tag:blogger.com,1999:blog-13466855682106730782024-02-20T20:19:59.084-08:00manic midlife manYour Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.comBlogger112125tag:blogger.com,1999:blog-1346685568210673078.post-37025458737638278252011-07-21T11:16:00.000-07:002011-07-21T11:22:52.446-07:00Media Bites-July 21 2011<span style="font-weight: bold;">Be an asset, not an ass.</span><br /><style><!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} p {mso-style-noshow:yes; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p><span style="font-size:13.5pt;color:black;">I often find writing to be very liberating, especially when I'm filled with frustration over small issues that occur over and over again. In our line of work, we spend a large amount of our day interacting with media account executives for radio, TV, cable, broadcast, digital, and print. If there can be a message put anywhere and sold, someone will sell it and it’s up to us to work with these folks so that our clients get the most bang for their buck.<span style="mso-spacerun: yes"> </span>This arrangement should be and has been a win-win for everyone except that what we’re finding lately is a complete lack of enthusiasm for the business.<span style="mso-spacerun: yes"> </span>With only a few exceptions, the only time we’re hearing from account reps is when they know there is money on the table.<span style="mso-spacerun: yes"> </span>What used to be a beautiful symbiotic relationship has turned into what feels like a bunch of raccoons digging and scrounging for whatever scraps they can get.<span style="mso-spacerun: yes"> </span>In response, we thought we would put up a list of do's and don’ts when working with a media firm:</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Do</span></b><span style="font-size:13.5pt;color:black;"> introduce yourself with a phone call when you've either taken over an account or been assigned an account. It makes the transition all around much easier.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Do</span></b><span style="font-size:13.5pt;color:black;"> return an email or phone call when we let you know that we followed up on the card/media kit/sponsorship you left with a client. Not doing so leaves the impression of not really giving a damn.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Don't</span></b><span style="font-size:13.5pt;color:black;"> give us the cattle prod. We gave you our reasons for not using the media property. We are never going to tell you share, or budget, even if your management says you must get it. Have your manager call us. We'll tell them the same story.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Do</span></b><span style="font-size:13.5pt;color:black;"> make yourself known to an out of town client of ours. If we aren't there, the connection seems immediately stronger if the client knows we’re dealing with someone local. There is one caveat to remember…let’s us know ahead of time that you’re going in to introduce yourself. Otherwise, it seems like a go around.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Don't</span></b><span style="font-size:13.5pt;color:black;"> ever go around us to get to a client.<span style="mso-spacerun: yes"> </span>No matter how you spin it, it’s wrong and you know it. Respect the relationship and we'll include you.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Do</span></b><span style="font-size:13.5pt;color:black;"> reach out more than once a quarter. An email, a text, or a quick call goes a long way. There are many account executives that we only hear from at the end of every quarter.<span style="mso-spacerun: yes"> </span>Unfortunately we’ve found that those individuals are the least creative individuals we know.<span style="mso-spacerun: yes"> </span>They seem to be the ones that are just there for the order and have no real interest in the company we are trying to serve.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Do</span></b><span style="font-size:13.5pt;color:black;"> resolve billing and make good issues promptly.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Don't</span></b><span style="font-size:13.5pt;color:black;"> bash the competition while we are speaking. Figure out a way to state your case on its own without bashing another media outlet.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Do</span></b><span style="font-size:13.5pt;color:black;"> learn a little bit about other media. If you are selling radio, learn about TV. If you sell TV, research mobile. There is no need to become an expert but it will be helpful to you and your clients to know a little.<span style="mso-spacerun: yes"> </span>The internet has a vast amount of resources. Use them.<span style="mso-spacerun: yes"> </span>If you want to find it all in one place, take a look at our book, “<a href="http://youradherethebook.com/preview"><b style="mso-bidi-font-weight:normal"><i style="mso-bidi-font-style:normal">Your Ad Here:<span style="mso-spacerun: yes"> </span>De-mystifying the Business of Media and Advertising</i></b></a>”.<span style="mso-spacerun: yes"> </span>It’s a short, conversational, easy to understand breakdown of each type of media and how it works.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Do</span></b><span style="font-size:13.5pt;color:black;"> find it within yourself to help us with no guarantee of return. Often times we need a quick piece of research or some insight for a project. There may not be a buy associated with it. <span style="mso-spacerun: yes"> </span>Help us out and we won't forget who are friends are.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Don't</span></b><span style="font-size:13.5pt;color:black;"> start the conversation with the question: 'What is their budget'? We won't give you an answer. If you take the time to understand what the client’s challenge is, that builds trust.<span style="mso-spacerun: yes"> </span>With trust comes a willingness to share.</span></p> <p><b style="mso-bidi-font-weight:normal"><span style=" ;font-size:13.5pt;color:black;" >Don't</span></b><span style="font-size:13.5pt;color:black;"> take it personally if we don't want to meet for lunch or coffee.<span style="mso-spacerun: yes"> </span>And don’t hound us with a call followed by a text followed by an email.<span style="mso-spacerun: yes"> </span>We have our reasons for not wanting or needing to meet and usually it’s because we’re busy serving our clients.</span></p> <p><span style="font-size:13.5pt;color:black;">People like to do business with people they trust. Make yourself an invaluable asset, not an ass.</span></p> <p class="MsoNormal"> </p>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com6tag:blogger.com,1999:blog-1346685568210673078.post-60995316022195583322011-04-25T13:35:00.000-07:002011-04-25T13:39:28.481-07:00Media Bites-April 25 2011<meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/michaelmassey/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>562</o:Words> <o:characters>3206</o:Characters> <o:company>Media Man</o:Company> <o:lines>26</o:Lines> <o:paragraphs>6</o:Paragraphs> <o:characterswithspaces>3937</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {mso-style-parent:""; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><span style="font-size:10.0pt;line-height:115%;font-family: Cambria">Congratulations!<span style="mso-spacerun: yes"> </span>You’re a small business owner.<span style="mso-spacerun: yes"> </span>Welcome to the world of making things happen FOR you not TO you. As an owner, one of the very first things you’ll need to do is jump right into is advertising your goods and/or services.<span style="mso-spacerun: yes"> </span>It can be a little scary if you don’t know where to start so we’ve compiled a list of ten low cost ways to connect to your customers.<span style="mso-spacerun: yes"> </span>You’ll find five of them within this article and the next five we’re saving for our next installment in the Journal.<o:p></o:p></span></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;line-height:115%;font-family:Cambria">Tip number one</span></b><span style="font-size:10.0pt;line-height:115%;font-family:Cambria"> is that you set up a profile on Linkedin, Twitter and Facebook and let prospective clients and customers get to know you.<span style="mso-spacerun: yes"> </span>Go ahead and post interesting facts and stories about your industry.<span style="mso-spacerun: yes"> </span>Talk about what you do and offer information that people might enjoy reading.<span style="mso-spacerun: yes"> </span>Many of these sites include sub-groups where you can drill down and find a more finite group that might be interested in your product or service.<span style="mso-spacerun: yes"> </span>For instance, if you sell chocolate, find a group that talks about specialty chocolate.<span style="mso-spacerun: yes"> </span>Offer your expertise to the group but don’t try to sell anything.<span style="mso-spacerun: yes"> </span>The sales will come when the group starts to see you as a resource.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:10.0pt;line-height:115%;font-family: Cambria">One of the most important things you will need to do is to create a brand image so <b style="mso-bidi-font-weight:normal">tip number two</b> is to create a logo and a brand statement.<span style="mso-spacerun: yes"> </span>We know that this can be costly.<span style="mso-spacerun: yes"> </span>With revision after revision, a logo can run into the thousands of dollars.<span style="mso-spacerun: yes"> </span>But we’ve found that creating these necessary items are no longer costing an arm and a leg.<span style="mso-spacerun: yes"> </span>There are many websites available that are built specifically to help you through the process.<span style="mso-spacerun: yes"> </span>Most are free for the development but of course when it’s time to buy, you’ll need to pay.<span style="mso-spacerun: yes"> </span>Two of the sites we’ve used are<a href="http://www.freelogoservice.com/"> </a></span><span style="font-size:10.0pt;line-height: 115%;font-family:Cambria"><a href="http://www.freelogoservice.com/">www.freelogoservice.com</a></span><span style="font-size:10.0pt;line-height:115%;font-family:Cambria"> and <a href="http://www.logosnap.com/">www.logosnap.com</a>.<span style="mso-spacerun: yes"> </span>They’re both full of ideas that will get your creative juices flowing.<span style="mso-spacerun: yes"> </span>Both of these sites are broken down by industry.<span style="mso-spacerun: yes"> </span>It comes in handy because if you’re an accountant, you likely don’t want to spend your time looking through all the dance and yoga images.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;line-height:115%;font-family:Cambria">Tip number three</span></b><span style="font-size:10.0pt;line-height:115%;font-family:Cambria"> is to determine your target audience.<span style="mso-spacerun: yes"> </span>You’ll need to think about who your customers might be.<span style="mso-spacerun: yes"> </span>Are they male, female, middle aged women, teenagers who skateboard, anyone who loves chocolate?<span style="mso-spacerun: yes"> </span>What do they like to do?<span style="mso-spacerun: yes"> </span>Where do they congregate?<span style="mso-spacerun: yes"> </span>How will they find you?<span style="mso-spacerun: yes"> </span>Will they be looking on the web or are they more inclined to read the daily newspaper.<span style="mso-spacerun: yes"> </span>This is key when trying to figure out how you will reach them.<span style="mso-spacerun: yes"> </span>You can find tips on targeting your audience in our book <b style="mso-bidi-font-weight:normal"><i style="mso-bidi-font-style:normal"><u>Your Ad Here:<span style="mso-spacerun: yes"> </span>De-Mystifying the Business of Media and Advertising</u></i></b> that will help you figure out creative ways of determining your audience.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:10.0pt;line-height:115%;font-family: Cambria">You’ll need a website so <b style="mso-bidi-font-weight:normal">tip number four</b> is to create a Wordpress website.<span style="mso-spacerun: yes"> </span>It’s easy to set up your initial site but you’ll definitely need some help customizing once it’s set up.<span style="mso-spacerun: yes"> </span>We recommend that you contact <a href="http://www.chicbusinessservices.com/">Chic Business Support Services</a> </span><span style="font-size:10.0pt;line-height:115%;font-family:Cambria"> for help with this.<span style="mso-spacerun: yes"> </span>They’re prices are reasonable and they’re very easy work with.<o:p></o:p></span></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;line-height:115%;font-family:Cambria">Tip number five</span></b><span style="font-size:10.0pt;line-height:115%;font-family:Cambria"> is to go to </span><span style="font-size:10.0pt;line-height:115%; font-family:Cambria"><a href="http://www.youtube.com/">www.youtube.com</a></span><span style="font-size:10.0pt; line-height:115%;font-family:Cambria"> and set up your own channel.<span style="mso-spacerun: yes"> </span>This service is completely free and your target audience is out there.<span style="mso-spacerun: yes"> </span>Make creative videos, offer your goods, services and most especially offer yourself as a resource.<span style="mso-spacerun: yes"> </span>Let people see who you are and what you like.<span style="mso-spacerun: yes"> </span>It won’t take long before they feel that they know you.<span style="mso-spacerun: yes"> </span>And we know that the average person does business with they people they know and trust.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:10.0pt;line-height:115%;font-family: Cambria">There you have it;<span style="mso-spacerun: yes"> </span>the first five tips to low cost advertising for small businesses.<span style="mso-spacerun: yes"> </span>The next five tips will be available here soon so keep checking the journal.<span style="mso-spacerun: yes"> </span>And be sure to check out our book <b style="mso-bidi-font-weight:normal">Your Ad Here:<span style="mso-spacerun: yes"> </span>De-Mystifying the Business of Media and Advertising </b>on <a href="http://www.amazon.com/">Amazon.com</a>.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com1tag:blogger.com,1999:blog-1346685568210673078.post-34335965283920064092011-01-27T01:54:00.000-08:002011-01-27T01:58:56.882-08:00Media Bites January 2011<meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/michaelmassey/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> 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<br /></p><p class="MsoNormal"><b>Adneedle.com Makes Digital Media Planning a Breeze</b></p><p class="MsoNormal"><b>Chrissie Van Wormer</b></p><p class="MsoNormal"><b>Michael J Massey</b></p><p class="MsoNormal">One of the biggest challenges for any business these days is to figure out what is the best method to advertise your goods or services and more importantly where. Certainly the newest and most exciting advertising avenue is digital media.<span style="mso-spacerun: yes"> </span>As proponents of all things digital, we have not been surprised that digital placement has grown like wildfire and is currently on track, according to Forrester Research, to reach nearly $55 billion by 2014. <span style="mso-spacerun: yes"> </span>This will represent 21% of all marketing money spent as marketers shift dollars away from traditional media toward search marketing, display advertising, email marketing, social media and mobile marketing.<span style="mso-spacerun: yes"> </span>For business owners and entrepreneurs, we know from personal experience and from the experience of our buying clients that digital placement is by far the easiest form of media to create, to launch and most importantly to track with real time statistics.<span style="mso-spacerun: yes"> </span></p> <p class="MsoNormal">During Forrester Research’s study on how technology can help interactive marketers better integrate search and display media (December 2010),<span style="mso-spacerun: yes"> </span>one of the key findings was that respondents to the survey feel that if they could find an online ad management platform that would facilitate measurement and streamline ad campaign processes, the online experience would be less cumbersome and easier to quantify.<span style="mso-spacerun: yes"> </span>Well, we’re excited to have one up on the marketers that Forrester’s surveyed.<span style="mso-spacerun: yes"> </span>We know there is just such a product and even more exciting than that, it is locally developed and operated.<span style="mso-spacerun: yes"> </span></p> <p class="MsoNormal">Adneedle.com is a start-up that, in our opinion as experienced media planners and buyers, is about to change the way online advertising is purchased and reported.<span style="mso-spacerun: yes"> </span>Adneedle has been developed over the past year by two young and very talented programmers both of who areGoogle certified along with two very experienced and uniquely qualified marketers.<span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span>We were thrilled to find out that this forward thinking team has figured out how to blend Facebook and Twitter with google analytics.<span style="mso-spacerun: yes"> </span>The really great thing about this product is that the online advertiser is able to view the effectiveness of an entire blended campaign right in Adneedle’s dashboard rather than having to move from google to check a report, to yahoo to check a report, to bing to check a report, to facebook to check a report, and then over to twitter to check yet another report.<span style="mso-spacerun: yes"> </span>The analytics from each one of these platforms shows right up in Adneedle in your campaign analysis report.<span style="mso-spacerun: yes"> </span>With the capability to view the effectiveness of an entire blended campaign in one single place, the advertiser has the opportunity to make better decisions and ultimately increase response.<span style="mso-spacerun: yes"> </span>The system is even designed to deliver media suggestions and offers keywords and strategies for better advertiser results. There is a cool digital meter on the report page that displays how effective your campaign might be as you make your media choices.<span style="mso-spacerun: yes"> </span>Adneedle’s unique targeting technology delivers ads to potential customers using a combination of behavioral and geo-targeting.<span style="mso-spacerun: yes"> </span>And yes, Adneedle does handle mobile media placement.<span style="mso-spacerun: yes"> </span>Beyond everything else we’ve mentioned, it also handles placement across multiple channels which include search, banners, and video ads.<span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span>You can check Adneedle out for yourself at <a href="http://www.adneedle.com/">www.adneedle.com</a>.<span style="mso-spacerun: yes"> </span>Sign up and register.<span style="mso-spacerun: yes"> </span>There is no fee and there are contracts.<span style="mso-spacerun: yes"> </span>An added plus is that since the product caters to small and medium sized businesses, there is technical support available 24 hours a day for anyone who may need additional help in setting up an online campaign.<span style="mso-spacerun: yes"> </span>Or maybe you’re not ready to set up a campaign.<span style="mso-spacerun: yes"> </span>That’s great, too.<span style="mso-spacerun: yes"> </span>Just go in and check it out.<span style="mso-spacerun: yes"> </span>Ask questions.<span style="mso-spacerun: yes"> </span>Request a demo.<span style="mso-spacerun: yes"> </span>And keep in mind that this is a local company who has done something that so far the big boys haven’t figured out.</p> <span style="font-size:11.0pt;line-height:115%;font-family:Calibri;mso-ascii-theme-font: minor-latin;mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin; mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language: EN-US">We’re excited when we come across products like Adneedle and will continue to share these opportunities as we find them.<span style="mso-spacerun: yes"> </span>Please check out <b style="mso-bidi-font-weight: normal">Your Ad Here: De-Mystifying the Business of Media and Advertising for additional media resources.</b></span>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com2tag:blogger.com,1999:blog-1346685568210673078.post-34296236452795033142011-01-18T13:41:00.000-08:002011-01-18T13:47:49.246-08:00Media Bites - January 18 2011<b>Tweets for a Cause</b><div>Michael J Massey</div><div>Chrissie Van Wormer</div><div>
<br /></div><div><meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/michaelmassey/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>466</o:Words> <o:characters>2658</o:Characters> <o:company>Media Man</o:Company> <o:lines>22</o:Lines> <o:paragraphs>5</o:Paragraphs> <o:characterswithspaces>3264</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} h1 {mso-style-link:"Heading 1 Char"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; mso-outline-level:1; font-size:24.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Times; mso-hansi-font-family:Times;} a:link, span.MsoHyperlink {mso-style-parent:""; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} span.Heading1Char {mso-style-name:"Heading 1 Char"; mso-style-locked:yes; mso-style-link:"Heading 1"; mso-ansi-font-size:24.0pt; font-family:Times; mso-ascii-font-family:Times; mso-hansi-font-family:Times; mso-font-kerning:18.0pt; font-weight:bold; mso-bidi-font-weight:normal;} span.apple-style-span {mso-style-name:apple-style-span;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">I’m a pop culture and TV fanatic.<span style="mso-spacerun: yes"> </span>I’ve even been called the king of useless information. In any conversation about a television show or film I'll feed you an obscure fact about one of the actors, directors or producers that I know you will never have heard before. My standard reads are <b style="mso-bidi-font-weight:normal"><a href="http://www.thehollywoodreporter.com/"><span style="font-family:Cambria">The Hollywood Reporter</span></a>,</b> Variety, and Ad Age. But my fascination with Hollywood and the entertainment business doesn’t mean I have any respect for it. I’ve never gotten Lady Gaga and no matter how many times I've watched Keeping Up With the Kardashians, I still haven't figured out exactly what it is they do with their lives.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">
<br /></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">Well, on December 1<sup>st</sup>, 2010, that all changed when Lady Gaga, the Kardashians, Justin Timberlake, Katie Holmes and Usher launched Digital Life Sacrifice and blanked out their social media profiles vowing not to return until they raised one million dollars for AIDS charities. As part of the campaign, some celebrities were photographed in coffins simulating their own deaths in order to draw awareness and donations to the cause. Leigh Blake, president of Keep a Child Alive was ecstatic with the results. She notes in a recent interview, "We're sort of trying to make the statement that why should we care so much about the death of one celebrity when millions and millions are dying all around us.” “In fact,'” she continues “Lady Gaga has made an enormous contribution already, attracting seven million Twitter followers and twenty four million Facebook fans.” And fans equal charitable donations.<span style="mso-spacerun: yes"> </span>The current total to help fight HIV/AIDS in Africa and India currently stands at $1,111,885. <o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">
<br /></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">According to the buylife.org, these funds will go a very long way.<span style="mso-spacerun: yes"> </span>In Durban, South Africa, <span style="background:yellow;mso-highlight:yellow">$20 buys one hot nutritious meal</span>.<span style="mso-spacerun: yes"> </span>In Uganda, $50 buys food for an entire month and in India, $250 buys educational supplies for 50 children for a month.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">
<br /></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">So let’s think about this.<span style="mso-spacerun: yes"> </span>There is most definitely a way to monetize all those Facebook fans and Twitter followers. If we add the Twitter followers for Selena Gomez, Ashton Kutcher, Kim Kardashian, Ryan Seacrest, Demi Moore, Jimmy Fallon and Khloe Kardashian and ask each one to contribute just $1 dollar, there would be a fund totaling $21,606,150. <span style="mso-spacerun: yes"> </span>Imagine how impactful and meaningful that would be. <o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">
<br /></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">Here's a challenge for you. Look to your own Twitter followers and Facebook fans. What if you asked each one of them to contribute $1 to the charity that is near and dear to your heart? Make it easy for them to do so by setting up a <a href="http://www.twitpay.com/"><span style="font-family:Cambria">Twitpay</span></a> account for donations.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">
<br /></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">As for me, the next time I find myself resenting The Kardashians or wondering what the heck Lady Gaga is trying to stand for, I'll look back on the Digital Life Sacrifice Campaign humbly and hand over some money to Autism Speaks.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black">Related articles:<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black"><o:p> </o:p></span></p> <p class="MsoNormal"><span class="apple-style-span"><span style="font-size:13.5pt; mso-bidi-font-size:16.0pt;font-family:Times"><a href="http://music-mix.ew.com/2010/11/28/alicia-keys-lady-gaga-timberlake-charity/"><b><span style="mso-bidi-font-size:20.0pt;font-family:Cambria">Lady Gaga, Justin Timberlake, Alicia Keys, and Usher will quit Twitter for AIDS charity</span></b></a></span></span><span style="font-size:13.5pt;mso-bidi-font-size:12.0pt;font-family:Times"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:13.5pt;font-family:Times;color:black"><o:p> </o:p></span></p> <h1 style="line-height:16.0pt"><span style="font-size:13.5pt;mso-bidi-font-size: 12.0pt;color:#660066"><a href="http://www.huffingtonpost.com/mike-green/about-the-death-of-alicia_b_793582.html"><span style="mso-bidi-font-size:20.0pt;color:#660066;border:none windowtext 1.0pt; mso-border-alt:none windowtext 0in;padding:0in;mso-bidi-font-weight:bold">About the Death of Alicia Keys, Lady Gaga and Kim Kardashian</span></a><o:p></o:p></span></h1> <!--EndFragment--></div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-43609342637710987952010-12-22T02:00:00.000-08:002010-12-22T03:36:26.225-08:00Media Bites-December 23 2010<b>Why you need to care about net neutrality and the never ending discussion about content</b><div><b><br /></b></div><div>The FCC recently passed the net neutrality rules that basically dictates how phone and cable companies treat the ever increasing amount of web traffic. This prevents cable providers from restricting broadband access to competitors. Sounds like it would be beneficial for everyone involved, right. Consumers can get the content they would like from where ever they'd like and producers can distribute on multiple platforms.</div><div><br /></div><div>Not so fast. </div><div><br /></div><div>What this is really about is charging more for usage and downloads. Comcast, Time Warner, Cox and any other carriers that have a bundled plan charge everyone roughly the same to watch the content on TV and to download music and videos via broadband access. </div><div><br /></div><div>Now the service providers will have the opportunity to charge more for heavier usage. Want to watch the YouTube video from Aunt Sally-that will be $5,00. Need to access some videos from the New York Public Library for your daughter's social studies project-$10.00. And that's not all. This will impact writers, producers and other creative development professionals that make a living through the power of TV and on line entertainment. The Writers Guild of America East was recently quoted as saying, " our members write most of what people watch on TV and increasingly, on line. This ruling diminishes their ability to create and distribute innovative content." And the opponents extend to both private and public sectors.</div><div><br /></div><div>Commissioner Robert McDowell commented in a Wall Street Journal article that, " this is an unprecedented step to expand government reach into the internet by attempting to regulate its inner workings." Many watch dog groups, including the Electronic Frontier Foundation have cause for concern. <div><br /></div><div>No one knows for sure exactly where this is going. But you can bet that at some point it will affect your wallet.</div><div><br /></div><div>Have an opinion about net neutrality? Post a comment or send a tweet to @mediaman64<div><div><b><br /></b></div><div><b><br /></b><div><br /></div><div><br /></div></div></div></div></div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-40667852199056123172010-11-23T01:40:00.000-08:002010-11-23T01:48:39.015-08:00Media Bites-November 23 2010<meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/michaelmassey/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>945</o:Words> <o:characters>5388</o:Characters> <o:company>Media Man</o:Company> <o:lines>44</o:Lines> <o:paragraphs>10</o:Paragraphs> <o:characterswithspaces>6616</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {mso-style-parent:""; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight: normal">Digital Media 101<o:p></o:p></b></p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal">Michael J Massey and Chrissie Van Wormer<o:p></o:p></b></p> <p class="MsoNormal">Digital media is new, exciting and changing so rapidly that can be confusing even for the most seasoned advertiser.<span style="mso-spacerun: yes"> </span>If you decide to look up the Wikipedia definition of digital media, your eyes will likely glaze over after the first sentence.<span style="mso-spacerun: yes"> </span>Suffice it to say that digital media includes electronic mediums such as website placement, mobile marketing and all wireless technologies.</p> <p class="MsoNormal">The most sensible place to start, when trying to understand digital media, is with web placement.<span style="mso-spacerun: yes"> </span>Web placements are the headers, footers and dancers who seem to be gyrating across our screens each time we log in.<span style="mso-spacerun: yes"> </span>There are standard sizes that all media properties will adhere to based on standards set by the <span style="color:red"><a href="http://www.iab.net/">Internet Advertising Bureau</a> </span>(IAB).<span style="mso-spacerun: yes"> </span>Those sizes in the digital world are known as skyscrapers, leaderboards, and peel backs.<span style="mso-spacerun: yes"> </span>Let’s take a look at each one for a better understanding of what each will do for you as an advertiser.</p> <p class="MsoNormal">As you can imagine, a skyscraper is <span lang="EN" style="mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:Calibri; mso-ansi-language:EN">a tall and narrow banner ad usually placed to the right of content on a Web page. <span style="mso-spacerun: yes"> </span>Standard dimensions for a skyscraper ad are 160 X 600 pixels.<span style="mso-spacerun: yes"> </span>Like another popular type of Internet ad, the leaderboard which is defined below, the skyscraper offers an advertiser a large space for a message. <span style="mso-spacerun: yes"> </span>The nice thing about the skyscraper ad is that it remains at least partly visible as the viewer scrolls down the page. One of the other things that make it nice is it can be either static, meaning there is no movement or animated.<span style="mso-spacerun: yes"> </span>When the user clicks on the ad, it will take them to your site.<span style="color:red"><o:p></o:p></span></span></p> <p class="MsoNormal">Leaderboards are a popular type of banner<span style="color:red"> </span>placement and can also be static or animated. They have a standard dimension of 728 x 90 <span style="color:red"><a href="http://en.wikipedia.org/wiki/Pixels">pixels</a></span>.<span style="mso-spacerun: yes"> </span><span lang="EN" style="mso-ansi-language: EN">A leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a Web page) and content. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content. </span><span style="mso-spacerun: yes"> </span><span lang="EN" style="mso-ansi-language:EN">Internet advertising borrows <i>leaderboard</i> from sports, where it refers to a sign board displaying the rankings of participants.<o:p></o:p></span></p> <p class="MsoNormal"><a name="_GoBack">Peel backs<span style="color:red"> </span></a>are the placements that break away from the corner of the page when your mouse is scrolled over them.<span style="mso-spacerun: yes"> </span>Peel back ads invite users to “peel” the publisher’s homepage to reveal the advertisement underneath.<span style="mso-spacerun: yes"> </span>Initially, when the page is loaded, the user sees only a small “teaser” triangle on the upper corner of the page. <span style="mso-spacerun: yes"> </span>Using their mouse, the user will “peel” the publisher’s page to uncover the content.<span style="mso-spacerun: yes"> </span>The nice thing about peel backs is that they give advertisers high visibility.<span style="mso-spacerun: yes"> </span>When the ad expands fully, the content lays over the page content and really focuses more attention on the marketing message.<span style="mso-spacerun: yes"> </span>Advertisers can then deepen their message with rich messaging with includes things like video and animation.<span style="mso-spacerun: yes"> </span>Peel back ads are a rarity and therefore manage to engage users a little more easily.<span style="mso-spacerun: yes"> </span>Plus they appeal to the user’s natural curiosity to uncover what is hidden beneath them. </p> <p class="MsoNormal">Drop down ads are those ads that when you scroll over them with your mouse, will drop down to reveal the ad.<span style="mso-spacerun: yes"> </span>And then of course there are the fixed footers and headers that are approximately 960 x 30.<span style="mso-spacerun: yes"> </span>These are not as prevalent but are great because they keep your ad message front and center while the user is scrolling down the page.</p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">The last one that everyone is aware of is the “pop up” ads.<span style="mso-spacerun: yes"> </span>These can be annoying and many computers are set to block them so you’ll want to consider that before you decide to go in that direction.</p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">Pricing for web ad placements are normally done on a Cost Per Thousand (CPM) impressions.<span style="mso-spacerun: yes"> </span>A cost per thousand impressions is simply the amount it will cost the advertiser to reach 1,000 viewers.<span style="mso-spacerun: yes"> </span>To explain further, let’s say you’re looking to place an ad on your local CBS affiliate website.<span style="mso-spacerun: yes"> </span>A skyscraper ad on the site offers a guaranteed delivery of 100,000 impressions.<span style="mso-spacerun: yes"> </span>What that means is that your ad will be seen 100,000 times during a specified period of time.<span style="mso-spacerun: yes"> </span>Be sure to communicate your goals and needs to your account executive to ensure you’re getting exactly what you need.</p> <p class="MsoNormal">The best way to know if you’re getting the 100,000 impressions is if your web platform will charge you on a Cost Per Click<span style="color:red"> </span>(CPC) basis.<span style="mso-spacerun: yes"> </span>A cost per click means you’ll be charged each time someone clicks their mouse on your ad bringing them to your site or page.<span style="mso-spacerun: yes"> </span>Unfortunately, there are very few sites that will price their inventory that way.<span style="mso-spacerun: yes"> </span>Cost Per Click ads<span style="color:red"> </span>will give you a much better indication of the success of your web campaign.<span style="mso-spacerun: yes"> </span>So to insure that you’re getting what you paid for, be sure to ask for the click through rate for every ad position you buy.<span style="mso-spacerun: yes"> </span>The click through rate is <span style="mso-bidi-font-family: Calibri">obtained by dividing the number<span style="color:black"> of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).</span></span><span style="font-family:Arial;mso-bidi-font-family: Arial;color:black"> </span><span style="mso-bidi-font-family:Calibri; color:black">For example, your ad is “delivered” each time a user enters the publisher’s website.<span style="mso-spacerun: yes"> </span>Let’s say that on Sunday afternoon, 100 users saw your ad and of those 100 viewers, 2 of them clicked on it.<span style="mso-spacerun: yes"> </span>In that case the click through rate would be 2%.</span><span style="font-family:Arial; mso-bidi-font-family:Arial;color:black"> </span>The site you are considering advertising on will have the data you need and from there you can determine whether or not you want to continue advertising in that spot or with the web entity at all.</p> <p class="MsoNormal">An article about digital media cannot be complete without talking about rich media.<span style="mso-spacerun: yes"> </span>Rich media are the added opportunities web advertising offers.<span style="mso-spacerun: yes"> </span>For instance, maybe you have a television spot or a radio ad that you would like to add to your web ad.<span style="mso-spacerun: yes"> </span>Or it’s possible that you’d like to lure potential buyers in with a game they can play that offers a coupon or a higher percentage off merchandise.<span style="mso-spacerun: yes"> </span>Each one of these opportunities will enrich the experience you are offering your target audience and in turn pique their interest in your product more than a static (stationary) ad.</p> <p class="MsoNormal">If you are considering placing web advertising, there are three things you really need to do.<span style="mso-spacerun: yes"> </span>First and foremost is to do your homework. Know what the pricing structure will be. No one likes surprises and they can be costly.<span style="mso-spacerun: yes"> </span>Second, know how many impressions will be delivered.<span style="mso-spacerun: yes"> </span>It’s important to know how many people are looking at the website you’re considering using.<span style="mso-spacerun: yes"> </span>And third, understand the reporting.<span style="mso-spacerun: yes"> </span>Be sure to find out when you will be receiving the analytics.<span style="mso-spacerun: yes"> </span>You may need to ask for it. </p> <p class="MsoNormal" style="margin-left:.25in"><span style="color:red"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:.25in"><span style="color:red"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left:.25in"><span style="color:red"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="color:red"><o:p> </o:p></span></p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-11982551966643766252010-11-15T02:24:00.000-08:002010-11-15T02:27:30.432-08:00Media Bites November 15 2010<span style="font-weight:bold;">Love, Advertising Style</span><br /><br /><i>Michael Massey & Chrissie Van Wormer</i><br /><br />The character Don Draper on <b>Mad Men</b> finally gives up on his futile attempt to hide and be someone he isn’t. In an unexpected twist, early on in the life of the series, it is revealed that Don Draper is really Dick Whitman, a name discarded when he took on the identity of a Korean War buddy who was killed in action.<br /><br />In a brash move during a trip to Disneyland with his kids, Don (or is it Dick?) asks his secretary to marry him before he has even broken up with Faye, his current significant other. Once he finally mans up and tells Faye about his upcoming nuptials, she retorts, “I hope you let her know that you only like the beginning.” And ever since Ms. Blankenship keeled over at her desk, Megan has made herself indispensable to Sterling Cooper Draper Pryce. Yes, indispensable in ways you’ll love to imagine.<div><br />This season served up less of the psychotic ice princess ex-wife Betty Draper. Divorcing Don and marrying Henry may have been Betty’s way of finding happiness; but instead, she seems to paddle along a never ending stream of hatred for Don in a quest to find herself. <br /><br />Peggy Olsen has gone from the meek, mousy secretary of Don Draper to the no holds barred, marijuana smoking, hard drinking copy writer who isn’t afraid to tell it like it is. In the episode, “Suitcase”, she and Don spend a long evening together drinking, eating, smoking, sharing intimate and as yet unknown details of their lives while working on a campaign for Samsonite. While Peggy is busy sleeping off the buzz on the office couch, Don conceives a campaign and shares the executions with Peggy when she wakes in the morning. His surprise and, can that be respect?, register on his face when she points at each one in turn and states, “This one won’t render in print.” “How can we shoot a TV spot with this copy?” “If we say this, don’t we really mean that?” His response? “Why do you have to shit all over this?” Peggy knows at that moment that the tables have turned. He knows Peggy has his back and Peggy knows she has Don’s respect. <br /><br />This juicy, saucy, sexy series continues to seduce young and old alike to the ad business. Mad Men makes being ad men (and women) realize that what gets done at the office, stays at the office.<br /></div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com2tag:blogger.com,1999:blog-1346685568210673078.post-64992361164309733372010-11-11T04:42:00.000-08:002010-11-11T04:48:18.158-08:00Media Bites - November 11 2010<meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/michaelmassey/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>724</o:Words> <o:characters>4132</o:Characters> <o:company>Media 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<w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {mso-style-parent:""; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" align="center" style="text-align:center"><b>Trends in Mobile Marketing</b></p> <p class="MsoNormal"><i>Michael J Massey and Chrissie Van Wormer</i></p><p class="MsoNormal">Imagine a world where you don’t need to carry your cash, credit cards, debit cards or even your wallet.<span style="mso-spacerun: yes"> </span>You stop in Starbucks to order a double soy latte with a shot of chocolate and a dollop of whipped cream, pull out your smartphone, point it at the counter reader, and the sweet treat is charged to your credit card.<span style="mso-spacerun: yes"> </span>On your way down the street, you see a pair of shoes in the window that you’ve had your eye on and they’re on sale for 45% off.<span style="mso-spacerun: yes"> </span>Just as you had hoped, they are a perfect fit.<span style="mso-spacerun: yes"> </span>You tap your phone on the sale tag, run it over the counter reader and your bank account is debited.<span style="mso-spacerun: yes"> </span>Another sweet deal made even sweeter by the ease of payment.<span style="mso-spacerun: yes"> </span>This all sounds a little like Minority Report, but mobile is rapidly changing the way consumers will do business in the digital age.</p> <p class="MsoNormal">Mobile is growing at an astonishing rate.<span style="mso-spacerun: yes"> </span>Even though mobile advertising is still in an experimental phase at this point, revenues are predicted at over $150 billion for 2011.<span style="mso-spacerun: yes"> </span>It is also predicted that there will be over 975 million mobile web users<span style="color:red"> </span>by 2012.<span style="mso-spacerun: yes"> </span>According to a survey by CTIA, the international association for the wireless telecommunications industry, 285 million connections were recorded by December 2009.<span style="mso-spacerun: yes"> </span>According to a report by <span style="color:red"><a href="http://www.abiresearch.com/home.jsp">ABI Research</a></span>, the mobile commerce market will grow to $119 billion by 2015 and will represent eight percent of the total e-commerce market.<span style="mso-spacerun: yes"> </span></p> <p class="MsoNormal">Mobile shopping grew from $396 million to over $1.2 billion 2009 in the United States alone.<span style="mso-spacerun: yes"> </span>This number, although huge, is nothing when compared to the mobile shopping network in Japan which tops $10 billion and the European market is expected to outgrow the U.S. by the end of 2010.</p> <p class="MsoNormal">Let’s explore the opportunities that mobile offers from two very unique perspectives.<span style="mso-spacerun: yes"> </span>First, as a consumer, the world will literally be at your fingertips.<span style="mso-spacerun: yes"> </span>You’ll have the ability to program your DVR from your phone when you realize today is Thursday and you don’t want to miss tonight’s episode of <span style="color:red"><a href="http://www.amctv.com/originals/madmen/">Mad Men</a></span>.<span style="mso-spacerun: yes"> </span>While taking the train to work, you pass by an <span style="color:red"><a href="http://www.ibm.com/smarterplanet/us/en/embedded_systems/article/product_traceability.html?cn=agus_brspsea1-20100830&cm=k&csr=google&cr=rfid_tags&ct=USBRB301&S_TACT=USBRB301&ck=rfid_tags&mkwid=saCJVAvVV_6191029933_432spytgm4qw01052&cmp=00000&cm_mmc=Google-_-TRACEABILITY-_-RFID-_-rfid+tags_mkwid_SaCJVAvVV_6191029933_432spytgm4qw01052">RFID</a></span> embedded street sign that sends a signal to your phone to download an app.<span style="mso-spacerun: yes"> </span>Walk through the door of your local drugstore and RFID tags embedded in the signs at the entrance let you know there’s a big sale on cold medicine as well as it reminds you to get your flu shot.<span style="mso-spacerun: yes"> </span>On your way home, you realize you’re hungry and at a loss of what to have for dinner.<span style="mso-spacerun: yes"> </span>You click on a foodie app and get a coupon for your favorite Asian Restaurant which happens to be just around the corner.<span style="mso-spacerun: yes"> </span>You pick up your fragrant meal and pay for it with your smartphone.<span style="mso-spacerun: yes"> </span>The possibilities are endless.</p> <p class="MsoNormal">Now imagine this from the perspective of an advertiser.<span style="mso-spacerun: yes"> </span>As a group, they are salivating over the limitless possibilities. This is literally an untapped market.<span style="mso-spacerun: yes"> </span>Think about the fact that the majority of consumers read mobile messages with four minutes of the time they are received.<span style="mso-spacerun: yes"> </span>Add to that that all carriers can receive an SMS (short message service) message.<span style="mso-spacerun: yes"> </span>And the big plus here is that advertising messages can only be received if the consumer has opted in.<span style="mso-spacerun: yes"> </span>These advertisers have been offered <a name="_GoBack"></a>the opportunity to reach their audience in a more personal and intimate sort of way.<span style="mso-spacerun: yes"> </span>Beyond that, this is a quantifiable media that has measured results.<span style="mso-spacerun: yes"> </span>Gone are the antiquated media metrics of reach and frequency.<span style="color:red"><span style="mso-spacerun: yes"> </span><o:p></o:p></span></p> <p class="MsoNormal">Over the next few years, it is predicted that there will be an explosive leap in mobile usage.<span style="mso-spacerun: yes"> </span>There will be an exponential increase in mobile advertising based on the following facts:<span style="mso-spacerun: yes"> </span>1) RFID chips will be embedded not only in out of home advertising such as store boards, but will be used with broadcast television as well.<span style="mso-spacerun: yes"> </span>2)<span style="mso-spacerun: yes"> </span>There has been an astonishing rise in the number of mobile apps that are being developed every day.<span style="mso-spacerun: yes"> </span>3)<span style="mso-spacerun: yes"> </span>The launch of new and improved advertising platforms like <span style="color:red"><a href="https://www.adneedle.com/">adneedle.com</a> </span>that<span style="color:red"> </span>are specifically engineered to blend mobile, digital, search and social all on one dashboard.<span style="mso-spacerun: yes"> </span>It will become easier and easier to place ads and direct where they will be offered.</p> <p class="MsoNormal">What started out as a simple way to make a call, send an email or text is quickly becoming your mobile entertainment, news and business source of information. Sooner than you think you will be able to do so much more than just make a call and send text messages.<span style="mso-spacerun: yes"> </span>You’ll be able to check your stocks, program your DVR, download coupons, make a bank deposit and even book a trip.<span style="mso-spacerun: yes"> </span>The world will literally be in the palm of your hand.</p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com1tag:blogger.com,1999:blog-1346685568210673078.post-47213783742195534722010-11-08T12:27:00.000-08:002010-11-08T12:35:27.517-08:00Media Bites November 8 2010<meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" 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3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {mso-style-noshow:yes; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" align="center" style="text-align:center"><b style="mso-bidi-font-weight: normal"><span style="font-family:Cambria">What to Expect from a “Real” Advertising Career<o:p></o:p></span></b></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">The field of advertising has received quite a bit of notice through the years in television dramas like the current hit “Mad Men”.<span style="mso-spacerun: yes"> </span>These fictitious characters spend long hours working with clients to develop ad campaigns and promote business and certainly experience their share <span style="mso-spacerun: yes"> </span>of drama.<span style="mso-spacerun: yes"> </span>It looks sexy, doesn’t it?<span style="mso-spacerun: yes"> </span>In the real world it can certainly be all of that but it can also be a grind and many times brutal.<span style="mso-spacerun: yes"> </span>The upside, though, is that there are plenty of career opportunities for the well-rounded, maybe even a little quirky individuals out there.<span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span>You may<span style="mso-spacerun: yes"> </span>feel advertising is a fit for you but you really like structure and a steady work flow and you’re wondering if there’s a place for you in this industry.<span style="mso-spacerun: yes"> </span>Don’t worry.<span style="mso-spacerun: yes"> </span>The corporate agency may be just the place for you.<span style="mso-spacerun: yes"> </span>But if you prefer a constant challenge and you like to feel you’re playing an integral role in making things happen, the smaller boutique agency is probably a better fit for your personality.<span style="mso-spacerun: yes"> </span>Either way, the career options are pretty much the same so we’ll start with career positions at the bigger agency.<span style="mso-spacerun: yes"> </span></p> <p class="MsoNormal">Most large firms are set up by department or discipline.<span style="mso-spacerun: yes"> </span>Those might include 1)<span style="mso-spacerun: yes"> </span>Account Services,<span style="mso-spacerun: yes"> </span>2) Creative,<span style="mso-spacerun: yes"> </span>3)<span style="mso-spacerun: yes"> </span>Business development<span style="mso-spacerun: yes"> </span>4)<span style="mso-spacerun: yes"> </span>Media planners and buyers .<span style="mso-spacerun: yes"> </span></p> <p class="MsoNormal">Let’s start by exploring the<b style="mso-bidi-font-weight: normal"> Account Services</b> department.<span style="mso-spacerun: yes"> </span>It is usually headed up a <b style="mso-bidi-font-weight:normal">Director </b>or <b style="mso-bidi-font-weight:normal">Vice President </b>who is ultimately responsible for the profitability of their portfolio of clients.<span style="mso-spacerun: yes"> </span>They will monitor agency costs and vendor expenses, insure brand integrity and creative direction<b style="mso-bidi-font-weight:normal">.<span style="mso-spacerun: yes"> </span>Account Executives</b> (sometimes called Account Managers) are responsible for a specific pool of clients.<span style="mso-spacerun: yes"> </span>Their objective is to serve the same purpose for a smaller pool of clients.<span style="mso-spacerun: yes"> </span>They act as a conduit between other departments to manage profitability and all aspects of a client’s campaign.<span style="mso-spacerun: yes"> </span>Normally in a corporate agency they will work with a specific industry such as financial, medical or auto.<span style="mso-spacerun: yes"> </span>The best candidates for this role would have a background in business or communications, be well organized and work well either independently or with a team.</p> <p class="MsoNormal">The<b style="mso-bidi-font-weight:normal"> Creative</b> team is headed up by a <b style="mso-bidi-font-weight:normal">Creative Director.<span style="mso-spacerun: yes"> </span></b>It is the primary responsibility of the director to oversee<span style="mso-spacerun: yes"> </span>all design, production, copy development and campaign integration for clients. They will work with the Account Executives to make sure the clients’ needs are being met and the creative goals are on track.<span style="mso-spacerun: yes"> </span>Generally working directly under the creative director is the <b style="mso-bidi-font-weight:normal">Art Director</b> who will transform the creative vision into reality with the assistance of a creative team.<span style="mso-spacerun: yes"> </span>The team would be comprised of designers, artists, writers, production staff and more.<span style="mso-spacerun: yes"> </span>Best candidates for these jobs would have a background in art, design, writing or production.</p> <p class="MsoNormal">The <b style="mso-bidi-font-weight:normal">Business Development</b> team is the lifeblood of any company and the advertising business is no exception.<span style="mso-spacerun: yes"> </span>Through networking, event sponsorships, sales calls, referrals and many other creative channels, this group finds advertisers looking for representation.<span style="mso-spacerun: yes"> </span>During a fact finding meeting with the new prospect, they perform needs assessment.<span style="mso-spacerun: yes"> </span>From information gathered and insight garnered through strategic questioning, they will return with a proposal for a scope of work.<span style="mso-spacerun: yes"> </span>The proposal will include work to be performed, estimate of time to completion and the all-important cost.<span style="mso-spacerun: yes"> </span>Best candidates for these jobs would have a degree in business, liberal arts or marketing.<span style="mso-spacerun: yes"> </span>They need the ability to ask the right questions at the right time and also should have no fear of rejection.</p> <p class="MsoNormal"><b style="mso-bidi-font-weight:normal">Media Planners and Buyers </b>integrate with account services, creative and brand planning.<span style="mso-spacerun: yes"> </span>Usually there is a media director or VP of Media Services that oversees and manages the group.<span style="mso-spacerun: yes"> </span>There will be a <b style="mso-bidi-font-weight: normal">media planner </b>whose primary role it is to take the allocated media budgets and determine how the funds will be spent.<span style="mso-spacerun: yes"> </span>Planners are responsible for developing strategic campaigns by applying various media platforms such as interactive and traditional.<span style="mso-spacerun: yes"> </span>As a media planner, you should have a keen understanding not only of the client’s goals but also of their competition.<span style="mso-spacerun: yes"> </span><b style="mso-bidi-font-weight: normal">Media Buyers</b>, on the other hand, are mainly responsible for negotiating media space or time.<span style="mso-spacerun: yes"> </span><span style="mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:Arial">They should also be well versed in researching how and where media placements will yield the highest return on investment (ROI) for the client. It is the goal of the media buyer to find the most cost effective combination of mediums that will best enable the client to get the right message to the right people at the right time.<span style="mso-spacerun: yes"> </span>These media buyers are kept sane by <b style="mso-bidi-font-weight:normal">Media Assistants</b> who are those detail oriented people responsible for the monumental task of gathering the details and keeping everything organized.<span style="mso-spacerun: yes"> </span>Information they may be responsible for are such items as media kits, market analyses, rate cards and rating sheets to name a few.<span style="mso-spacerun: yes"> </span>If you have a degree in business, communications or liberal arts and enjoy learning about outdoor, television, radio, mobile and more, this could be a great career for you.<o:p></o:p></span></p> <p class="MsoNormal"><span style="mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:Arial">So this is how a large regional or global firm might be structured.<span style="mso-spacerun: yes"> </span>As we said earlier, if you enjoy structure and a steady work flow, this could be a good fit for you.<span style="mso-spacerun: yes"> </span>But if you like not knowing what you’ll be doing any day, a small boutique agency might be the place for you.<span style="mso-spacerun: yes"> </span>A boutique agency is generally much smaller and may focus on media planning and buying or creative services or brand planning or a combination of those services.<span style="mso-spacerun: yes"> </span>With a boutique agency, you might find yourself in a new business development meeting in the morning and on the phone buying media right after lunch.<span style="mso-spacerun: yes"> </span>The following morning you might be working against a deadline writing copy for a radio ad and by the afternoon you could be assisting in storyboarding a television spot.<span style="mso-spacerun: yes"> </span>Every day will be different in this type of environment but the jobs to be completed are pretty much the same.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p> <p class="MsoNormal"><a name="_GoBack"></a>There are some great sites that cater specifically to anyone looking for a position in the advertising business. </p> <p class="MsoNormal"><a href="http://www.mediapost.com/">http://www.mediapost.com</a><span style="mso-tab-count:1"> </span><span style="mso-tab-count:1"> </span><span style="mso-tab-count:1"> </span>Lists positions in their classified section.</p> <p class="MsoNormal"><a href="http://adage.com/talentworks/">http://adage.com/talentworks</a><span style="mso-tab-count:1"> </span><span style="mso-tab-count:1"> </span><span style="mso-tab-count:1"> </span>Detailed descriptions, positions and blogs</p> <p class="MsoNormal"><a href="http://www.varietymediacareers.com/">http://www.varietymediacareers.com/</a><span style="mso-tab-count:1"> </span><span style="mso-tab-count:1"> </span>Media and entertainment positions</p> <p class="MsoNormal"><a href="http://www.mediajobmarket.com/jobs/index.jsp">http://www.mediajobmarket.com/jobs/index.jsp</a> <span style="mso-tab-count:1"> </span>Marketing, advertising and media positions</p> <p class="MsoNormal">This is one of the few industries where change is part of the landscape and having a business head and a creative heart is actually welcomed. </p><p class="MsoNormal">Michael J Massey <span class="Apple-tab-span" style="white-space:pre"> </span>michael@youradherethebook.com</p><p class="MsoNormal">Chrissie Van Wormer <span class="Apple-tab-span" style="white-space:pre"> </span>chrissie@youradherethebook.com</p><p class="MsoNormal">
<br /></p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-88527492582609818632010-10-22T11:37:00.000-07:002010-10-23T02:41:13.886-07:00Media Bites-October 22 2010<!--StartFragment--> <p class="MsoNormal">It looks like there is a new sheriff in town and its name is Google TV.<span style="mso-spacerun: yes"> </span>What is Google TV?<span style="mso-spacerun: yes"> </span>We’ve been getting a lot of questions about it so we’re going to try to boil it down for easy understanding.<span style="mso-spacerun: yes"> </span></p> <p class="MsoNormal">Basically Google TV is local television and the worldwide web served up in one seamless experience.<span style="mso-spacerun: yes"> </span></p> <p class="MsoNormal">What kind of programming can you expect to see?<span style="mso-spacerun: yes"> </span>Over the last few months, Google has had its nose to the grindstone signing up content partners to serve up the best there is.<span style="mso-spacerun: yes"> </span>What they’ve got so far is:<span style="mso-spacerun: yes"> </span>Turner Broadcasting where you can catch your favorite episodes of Law and Order, SpongeBob Squarepants, Adult Swim, Conan and Family Guy.<span style="mso-spacerun: yes"> </span>There is NBC Universal which is launching a new platform on Google TV called CNBC Real Time where you’ll be able to track you stocks and financial news.<span style="mso-spacerun: yes"> </span>Authenticated HBO subscribers will be getting their fill of True Blood, Boardwalk Empire, Hung and more through HBOGo.<span style="mso-spacerun: yes"> (</span><b><i>http://www.hbogo.com/</i></b><span style="mso-spacerun: yes">) </span>For the basketball nut in the household, there will be NBA Game Time where you’ll get scores and highlights in real time.<span style="mso-spacerun: yes"> </span>For you movie fanatics, <span style="mso-spacerun: yes"> </span>AmazonVOD has secured 75,000 titles to rent or own.<span style="mso-spacerun: yes"> </span>And of course Netflix will offer limitless hours of movies and television series whenever you want them.</p> <p class="MsoNormal">The great thing about it is that while you’re watching your chosen programming, you can have the internet opened in another window and watch Facebook updates change, make airline reservations, check out the stats for the baseball game and anything else that you’d normally doing on the web AFTER you’ve finished watching television. <a name="_GoBack"></a></p> <p class="MsoNormal">So how do you hop on the band wagon and invite Google TV into your home?<span style="mso-spacerun: yes"> </span>It’s easy.<span style="mso-spacerun: yes"> </span>For those of you who are in the market for a new television, you can purchase a new Sony Internet Television(<b><i>http://discover.sonystyle.com/internettv/#/home</i></b>) which is Google enabled.<span style="mso-spacerun: yes"> </span>Or if you’re happy with the HDTV set you already have, you can connect your cable or satellite box to Logitech Revue.(<b><i>http://www.logitech.com/en-us/smartTV/revue</i></b>)<span style="mso-spacerun: yes"> </span>Cables are provided which will give you access to your wireless high speed internet or to your internet cable.</p> <p class="MsoNormal">And what’s in this for the business owner?<span style="mso-spacerun: yes"> </span>We think the opportunity is endless.<span style="mso-spacerun: yes"> </span>Now while your target audience is watching TV, they can at the same time, check their Facebook, browse their favorite websites and all the while be followed by Google’s behavioral targeting.<span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span></p> <p class="MsoNormal">Is Google TV a fad that will come and go?<span style="mso-spacerun: yes"> </span>We don’t believe that is the case at all.<span style="mso-spacerun: yes"> </span>It is the wave of the future.<span style="mso-spacerun: yes"> </span>What will Google think of next?<span style="mso-spacerun: yes"> </span>It’s our newest obsession.</p><p class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: medium; border-collapse: collapse; color: rgb(38, 38, 38); line-height: 15px; ">To learn more about the world of media and advertising check out'<b><i>Your Ad Here De-mystifying the Business of Media and Advertising</i></b>' at http://www.youradherethebook.com.</span></p><p class="MsoNormal"><br /></p><p class="MsoNormal">Chrissie Van Wormer</p><p class="MsoNormal">Michael J Massey</p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-26509061661190547962010-09-27T08:56:00.000-07:002010-09-27T09:11:40.903-07:00Media Bites-September 27 2010<meta charset="utf-8"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; border-collapse: collapse; color: rgb(38, 38, 38); line-height: 15px; "><p style="margin-top: 1.45pt; margin-right: 3pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">
<br /></span></span></p><p style="margin-top: 1.45pt; margin-right: 3pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">
<br /></span></span></p><p style="margin-top: 1.45pt; margin-right: 3pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">If you’re a small or start-up company, you may not have advertised at all beyond the Yellow Pages. Your company is doing fine but it’s not growing the way you’d like. You want to do more, but you’re not sure how to measure your results. To you, marketing or advertising is like throwing your money up into the air on a windy day and hoping that it will come back to you. Up until now you may have relied completely on word of mouth and you’ve done pretty well but you’d like to do better. You’re unsure of what to do because you don’t know how to decide how much to spend or how to spend it. You’re not even sure you can afford to advertise. But in today’s competitive economy, the real question is, can you afford </span><em><span class="Apple-style-span"><b>not</b> </span></em><span class="Apple-style-span">to advertise</span></span></p><p style="margin-top: 1.45pt; margin-right: 3pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span"> </span></span><span style="font-size: 19px; "><span class="Apple-style-span"> </span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">W</span></span><span style="font-size: 12pt; "><span class="Apple-style-span">e’l</span></span><span style="font-size: 12pt; "><span class="Apple-style-span">l make this as simple as we can for you. The benchmark for budgeting is to plan on spending </span><em><span class="Apple-style-span">1% to 5% of your gross sales</span></em><span class="Apple-style-span"> on advertising and media. And here are 3 tips to help you with the process:</span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">
<br /></span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">1) You'll have to spend money to make money. Most small businesses are launched on a shoestring with no advance planning. Now is the time to give that some real thought based on cash on hand, projected revenue stream and gut instinct. </span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">
<br /></span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">2) Check out media websites. Most local TV, radio and print outlets will either provide a planning rate card or a contact page for more details.</span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">
<br /></span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span style="font-size: 12pt; "><span class="Apple-style-span">3) Talk to peers in your network. Ask them about their spending patterns. Use sites like LinkedIN to ask broad based questions such as : 'What is the average cost of a billboard in St. Louis' ? 'What sort of impression delivery should I expect from the Post-Disptach.com website? What should I expect to pay for a transit ad in Des Moines? Although it won't be exact, these answers will give you something to work with.</span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span class="Apple-style-span">
<br /></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: medium;">To learn more about how to set up an advertising budget as well as many other tips and tricks, take a look at 'Your Ad Here De-mystifying the Business of Media and Advertising' </span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: medium;">
<br /></span></span></p><p style="margin-top: 0in; margin-right: 2.95pt; margin-bottom: 0.0001pt; margin-left: 6pt; text-align: justify; "><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: medium;">Visit http://youradherethebook.com and enter your email for a chance to win a brand new Kindle. No purchase necessary. Winner will be announced October 31 2010</span></span></p></span>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-58992487328199550622010-09-23T11:43:00.000-07:002010-09-23T11:44:30.198-07:00Media Bites-September 23 2010<!--StartFragment--> <p class="MsoNormal">So where do you go to get the tools and information you need to begin using the strength of radio? Start by checking out <a href="http://www.youradherethebook.com">www.youradherethebook.com</a> for a preview of Your Ad Here:<span style="mso-spacerun: yes"> </span>De-Mystifying the Business of Media and Advertising.<span style="mso-spacerun: yes"> </span>And since we know that’s it’s all about fattening up your bottom line, we’re offering<span style="mso-spacerun: yes"> </span>a <b>15% discount</b> when you enter the promo code SBN at checkout.<span style="mso-spacerun: yes"> </span>Leave your email address and sign up for our free e-newsletter and you’re automatically entered to win a Kindle.<span style="mso-spacerun: yes"> </span>Winner will be announced on October 31<sup>st</sup>.<a name="_GoBack"></a></p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-54763785803281556222010-09-15T16:05:00.000-07:002010-09-15T16:11:16.979-07:00Media Bites-September 15 2010<!--StartFragment--> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;mso-line-height-alt: 11.25pt"><span style="font-size:12.0pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:Arial;color:#262626">Go Big. Go Bold. Go Outdoor</span><span class="Apple-style-span" style="font-family: Arial; color: rgb(38, 38, 38); "> </span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;mso-line-height-alt: 11.25pt"><span style="font-size:12.0pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:Arial;color:#262626">According to statistics published by the Outdoor Advertising Association of America, outdoor advertising is not facing the declining viewing, listenership or circulation that other traditional media is struggling with. In a recent Outdoor Advertising Association of America article it was noted that<span style="mso-spacerun: yes"> </span>the industry saw a 3.6% increase in Q2 2010translating into a $1.88 billion dollar effect.<span style="mso-spacerun: yes"> </span>Outdoor advertising is big, it’s bold and it’s in your face. One of the greatest advantages of outdoor advertising is that, while other media circle around the audience trying to get their attention, the audience circles around the boards while running their daily errands, participating in a car pool or taking public transportation. </span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;mso-line-height-alt: 11.25pt"><span style="font-size:12.0pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:Arial;color:#262626">You can learn more about out of home as well as all other forms of media by clicking on http://youradherethebook.com/preview for a quick view of <b style="mso-bidi-font-weight:normal">Your Ad Here: <span style="mso-spacerun: yes"> </span>De-mystifying the Business of Media and Advertising</b>. Enter promo code OUTDOOR at checkout and sign up for our e-mail newsletter and you’ll receive a 15% discount until September 30. Rather have an e-version and start learning how to maximize your ad dollars now? <b style="mso-bidi-font-weight:normal">Your Ad Here</b> is available for immediate download on Scribd.com.<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: 11.25pt"><span style="font-size:7.5pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:Arial;color:#262626"><o:p> </o:p></span></p> <p class="MsoNormal"><a name="_GoBack"></a><o:p> </o:p></p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-59365558156942311222010-09-10T09:04:00.000-07:002010-09-10T09:10:18.759-07:00Media Bites-September 10 2010<!--StartFragment--> <p><span style="font-family:Cambria; mso-bidi-font-family:Arial;color:#262626"><b><i>Woof Woof Lick Lick</i></b><o:p></o:p></span></p> <p style="mso-line-height-alt:11.25pt"><span style="font-family:Cambria; mso-bidi-font-family:Arial;color:#262626">In the never ending world of interesting and quirky ways to promote a business, media giant Time Warner has gone to the dogs.<span style="mso-spacerun: yes"> </span>Boomerang (</span><span style="mso-field-code:"HYPERLINK \0022http\:\/\/www\.boomerangtv\.co\.uk\/\0022 \\t \0022_blank\0022""><span class="MsoHyperlink"><span style="font-family:Cambria;mso-bidi-font-family:Arial; color:#0000CC">http://www.boomerangtv.co.uk/</span></span></span><span style="font-family:Cambria;mso-bidi-font-family:Arial;color:#262626">), TW’s kids channel, wanted to come up with event that would highlight the pooch loving brand in London's posh Regent's Park.<span style="mso-spacerun: yes"> </span>So did they decide to give away free dog food?<span style="mso-spacerun: yes"> </span>Nope, that's been done. <span style="mso-spacerun: yes"> </span>How about a free Pooper scooper?<span style="mso-spacerun: yes"> </span>Believe it or not, that, too, has been done.<span style="mso-spacerun: yes"> </span>They went to the dogs by creating the K99 doggy ice cream van which blasts out the Scooby Doo theme song while providing delectable icy treats for the love of the dog flavors like<span style="mso-spacerun: yes"> </span>'Dog Eat Hog World' (chicken and ham sorbet) and 'Canine Cookie Crunch' ( a specially baked biscuit reminiscent of cookies and cream).</span></p><p><span class="Apple-style-span" >http://www.youtube.com/watch?v=QUh49cpDvw0&feature=related</span></p><p style="mso-line-height-alt:11.25pt"><span style="font-family:Cambria;mso-bidi-font-family:Arial;color:#262626"> The event drew over 6,000 dogs with their human companions and all of the proceeds were donated to Berkshire Search and Rescue Dogs. Perfect fit for Foursquare (check in at the k99 van) and Tweet-up ( share a tea and 'biscuit' in Regent's Park with Fido). What a fun and frivolous way to enjoy a day out with your dog and 5,999 others. Check out <b><i>'Your Ad Here De-mystifying the Business of Media and Advertising</i></b> on<span class="apple-converted-space"> </span></span><span style="mso-field-code: "HYPERLINK \0022http\:\/\/amazon\.com\/\0022 \\t \0022_blank\0022""><span class="MsoHyperlink"><span style="font-family:Cambria;mso-bidi-font-family:Arial; color:#0000CC">http://amazon.com</span></span></span><span class="apple-converted-space"><span style="font-family:Cambria;mso-bidi-font-family: Arial;color:#262626"> </span></span><span style="font-family:Cambria; mso-bidi-font-family:Arial;color:#262626">and<span class="apple-converted-space"> </span></span><span style="mso-field-code:"HYPERLINK \0022http\:\/\/barnesandnoble\.com\/\0022 \\t \0022_blank\0022""><span class="MsoHyperlink"><span style="font-family:Cambria;mso-bidi-font-family:Arial; color:#0000CC">http://barnesandnoble.com</span></span></span><span class="apple-converted-space"><span style="font-family:Cambria;mso-bidi-font-family: Arial;color:#262626"> </span></span><span style="font-family:Cambria; mso-bidi-font-family:Arial;color:#262626">for ways to get the right message in front of the right audience at the<a name="_GoBack"></a> right time. Doggie ice cream not included.<o:p></o:p></span></p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-11241559818322507612010-09-07T02:26:00.000-07:002010-09-07T02:55:20.502-07:00Media Bites-September 7 2010<meta charset="utf-8"><span class="Apple-style-span" style=" border-collapse: collapse; color: rgb(38, 38, 38); line-height: 15px; font-family:Arial, Helvetica, sans-serif;font-size:12px;"><blockquote class="gmail_quote" style="border-left-color: rgb(204, 204, 204); border-left-width: 1px; border-left-style: solid; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; padding-left: 1ex; "><div style="line-height: 1.3; background-color: rgb(255, 255, 255); font-family: Arial, Helvetica, sans-serif; color: rgb(38, 38, 38); font-size: 12px; "><div><div>Now for something you don't really hear about anymore: Imagine receiving a gift of free groceries and other goods. This is exactly what happened to a group of neighbors near Baton Rouge LA. Save-A Lot (<a href="http://save-a-lot.com/" target="_blank" style="color: rgb(66, 99, 171); ">http://save-a-lot.com/</a>) supermarket which has reduced newspaper ads and circulars in that market. Instead they embraced a true grassroots community campaign. The supermarket, an affiliate of St. Louis based chain Supervalue, was searching for something to do that was unique and would set them apart in a sea of groceries stores and mega chains. According to a recent <strong><em>Ad Age </em></strong>article, with a limited media spend for 6 months of $1.9 million, they had to think creatively.</div><div><p>"We're always looking for new ways to break through," noted Mark Kotcher, director of brand marketing and design for Save-a Lot. "A lot of grocery advertising today is people saying 'Our prices are the lowest, our prices are the lowest.' Well, we believe in proof points and what better way than to take it right to [the customer's] front door?" Mr. Kotcher added, "I would imagine you'll see this promotion in other places."</p></div></div></div></blockquote><div><span class="Apple-style-span" style="font-size: small;">The company, which currently has just over 1,000 stores, is looking toward a goal of doubling that number by 2015 and believes that strategies like this one will build brand recognition. </span></div><div> </div><div><span class="Apple-style-span" style="font-size: small;">The challenge that Save-A Lot faced is not unlike what any small business faces on a daily basis-without the benefit of an advertising budget of $1.9 million to work with. The bottom line here is that with a little creativity, there are ways to communicate with your customers in interesting and engaging ways without breaking the bank.</span></div><blockquote class="gmail_quote" style="border-left-color: rgb(204, 204, 204); border-left-width: 1px; border-left-style: solid; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; padding-left: 1ex; "><div style="line-height: 1.3; background-color: rgb(255, 255, 255); font-family: Arial, Helvetica, sans-serif; color: rgb(38, 38, 38); font-size: 12px; "><div><div><p>A few options you might consider would be to Tweet out any new specials you have to encourage followers and build recognition. Write an article about your business and post it on Scribd.com or Docstoc.com. Generate some buzz by creating a series of two minute videos and upload them to multiple sites using <a href="http://tubemogul.com/" target="_blank" style="color: rgb(66, 99, 171); ">tubemogul.com</a>. The possibilities are endless. Read more about them in Your Ad Here De-mystyfying the Business of Media and Advertising available at <a href="http://www.youradherthebook.com/" target="_blank" style="color: rgb(66, 99, 171); ">http://www.youradherthebook.<wbr>com</a>, <a href="http://www.barnesandnoble.com/" target="_blank" style="color: rgb(66, 99, 171); ">http://www.barnesandnoble.com</a> or as an e-book at Sribd.com.</p><div>
<br /></div><p></p></div></div></div></blockquote></span>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-59875946980564880202010-09-01T08:54:00.000-07:002010-09-01T09:09:28.717-07:00Media Bites-September 1 2010<!--StartFragment--> <p class="MsoNormal" style="margin-top:0in;margin-right:3.8pt;margin-bottom:0in; margin-left:5.0pt;margin-bottom:.0001pt;text-align:justify;line-height:101%; mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span class="Apple-style-span" style="font-size:130%;"><span class="Apple-style-span" style="font-size: 15px; line-height: 15px;"> <!--StartFragment--> </span></span></p><span class="Apple-style-span" style="font-size:130%;"><p class="MsoNormal" style="line-height:10.0pt;mso-line-height-rule:exactly; mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial; color:black">Radio. Its come a long way since the early part of the 20<sup>th</sup> century when families sat in the</span></p> <p class="MsoNormal" style="line-height:10.0pt;mso-line-height-rule:exactly; mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial; color:black"><span style="mso-spacerun: yes"> </span>living room to listen to President Roosevelt’s fireside chats or to enjoy the latest adventures</span></p> <p class="MsoNormal" style="line-height:10.0pt;mso-line-height-rule:exactly; mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial; color:black">of Amos and Andy. Radio was king until the 1950s when a little invention called television</span></p> <p class="MsoNormal" style="line-height:10.0pt;mso-line-height-rule:exactly; mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial; color:black">came on the scene changing the world forever.<span style="mso-spacerun: yes"> </span>Fast-forward 50 years and radio is still</span></p> <p class="MsoNormal" style="line-height:10.0pt;mso-line-height-rule:exactly; mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial; color:black">around today. According to a March 2008 radioworld.com article, there are 13,977</span></p> <p class="MsoNormal" style="line-height:10.0pt;mso-line-height-rule:exactly; mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial; color:black">licensed commercial radio stations in the US and over 151 Stations on Sirius satellite radio.</span></p><p class="MsoNormal" style="line-height:10.0pt;mso-line-height-rule:exactly; mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;mso-bidi-font-size:10.0pt;mso-bidi-font-family:Arial; color:black"></span><span class="Apple-style-span" style="font-size: 15px; "> </span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 12.0pt;font-family:Cambria;color:black;mso-font-width:106%"><span style="mso-spacerun: yes"> </span>A</span><span style="font-size:11.0pt; mso-bidi-font-size:10.0pt;font-family:Cambria;color:black;mso-font-width:106%">nd spot radio continues their growth pattern with <span style="mso-spacerun: yes"> </span></span><span style="font-size:11.0pt;font-family:Cambria; color:black"><span style="mso-spacerun: yes"> </span>another positive quarter.<span style="mso-spacerun: yes"> </span>According to the Radio Advertising Bureau, radio revenues are up 6% in Q2 2010 compared to Q2 in 2009.<span style="mso-spacerun: yes"> </span>It was the second quarter of positive numbers, following a long period of negative growth.<span style="mso-spacerun: yes"> </span>In the period from April-June 2010, local radio revenue was up 3%, to $3 billion, while national increased 17%, to $702 million.</span><span class="Apple-style-span" style="line-height: 13px; font-size: 15px; "> </span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 12.0pt;font-family:Cambria;color:black">That<span style="letter-spacing:2.15pt"> </span>being<span style="letter-spacing:1.1pt"> </span>said,<span style="letter-spacing:1.3pt"> </span>one<span style="letter-spacing:1.0pt"> </span>of<span style="letter-spacing:.5pt"> </span>the<span style="letter-spacing:1.1pt"> </span>greatest<span style="letter-spacing:2.15pt"> </span>strengths <span style="letter-spacing: .05pt">of</span><span style="letter-spacing:.5pt"> </span>radio<span style="letter-spacing:2.25pt"> </span>is its<span style="letter-spacing:.55pt"> </span>ability<span style="letter-spacing:1.2pt"> </span><span style="mso-font-width:114%">to</span><span style="letter-spacing:.65pt"> </span><span style="mso-font-width:109%">target</span><span style="letter-spacing:.65pt"> </span>locally.<span style="mso-spacerun: yes"> </span><span style="letter-spacing:.25pt"><span style="mso-spacerun: yes"> </span></span>Wherever <span style="letter-spacing:.1pt">you</span><span style="letter-spacing:1.7pt"> </span>live,<span style="letter-spacing:.8pt"> </span>radio <span style="letter-spacing:.4pt">is</span><span style="letter-spacing:.65pt"> </span>a<span style="letter-spacing:1.2pt"> </span>part <span style="letter-spacing:.3pt">of</span><span style="letter-spacing:1.15pt"> </span>your<span style="letter-spacing:1.65pt"> </span><span style="mso-font-width:108%">community</span><span style="mso-font-width:111%">.</span><span style="letter-spacing:1.45pt"> </span>Beyond<span style="letter-spacing:2.4pt"> </span>that, <span style="letter-spacing:1.4pt">because</span> <span style="letter-spacing:.55pt">local</span><span style="letter-spacing: 2.4pt"> </span>radio <span style="letter-spacing:1.2pt">does</span> <span style="letter-spacing:.05pt">not</span> <span style="letter-spacing:.6pt">have</span> <span style="letter-spacing:.1pt">a</span> long <span style="letter-spacing: .15pt">lead</span>-time <span style="letter-spacing:1.35pt">from</span> <span style="letter-spacing:-.9pt">production</span><span style="letter-spacing:1.35pt; mso-font-width:110%"> </span>of<span style="letter-spacing:2.1pt"> </span>your <span style="letter-spacing:.75pt">ad</span> <span style="letter-spacing:.15pt">to</span> <span style="letter-spacing:.2pt">the</span> <span style="letter-spacing:.2pt">airing</span>, <span style="letter-spacing:.9pt">it’s</span> sales<span style="letter-spacing: 1.1pt"> </span><span style="mso-font-width:111%">and</span><span style="letter-spacing:.5pt"> </span><span style="mso-font-width:109%">promotions<span style="letter-spacing:.25pt"> </span></span>groups <span style="letter-spacing: .2pt">work</span> diligently<span style="letter-spacing:1.45pt"> </span>to<span style="letter-spacing:1.0pt"> </span>help<span style="letter-spacing:.95pt"> </span>you<span style="letter-spacing:.95pt"> </span>develop<span style="letter-spacing:1.5pt"> </span>an<span style="letter-spacing:.95pt"> </span>event<span style="letter-spacing:1.0pt"> </span><span style="mso-font-width:112%">around</span><span style="letter-spacing:-.1pt"> </span>your<span style="letter-spacing:1.55pt"> </span>sale<span style="letter-spacing:.35pt"> </span>or<span style="letter-spacing:1.0pt"> </span>promotion <span style="letter-spacing:.4pt">that</span> <span style="letter-spacing:.1pt">fits</span><span style="letter-spacing:.85pt"> </span>with<span style="letter-spacing:1.95pt"> </span>their<span style="letter-spacing:2.0pt"> </span>station<span style="letter-spacing:-.9pt">’</span>s<span style="letter-spacing:2.2pt"> </span>target<span style="letter-spacing:2.4pt"> </span><span style="mso-font-width:106%">audience.</span></span></p> <p class="MsoNormal" style="margin-top:1.45pt;margin-right:3.75pt;margin-bottom: 0in;margin-left:6.0pt;margin-bottom:.0001pt;text-align:justify;line-height: 101%;mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;line-height:101%;color:black"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt; color:black">To learn more about the power of Radio as well as the ins and outs of all other forms of media, check out our book: <b style="mso-bidi-font-weight: normal"><i style="mso-bidi-font-style:normal">Your Ad Here De-Mystifying the Business of Media and Advertising</i></b>. Available NOW at http://www.youradherethebook.com, http://www.amazon.com and http://www.barnesandnoble.com. Download an e-book version at Scribd.com.<o:p></o:p></span></p> <p class="MsoNormal"><br /></p> <span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;font-family:Cambria; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman"; color:black;mso-ansi-language:EN-US;mso-fareast-language:EN-US"><span style="mso-spacerun: yes"> </span></span></span><p></p>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-46342960247223607842010-08-26T02:40:00.000-07:002010-08-26T02:55:39.055-07:00Media Bites-August 26 2010I was just asked this week if I was considering purchasing and IPad. You see, I like to consider myself a 'first adopter'-someone that goes out and gets the latest and the greatest technology gadget to make my business and personal life faster and more productive. Apple came out with the Iphone-I was at the AT&T store signing up. Needed a new laptop-headed right to the Apple store and picked up my new titanium alloy MacBook. IPad is launched and I just cannot bring myself to spend the money on another device. It sure look sexy and fun to be able to zip through newsprint, buy books to read, watch movies ( and soon television shows as well) and at 1.5 pounds and thin its lightweight enough to carry anywhere. And with literally thousands of apps to download, I should be salivating over the prospect of owning one.( http://www.apple.com/ipad/) But its almost as if I want to love something and I just can't. Its not you IPad, its me. I'm happy with my Iphone and MacBook for now. But lets talk again in six months, maybe I'll feel differently then.Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-83076144874119746502010-08-18T14:13:00.000-07:002010-08-18T14:42:02.592-07:00<b>Showing the LOVE for Your Ad Here + Media Man</b><div><br /></div><div>'<span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';">Michael is my go-to guy for media knowledge. His enthusiasm is infectious and knowledge of the industry is mind blowing. I have had the pleasure of knowing and working with Michael on a number of projects and highly recommend his services to anyone.' <b><i>Melissa Ward, Internet Marketing and Social Media Exert, NewWard Development LLC.</i></b></span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';"><br /></span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';">'A true creative thinker..I had the pleasure of working with his group on interactive emerging media technologies when everyone else was still learning about the products. I have the highest regard for his approach and look forward to working with the Media Man in the future.' <b><i>Sarah Thomas, Interactive Director WRGB TV</i></b></span></span></div><div><br /></div><div><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 16px; "><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">So in my free time when I'm not working media and advertising, I just finished a quick read by Massey & Van Wormer "<b>Your Ad Her</b>e"...a MUST HAVE for any small business owner...its a fantastic, short, sweet How-To guide. LOVED IT!! Available on www.bn.com and www.amazon.com. <b><i>Angela McFarland, small business owner, Publisher</i></b></span></span></span></div><div><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 16px; "><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 16px; "><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">"I am a seasoned marketer, well versed in most ad media. <b>Your Ad Here</b> gave me real insight into maximizing my ad budget. It totally explained on line media and even areas of broadcast I was unaware of. This book is a must for new advertisers and experienced professionals alike. I recommend it for anyone who advertises in any media. <b><i>David Weinstein, Marketing Director</i></b></span></span></span></div><div><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 16px; "><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 16px; "><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">“I am a small business owner and realized I needed to start somewhere. After the first few pages, I was able to grasp the concept that even I needed to market my products and services. In just the few chapters that followed I had a better idea of who my target audience was and by which advertising means to pursue to get the biggest bang for my advertising dollar. <b>Your Ad Here </b>is now dog-eared and highlighted throughout, as I refer to it often. What is unique about this book is that is has become an invaluable reference. This book has helped me understand from start to finish how to promote my business.' <b><i>Pattie Rackvica, Owner Dragonfly Beads, Founder and Director of a Non-Profit</i></b></span></span></span></div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-56926164288635893992010-08-18T03:41:00.000-07:002010-08-18T04:20:40.249-07:00Media Bites-August 18 2010<div>Broadcast TV is not the playground for the young and hip anymore. According to a recent survey by Steve Sternberg for Baseline Inc, the average viewing age continues to grow. Starting with the Tiffany network (CBS) where the median viewer is now 55; ABC hovers at 51 and NBC is at 49.</div><div><br /></div><div>Are there older viewers out there that spend money and respond to advertising messages-of course. In fact, the Census Bureau reports that the median age in the US is 38, up from 33 in 1990. However, who is more likely to purchase or adopt a new product-a 60yr old woman watching 'Dancing with The Stars' (BTW-that is the average age of that show) or a 26yr old guy watching '1000 Ways to Die'? I'm going to go with the 26yr old guy-unless I'm selling long term care insurance or an RV. </div><div><br /></div><div>I guess this all might stem from some challenges I faced early on in my media career while working as an account executive at a rock radio station ( playlist included Alice in Chains, Soundgarden, Blind Mellon and Metallica) where the focus was 18-34 yr old males. I remember a fast food client that shall remain nameless could not see the value in using a station that had true fans and spoke directly to an audience that consumed their product on a regular basis.</div><div><br /></div><div>If broadcast nets are going to survive in this competitive environment, then they should work on decreasing the average viewing age. As Sternberg points out: 'There's no law that says they can't get any younger.' </div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-18224110072537529732010-08-09T02:47:00.000-07:002010-08-09T02:54:24.186-07:00Media Bites-August 9 2010<!--StartFragment--> <p class="MsoNormal" style="line-height:18.0pt"><span style="font-size:11.0pt; mso-bidi-font-size:10.5pt;color:black"><br /></span></p><p class="MsoNormal" style="line-height:18.0pt"><span style="font-size:11.0pt; mso-bidi-font-size:10.5pt;color:black"><b>Green green all around (should you care?)</b></span></p><p class="MsoNormal" style="line-height:18.0pt"><span style="font-size:11.0pt; mso-bidi-font-size:10.5pt;color:black">According to the</span><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;color:black"> </span><span style="font-size:11.0pt;mso-bidi-font-size:10.5pt;color:black"><a href="file://localhost/wiki/American_Marketing_Association"><span style="mso-bidi-font-size:12.0pt;color:black;text-decoration:none;text-underline: none"><b>American Marketing Association</b></span></a><b>,</b></span><span style="font-size: 11.0pt;mso-bidi-font-size:12.0pt;color:black"> </span><span style="font-size:11.0pt;mso-bidi-font-size:10.5pt;color:black">green marketing</span><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt;color:black"> </span><span style="font-size:11.0pt;mso-bidi-font-size:10.5pt;color:black">is the marketing of products that are presumed to be environmentally safe. Green marketing is composed of a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. What has become increasingly difficult in the last few years is defining the term and marketing products correctly.</span></p> <p style="line-height:18.0pt"><span class="apple-converted-space"><span style="font-size:11.0pt;mso-bidi-font-size:9.5pt;font-family:Cambria; color:#444444"> </span></span><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">Environmental Leader writes that the green market outperformed the economy as a whole, growing more than 6% in 2008, followed by flat growth in 2009. The report also finds that the market took a hit from tighter consumer budgets due to the recession and trading down from high-end green brands. The market grew about 41% from 2004 to 2009,<span class="apple-converted-space"> </span></span></p> <p style="line-height:18.0pt"><span class="apple-converted-space"><span style="font-size:11.0pt;mso-bidi-font-size:9.5pt;font-family:Cambria; color:#444444">What does this mean to a small business that is considering tapping into this growing market?</span></span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">Marketing products by focusing on their “green” benefits can be a sound business strategy but often the most obvious benefits aren’t the ones that motivate potential customers.<o:p></o:p></span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">Ask yourself the following questions before you dive in and start your company’s green campaign:<o:p></o:p></span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">—What are the benefits to my target market and how can I emphasize them?<br />—How will these translate to short term and long term cost savings for customers?<br />—How can your business promote green benefits in an organic non-threatening format?<br />—What other benefits can your customer gain from using your products?<o:p></o:p></span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">—How will your audience evaluate your product or service’s green attributes against your competition?<o:p></o:p></span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">—Do they media properties under consideration have a policy in place to reduce their carbon footprint?<o:p></o:p></span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">—How will we measure return on investment?</span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">“By carefully highlighting your products’ green benefits and tailoring your messages to focus on the benefits most relevant to the target market, it is possible to overcome objections to the increased up-front costs of, and resistance to, adoption of new and greener technologies”,<span class="apple-converted-space"> </span><a href="http://www.environmentalleader.com/2010/08/04/tailoring-green-messages-for-your-target-market/"><span style="color:black;mso-bidi-font-weight:bold">writes</span></a><span class="apple-converted-space"> </span>Bob Lipp, president of Marcomm Group.</span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">Promoting products based on their green advantages is becoming much easier as consumers and companies show their support for environmentally safe products. According to a recent survey from market research firm Mintel; over 35% of US consumers noted that they would pay more for ‘green friendly’ products.</span></p> <p style="line-height:18.0pt"><span style="font-size:11.0pt;mso-bidi-font-size: 9.5pt;font-family:Cambria;color:#444444">Although research is beginning to surface that notes Americans are willing to pay more for ‘green products’, it’s certainly not a guarantee when consumers are scrutinizing every expense.<span style="mso-spacerun: yes"> </span>However, with careful planning and marketing investment, your business could have an added revenue stream that will deliver in any economic environment.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;mso-bidi-font-size:12.0pt">(source: Wikipedia.org, mediaplannerbuyer.com)<o:p></o:p></span></p> <!--EndFragment-->Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-35115410676990272282010-08-04T08:28:00.001-07:002010-08-04T08:28:43.343-07:00Your Ad Here De-mystifying the Business of Media and AdvertisingPreview edition<div style="width:477px" id="__ss_4900349"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/mediaman64/your-ad-here-demystifying-the-business-of-media-and-advertising" title="Your Ad Here De-mystifying the Business of Media and Advertising">Your Ad Here De-mystifying the Business of Media and Advertising</a></strong><object id="__sse4900349" width="477" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=previewofyouradhere-12809229503056-phpapp02&stripped_title=your-ad-here-demystifying-the-business-of-media-and-advertising" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse4900349" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=previewofyouradhere-12809229503056-phpapp02&stripped_title=your-ad-here-demystifying-the-business-of-media-and-advertising" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="477" height="510"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/mediaman64">mediaman64</a>.</div></div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-49178211092931635962010-08-04T08:26:00.001-07:002010-08-04T08:26:32.671-07:00July 2010 White PaperCheck out this SlideShare Presentation: <div style="width:477px" id="__ss_4900293"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/mediaman64/where-are-all-the-catholics" title="Where are all the catholics">Where are all the catholics</a></strong><object id="__sse4900293" width="477" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=whereareallthecatholics-100804064741-phpapp01&stripped_title=where-are-all-the-catholics" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse4900293" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=whereareallthecatholics-100804064741-phpapp01&stripped_title=where-are-all-the-catholics" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="477" height="510"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/mediaman64">mediaman64</a>.</div></div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-63674769460085898142010-07-21T14:47:00.000-07:002010-07-21T14:58:56.486-07:00Media Bites July 21 2010<span class="Apple-style-span" style="font-size:medium;">Liberteks has been running the very successful Small Business Expo and Career Fair at the College of Nanoscience and Engineering for the past five years. Seminars to include 'Touting Your Smallness Online' and 'How To Self Publish Your Great American Novel' </span><div><span class="Apple-style-span" style="font-size:medium;"><br /></span></div><div><span class="Apple-style-span" style="font-size:medium;">Attendance is free. Click here to register http://smalbany.eventbrite.com/</span></div><div><span class="Apple-style-span" style="font-size:medium;"><br /></span></div><div><span class="Apple-style-span" style="font-size:medium;">I'll be there as a guest blogger tweeting, foursquaring, facebooking, cinchcasting and maybe even doing a special edition of Your Ad Here for blog talk radio.</span></div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com1tag:blogger.com,1999:blog-1346685568210673078.post-19701567528406788202010-07-15T13:53:00.000-07:002010-07-15T14:15:05.975-07:00Media Bites July 15 2010A recent ruling on TV decency occurred this week. The US appeals court has struck down an FCC policy that banned the broadcasting of profanity. A BBC news article goes on to say that the original ruling banning 'patently offensive' references to sex, sexual organs and excretion with no real definition of what is truly offensive generated far too much fear among American broadcasters. Now its OK to swear and use the actual words for sexual organs and bodily functions.<div><br /></div><div>All of this is really the byproduct of the society we live in and the race for ratings and revenue. The more shocking or scary, the more viewers tune in; more viewers= higher ratings and in turn the chance to charge higher rates for ad placement. Don't get me wrong, its a business and business needs to make a profit-just not sure we need to sink quite this low to do it.</div><div><br /></div><div>Here's something else to keep in mind: broadcast television is for entertainment and information and must be closely monitored at all times when you have kids ( I speak from experience). It is not the responsibility of the media properties to be educators and be held accountable for what is airing because there is not enough diligence in the household to prevent certain eyes and ears from absorbing questionable content. Should they do some self regulating? You bet-but they never will, so it is up to the individual or family to decide what is and is not appropriate. There is a great tool on the set-its called the power switch.</div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0tag:blogger.com,1999:blog-1346685568210673078.post-61153115923835322502010-07-07T03:10:00.000-07:002010-07-07T03:51:57.298-07:00Media Bites-July 7 2010<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGQsmt2ujwfyhLQQkE2LLhveZpEamByO8lDuXGLG83zI36sLW01dHzAg_b6toVnC-iGKTa4cqU4LTJsUl7hmpGLnsHx6YtcpfhjdYv42z_yKmnbYf7FNOFwjbqoCVQwkydxclr4yFDYTQ/s1600/YAH_MediaManHost-Logo_2010+(1).jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGQsmt2ujwfyhLQQkE2LLhveZpEamByO8lDuXGLG83zI36sLW01dHzAg_b6toVnC-iGKTa4cqU4LTJsUl7hmpGLnsHx6YtcpfhjdYv42z_yKmnbYf7FNOFwjbqoCVQwkydxclr4yFDYTQ/s200/YAH_MediaManHost-Logo_2010+(1).jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5491115216068089426" /></a><br />If I believe everything I see and hear, then broadcast television continues to grow even in this competitive environment.<div><br /></div><div> PricewaterhouseCoopers notes that ad spending on TV in the US will grow to $80.3 billion in 2014 from $62.1 billion in 2009 and a recent Magna Global research paper points out that TV's share of media dollars continues to expand to 36.8% in 2015. Emerging technologies will also have an impact on viewing as the introduction of HD sets that deliver better quality picture and sound actually encourage more consumers to watch more TV. </div><div><br /></div><div>The problem is technology and choice. (1)Hulu recently launched HuluPlus for $9.99 month and will make programming available on the IPhone, IPad and soon enough on the Playstation3 and Xbox game consoles.</div><div><br /></div><div> (2) Netflix just signed a deal with Relativity Media allowing them to stream up to 14 movies per year to their 13 million subscribers.</div><div><br /></div><div>(3) Viewers skip ads through DVRs and other devices. In fact, Comcast just launched multi room DVR technology in select markets.</div><div><br /></div><div>(4) Premium nets HBO, Showtime and Starz continue to develop original programming ( 'Spartacus', 'Tudor', 'True Blood' 'Hung' 'Pillars of the Earth')</div><div><br /></div><div>Its still fragmented viewing and as yet no one has developed a technology that has one access point, one password, one bill so that I can choose when, where and how I watch TV.</div><div><br /></div><div><br /></div><div><br /></div><div><br /></div>Your Ad Herehttp://www.blogger.com/profile/04556008311763125564noreply@blogger.com0