manic midlife man

Media Bites-July 21 2011

2011-07-21T11:16:00.000-07:00

Be an asset, not an ass.

I often find writing to be very liberating, especially when I'm filled with frustration over small issues that occur over and over again. In our line of work, we spend a large amount of our day interacting with media account executives for radio, TV, cable, broadcast, digital, and print. If there can be a message put anywhere and sold, someone will sell it and it’s up to us to work with these folks so that our clients get the most bang for their buck. This arrangement should be and has been a win-win for everyone except that what we’re finding lately is a complete lack of enthusiasm for the business. With only a few exceptions, the only time we’re hearing from account reps is when they know there is money on the table. What used to be a beautiful symbiotic relationship has turned into what feels like a bunch of raccoons digging and scrounging for whatever scraps they can get. In response, we thought we would put up a list of do's and don’ts when working with a media firm:

Do introduce yourself with a phone call when you've either taken over an account or been assigned an account. It makes the transition all around much easier.

Do return an email or phone call when we let you know that we followed up on the card/media kit/sponsorship you left with a client. Not doing so leaves the impression of not really giving a damn.

Don't give us the cattle prod. We gave you our reasons for not using the media property. We are never going to tell you share, or budget, even if your management says you must get it. Have your manager call us. We'll tell them the same story.

Do make yourself known to an out of town client of ours. If we aren't there, the connection seems immediately stronger if the client knows we’re dealing with someone local. There is one caveat to remember…let’s us know ahead of time that you’re going in to introduce yourself. Otherwise, it seems like a go around.

Don't ever go around us to get to a client. No matter how you spin it, it’s wrong and you know it. Respect the relationship and we'll include you.

Do reach out more than once a quarter. An email, a text, or a quick call goes a long way. There are many account executives that we only hear from at the end of every quarter. Unfortunately we’ve found that those individuals are the least creative individuals we know. They seem to be the ones that are just there for the order and have no real interest in the company we are trying to serve.

Do resolve billing and make good issues promptly.

Don't bash the competition while we are speaking. Figure out a way to state your case on its own without bashing another media outlet.

Do learn a little bit about other media. If you are selling radio, learn about TV. If you sell TV, research mobile. There is no need to become an expert but it will be helpful to you and your clients to know a little. The internet has a vast amount of resources. Use them. If you want to find it all in one place, take a look at our book, “Your Ad Here: De-mystifying the Business of Media and Advertising”. It’s a short, conversational, easy to understand breakdown of each type of media and how it works.

Do find it within yourself to help us with no guarantee of return. Often times we need a quick piece of research or some insight for a project. There may not be a buy associated with it. Help us out and we won't forget who are friends are.

Don't start the conversation with the question: 'What is their budget'? We won't give you an answer. If you take the time to understand what the client’s challenge is, that builds trust. With trust comes a willingness to share.

Don't take it personally if we don't want to meet for lunch or coffee. And don’t hound us with a call followed by a text followed by an email. We have our reasons for not wanting or needing to meet and usually it’s because we’re busy serving our clients.

People like to do business with people they trust. Make yourself an invaluable asset, not an ass.

Media Bites-April 25 2011

2011-04-25T13:35:00.000-07:00

Congratulations! You’re a small business owner. Welcome to the world of making things happen FOR you not TO you. As an owner, one of the very first things you’ll need to do is jump right into is advertising your goods and/or services. It can be a little scary if you don’t know where to start so we’ve compiled a list of ten low cost ways to connect to your customers. You’ll find five of them within this article and the next five we’re saving for our next installment in the Journal.

Tip number one is that you set up a profile on Linkedin, Twitter and Facebook and let prospective clients and customers get to know you. Go ahead and post interesting facts and stories about your industry. Talk about what you do and offer information that people might enjoy reading. Many of these sites include sub-groups where you can drill down and find a more finite group that might be interested in your product or service. For instance, if you sell chocolate, find a group that talks about specialty chocolate. Offer your expertise to the group but don’t try to sell anything. The sales will come when the group starts to see you as a resource.

One of the most important things you will need to do is to create a brand image so tip number two is to create a logo and a brand statement. We know that this can be costly. With revision after revision, a logo can run into the thousands of dollars. But we’ve found that creating these necessary items are no longer costing an arm and a leg. There are many websites available that are built specifically to help you through the process. Most are free for the development but of course when it’s time to buy, you’ll need to pay. Two of the sites we’ve used are www.freelogoservice.com and www.logosnap.com. They’re both full of ideas that will get your creative juices flowing. Both of these sites are broken down by industry. It comes in handy because if you’re an accountant, you likely don’t want to spend your time looking through all the dance and yoga images.

Tip number three is to determine your target audience. You’ll need to think about who your customers might be. Are they male, female, middle aged women, teenagers who skateboard, anyone who loves chocolate? What do they like to do? Where do they congregate? How will they find you? Will they be looking on the web or are they more inclined to read the daily newspaper. This is key when trying to figure out how you will reach them. You can find tips on targeting your audience in our book Your Ad Here: De-Mystifying the Business of Media and Advertising that will help you figure out creative ways of determining your audience.

You’ll need a website so tip number four is to create a Wordpress website. It’s easy to set up your initial site but you’ll definitely need some help customizing once it’s set up. We recommend that you contact Chic Business Support Services for help with this. They’re prices are reasonable and they’re very easy work with.

Tip number five is to go to www.youtube.com and set up your own channel. This service is completely free and your target audience is out there. Make creative videos, offer your goods, services and most especially offer yourself as a resource. Let people see who you are and what you like. It won’t take long before they feel that they know you. And we know that the average person does business with they people they know and trust.

There you have it; the first five tips to low cost advertising for small businesses. The next five tips will be available here soon so keep checking the journal. And be sure to check out our book Your Ad Here: De-Mystifying the Business of Media and Advertising on Amazon.com.

Media Bites January 2011

2011-01-27T01:54:00.000-08:00

Adneedle.com Makes Digital Media Planning a Breeze

Chrissie Van Wormer

Michael J Massey

One of the biggest challenges for any business these days is to figure out what is the best method to advertise your goods or services and more importantly where. Certainly the newest and most exciting advertising avenue is digital media. As proponents of all things digital, we have not been surprised that digital placement has grown like wildfire and is currently on track, according to Forrester Research, to reach nearly $55 billion by 2014. This will represent 21% of all marketing money spent as marketers shift dollars away from traditional media toward search marketing, display advertising, email marketing, social media and mobile marketing. For business owners and entrepreneurs, we know from personal experience and from the experience of our buying clients that digital placement is by far the easiest form of media to create, to launch and most importantly to track with real time statistics.

During Forrester Research’s study on how technology can help interactive marketers better integrate search and display media (December 2010), one of the key findings was that respondents to the survey feel that if they could find an online ad management platform that would facilitate measurement and streamline ad campaign processes, the online experience would be less cumbersome and easier to quantify. Well, we’re excited to have one up on the marketers that Forrester’s surveyed. We know there is just such a product and even more exciting than that, it is locally developed and operated.

Adneedle.com is a start-up that, in our opinion as experienced media planners and buyers, is about to change the way online advertising is purchased and reported. Adneedle has been developed over the past year by two young and very talented programmers both of who areGoogle certified along with two very experienced and uniquely qualified marketers. We were thrilled to find out that this forward thinking team has figured out how to blend Facebook and Twitter with google analytics. The really great thing about this product is that the online advertiser is able to view the effectiveness of an entire blended campaign right in Adneedle’s dashboard rather than having to move from google to check a report, to yahoo to check a report, to bing to check a report, to facebook to check a report, and then over to twitter to check yet another report. The analytics from each one of these platforms shows right up in Adneedle in your campaign analysis report. With the capability to view the effectiveness of an entire blended campaign in one single place, the advertiser has the opportunity to make better decisions and ultimately increase response. The system is even designed to deliver media suggestions and offers keywords and strategies for better advertiser results. There is a cool digital meter on the report page that displays how effective your campaign might be as you make your media choices. Adneedle’s unique targeting technology delivers ads to potential customers using a combination of behavioral and geo-targeting. And yes, Adneedle does handle mobile media placement. Beyond everything else we’ve mentioned, it also handles placement across multiple channels which include search, banners, and video ads. You can check Adneedle out for yourself at www.adneedle.com. Sign up and register. There is no fee and there are contracts. An added plus is that since the product caters to small and medium sized businesses, there is technical support available 24 hours a day for anyone who may need additional help in setting up an online campaign. Or maybe you’re not ready to set up a campaign. That’s great, too. Just go in and check it out. Ask questions. Request a demo. And keep in mind that this is a local company who has done something that so far the big boys haven’t figured out.

We’re excited when we come across products like Adneedle and will continue to share these opportunities as we find them. Please check out Your Ad Here: De-Mystifying the Business of Media and Advertising for additional media resources.

Media Bites - January 18 2011

2011-01-18T13:41:00.000-08:00

Tweets for a Cause

Michael J Massey

Chrissie Van Wormer

I’m a pop culture and TV fanatic. I’ve even been called the king of useless information. In any conversation about a television show or film I'll feed you an obscure fact about one of the actors, directors or producers that I know you will never have heard before. My standard reads are The Hollywood Reporter, Variety, and Ad Age. But my fascination with Hollywood and the entertainment business doesn’t mean I have any respect for it. I’ve never gotten Lady Gaga and no matter how many times I've watched Keeping Up With the Kardashians, I still haven't figured out exactly what it is they do with their lives.

Well, on December 1^st, 2010, that all changed when Lady Gaga, the Kardashians, Justin Timberlake, Katie Holmes and Usher launched Digital Life Sacrifice and blanked out their social media profiles vowing not to return until they raised one million dollars for AIDS charities. As part of the campaign, some celebrities were photographed in coffins simulating their own deaths in order to draw awareness and donations to the cause. Leigh Blake, president of Keep a Child Alive was ecstatic with the results. She notes in a recent interview, "We're sort of trying to make the statement that why should we care so much about the death of one celebrity when millions and millions are dying all around us.” “In fact,'” she continues “Lady Gaga has made an enormous contribution already, attracting seven million Twitter followers and twenty four million Facebook fans.” And fans equal charitable donations. The current total to help fight HIV/AIDS in Africa and India currently stands at $1,111,885.

According to the buylife.org, these funds will go a very long way. In Durban, South Africa, $20 buys one hot nutritious meal. In Uganda, $50 buys food for an entire month and in India, $250 buys educational supplies for 50 children for a month.

So let’s think about this. There is most definitely a way to monetize all those Facebook fans and Twitter followers. If we add the Twitter followers for Selena Gomez, Ashton Kutcher, Kim Kardashian, Ryan Seacrest, Demi Moore, Jimmy Fallon and Khloe Kardashian and ask each one to contribute just $1 dollar, there would be a fund totaling $21,606,150. Imagine how impactful and meaningful that would be.

Here's a challenge for you. Look to your own Twitter followers and Facebook fans. What if you asked each one of them to contribute $1 to the charity that is near and dear to your heart? Make it easy for them to do so by setting up a Twitpay account for donations.

As for me, the next time I find myself resenting The Kardashians or wondering what the heck Lady Gaga is trying to stand for, I'll look back on the Digital Life Sacrifice Campaign humbly and hand over some money to Autism Speaks.

Lady Gaga, Justin Timberlake, Alicia Keys, and Usher will quit Twitter for AIDS charity

About the Death of Alicia Keys, Lady Gaga and Kim Kardashian

Media Bites-December 23 2010

2010-12-22T02:00:00.000-08:00

Why you need to care about net neutrality and the never ending discussion about content

The FCC recently passed the net neutrality rules that basically dictates how phone and cable companies treat the ever increasing amount of web traffic. This prevents cable providers from restricting broadband access to competitors. Sounds like it would be beneficial for everyone involved, right. Consumers can get the content they would like from where ever they'd like and producers can distribute on multiple platforms.

Not so fast.

What this is really about is charging more for usage and downloads. Comcast, Time Warner, Cox and any other carriers that have a bundled plan charge everyone roughly the same to watch the content on TV and to download music and videos via broadband access.

Now the service providers will have the opportunity to charge more for heavier usage. Want to watch the YouTube video from Aunt Sally-that will be $5,00. Need to access some videos from the New York Public Library for your daughter's social studies project-$10.00. And that's not all. This will impact writers, producers and other creative development professionals that make a living through the power of TV and on line entertainment. The Writers Guild of America East was recently quoted as saying, " our members write most of what people watch on TV and increasingly, on line. This ruling diminishes their ability to create and distribute innovative content." And the opponents extend to both private and public sectors.

Commissioner Robert McDowell commented in a Wall Street Journal article that, " this is an unprecedented step to expand government reach into the internet by attempting to regulate its inner workings." Many watch dog groups, including the Electronic Frontier Foundation have cause for concern.

No one knows for sure exactly where this is going. But you can bet that at some point it will affect your wallet.

Have an opinion about net neutrality? Post a comment or send a tweet to @mediaman64

Media Bites-November 23 2010

2010-11-23T01:40:00.000-08:00

Digital Media 101

Michael J Massey and Chrissie Van Wormer

Digital media is new, exciting and changing so rapidly that can be confusing even for the most seasoned advertiser. If you decide to look up the Wikipedia definition of digital media, your eyes will likely glaze over after the first sentence. Suffice it to say that digital media includes electronic mediums such as website placement, mobile marketing and all wireless technologies.

The most sensible place to start, when trying to understand digital media, is with web placement. Web placements are the headers, footers and dancers who seem to be gyrating across our screens each time we log in. There are standard sizes that all media properties will adhere to based on standards set by the Internet Advertising Bureau (IAB). Those sizes in the digital world are known as skyscrapers, leaderboards, and peel backs. Let’s take a look at each one for a better understanding of what each will do for you as an advertiser.

As you can imagine, a skyscraper is a tall and narrow banner ad usually placed to the right of content on a Web page. Standard dimensions for a skyscraper ad are 160 X 600 pixels. Like another popular type of Internet ad, the leaderboard which is defined below, the skyscraper offers an advertiser a large space for a message. The nice thing about the skyscraper ad is that it remains at least partly visible as the viewer scrolls down the page. One of the other things that make it nice is it can be either static, meaning there is no movement or animated. When the user clicks on the ad, it will take them to your site.

Leaderboards are a popular type of banner placement and can also be static or animated. They have a standard dimension of 728 x 90 pixels. A leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a Web page) and content. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content. Internet advertising borrows leaderboard from sports, where it refers to a sign board displaying the rankings of participants.

Peel backs are the placements that break away from the corner of the page when your mouse is scrolled over them. Peel back ads invite users to “peel” the publisher’s homepage to reveal the advertisement underneath. Initially, when the page is loaded, the user sees only a small “teaser” triangle on the upper corner of the page. Using their mouse, the user will “peel” the publisher’s page to uncover the content. The nice thing about peel backs is that they give advertisers high visibility. When the ad expands fully, the content lays over the page content and really focuses more attention on the marketing message. Advertisers can then deepen their message with rich messaging with includes things like video and animation. Peel back ads are a rarity and therefore manage to engage users a little more easily. Plus they appeal to the user’s natural curiosity to uncover what is hidden beneath them.

Drop down ads are those ads that when you scroll over them with your mouse, will drop down to reveal the ad. And then of course there are the fixed footers and headers that are approximately 960 x 30. These are not as prevalent but are great because they keep your ad message front and center while the user is scrolling down the page.

The last one that everyone is aware of is the “pop up” ads. These can be annoying and many computers are set to block them so you’ll want to consider that before you decide to go in that direction.

Pricing for web ad placements are normally done on a Cost Per Thousand (CPM) impressions. A cost per thousand impressions is simply the amount it will cost the advertiser to reach 1,000 viewers. To explain further, let’s say you’re looking to place an ad on your local CBS affiliate website. A skyscraper ad on the site offers a guaranteed delivery of 100,000 impressions. What that means is that your ad will be seen 100,000 times during a specified period of time. Be sure to communicate your goals and needs to your account executive to ensure you’re getting exactly what you need.

The best way to know if you’re getting the 100,000 impressions is if your web platform will charge you on a Cost Per Click (CPC) basis. A cost per click means you’ll be charged each time someone clicks their mouse on your ad bringing them to your site or page. Unfortunately, there are very few sites that will price their inventory that way. Cost Per Click ads will give you a much better indication of the success of your web campaign. So to insure that you’re getting what you paid for, be sure to ask for the click through rate for every ad position you buy. The click through rate is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, your ad is “delivered” each time a user enters the publisher’s website. Let’s say that on Sunday afternoon, 100 users saw your ad and of those 100 viewers, 2 of them clicked on it. In that case the click through rate would be 2%. The site you are considering advertising on will have the data you need and from there you can determine whether or not you want to continue advertising in that spot or with the web entity at all.

An article about digital media cannot be complete without talking about rich media. Rich media are the added opportunities web advertising offers. For instance, maybe you have a television spot or a radio ad that you would like to add to your web ad. Or it’s possible that you’d like to lure potential buyers in with a game they can play that offers a coupon or a higher percentage off merchandise. Each one of these opportunities will enrich the experience you are offering your target audience and in turn pique their interest in your product more than a static (stationary) ad.

If you are considering placing web advertising, there are three things you really need to do. First and foremost is to do your homework. Know what the pricing structure will be. No one likes surprises and they can be costly. Second, know how many impressions will be delivered. It’s important to know how many people are looking at the website you’re considering using. And third, understand the reporting. Be sure to find out when you will be receiving the analytics. You may need to ask for it.

Media Bites November 15 2010

2010-11-15T02:24:00.000-08:00

Love, Advertising Style

Michael Massey & Chrissie Van Wormer

The character Don Draper on Mad Men finally gives up on his futile attempt to hide and be someone he isn’t. In an unexpected twist, early on in the life of the series, it is revealed that Don Draper is really Dick Whitman, a name discarded when he took on the identity of a Korean War buddy who was killed in action.

In a brash move during a trip to Disneyland with his kids, Don (or is it Dick?) asks his secretary to marry him before he has even broken up with Faye, his current significant other. Once he finally mans up and tells Faye about his upcoming nuptials, she retorts, “I hope you let her know that you only like the beginning.” And ever since Ms. Blankenship keeled over at her desk, Megan has made herself indispensable to Sterling Cooper Draper Pryce. Yes, indispensable in ways you’ll love to imagine.

This season served up less of the psychotic ice princess ex-wife Betty Draper. Divorcing Don and marrying Henry may have been Betty’s way of finding happiness; but instead, she seems to paddle along a never ending stream of hatred for Don in a quest to find herself.

Peggy Olsen has gone from the meek, mousy secretary of Don Draper to the no holds barred, marijuana smoking, hard drinking copy writer who isn’t afraid to tell it like it is. In the episode, “Suitcase”, she and Don spend a long evening together drinking, eating, smoking, sharing intimate and as yet unknown details of their lives while working on a campaign for Samsonite. While Peggy is busy sleeping off the buzz on the office couch, Don conceives a campaign and shares the executions with Peggy when she wakes in the morning. His surprise and, can that be respect?, register on his face when she points at each one in turn and states, “This one won’t render in print.” “How can we shoot a TV spot with this copy?” “If we say this, don’t we really mean that?” His response? “Why do you have to shit all over this?” Peggy knows at that moment that the tables have turned. He knows Peggy has his back and Peggy knows she has Don’s respect.

This juicy, saucy, sexy series continues to seduce young and old alike to the ad business. Mad Men makes being ad men (and women) realize that what gets done at the office, stays at the office.

Media Bites - November 11 2010

2010-11-11T04:42:00.000-08:00

Trends in Mobile Marketing

Michael J Massey and Chrissie Van Wormer

Imagine a world where you don’t need to carry your cash, credit cards, debit cards or even your wallet. You stop in Starbucks to order a double soy latte with a shot of chocolate and a dollop of whipped cream, pull out your smartphone, point it at the counter reader, and the sweet treat is charged to your credit card. On your way down the street, you see a pair of shoes in the window that you’ve had your eye on and they’re on sale for 45% off. Just as you had hoped, they are a perfect fit. You tap your phone on the sale tag, run it over the counter reader and your bank account is debited. Another sweet deal made even sweeter by the ease of payment. This all sounds a little like Minority Report, but mobile is rapidly changing the way consumers will do business in the digital age.

Mobile is growing at an astonishing rate. Even though mobile advertising is still in an experimental phase at this point, revenues are predicted at over $150 billion for 2011. It is also predicted that there will be over 975 million mobile web users by 2012. According to a survey by CTIA, the international association for the wireless telecommunications industry, 285 million connections were recorded by December 2009. According to a report by ABI Research, the mobile commerce market will grow to $119 billion by 2015 and will represent eight percent of the total e-commerce market.

Mobile shopping grew from $396 million to over $1.2 billion 2009 in the United States alone. This number, although huge, is nothing when compared to the mobile shopping network in Japan which tops $10 billion and the European market is expected to outgrow the U.S. by the end of 2010.

Let’s explore the opportunities that mobile offers from two very unique perspectives. First, as a consumer, the world will literally be at your fingertips. You’ll have the ability to program your DVR from your phone when you realize today is Thursday and you don’t want to miss tonight’s episode of Mad Men. While taking the train to work, you pass by an RFID embedded street sign that sends a signal to your phone to download an app. Walk through the door of your local drugstore and RFID tags embedded in the signs at the entrance let you know there’s a big sale on cold medicine as well as it reminds you to get your flu shot. On your way home, you realize you’re hungry and at a loss of what to have for dinner. You click on a foodie app and get a coupon for your favorite Asian Restaurant which happens to be just around the corner. You pick up your fragrant meal and pay for it with your smartphone. The possibilities are endless.

Now imagine this from the perspective of an advertiser. As a group, they are salivating over the limitless possibilities. This is literally an untapped market. Think about the fact that the majority of consumers read mobile messages with four minutes of the time they are received. Add to that that all carriers can receive an SMS (short message service) message. And the big plus here is that advertising messages can only be received if the consumer has opted in. These advertisers have been offered the opportunity to reach their audience in a more personal and intimate sort of way. Beyond that, this is a quantifiable media that has measured results. Gone are the antiquated media metrics of reach and frequency.

Over the next few years, it is predicted that there will be an explosive leap in mobile usage. There will be an exponential increase in mobile advertising based on the following facts: 1) RFID chips will be embedded not only in out of home advertising such as store boards, but will be used with broadcast television as well. 2) There has been an astonishing rise in the number of mobile apps that are being developed every day. 3) The launch of new and improved advertising platforms like adneedle.com that are specifically engineered to blend mobile, digital, search and social all on one dashboard. It will become easier and easier to place ads and direct where they will be offered.

What started out as a simple way to make a call, send an email or text is quickly becoming your mobile entertainment, news and business source of information. Sooner than you think you will be able to do so much more than just make a call and send text messages. You’ll be able to check your stocks, program your DVR, download coupons, make a bank deposit and even book a trip. The world will literally be in the palm of your hand.

Media Bites November 8 2010

2010-11-08T12:27:00.000-08:00

What to Expect from a “Real” Advertising Career

The field of advertising has received quite a bit of notice through the years in television dramas like the current hit “Mad Men”. These fictitious characters spend long hours working with clients to develop ad campaigns and promote business and certainly experience their share of drama. It looks sexy, doesn’t it? In the real world it can certainly be all of that but it can also be a grind and many times brutal. The upside, though, is that there are plenty of career opportunities for the well-rounded, maybe even a little quirky individuals out there. You may feel advertising is a fit for you but you really like structure and a steady work flow and you’re wondering if there’s a place for you in this industry. Don’t worry. The corporate agency may be just the place for you. But if you prefer a constant challenge and you like to feel you’re playing an integral role in making things happen, the smaller boutique agency is probably a better fit for your personality. Either way, the career options are pretty much the same so we’ll start with career positions at the bigger agency.

Most large firms are set up by department or discipline. Those might include 1) Account Services, 2) Creative, 3) Business development 4) Media planners and buyers .

Let’s start by exploring the Account Services department. It is usually headed up a Director or Vice President who is ultimately responsible for the profitability of their portfolio of clients. They will monitor agency costs and vendor expenses, insure brand integrity and creative direction. Account Executives (sometimes called Account Managers) are responsible for a specific pool of clients. Their objective is to serve the same purpose for a smaller pool of clients. They act as a conduit between other departments to manage profitability and all aspects of a client’s campaign. Normally in a corporate agency they will work with a specific industry such as financial, medical or auto. The best candidates for this role would have a background in business or communications, be well organized and work well either independently or with a team.

The Creative team is headed up by a Creative Director. It is the primary responsibility of the director to oversee all design, production, copy development and campaign integration for clients. They will work with the Account Executives to make sure the clients’ needs are being met and the creative goals are on track. Generally working directly under the creative director is the Art Director who will transform the creative vision into reality with the assistance of a creative team. The team would be comprised of designers, artists, writers, production staff and more. Best candidates for these jobs would have a background in art, design, writing or production.

The Business Development team is the lifeblood of any company and the advertising business is no exception. Through networking, event sponsorships, sales calls, referrals and many other creative channels, this group finds advertisers looking for representation. During a fact finding meeting with the new prospect, they perform needs assessment. From information gathered and insight garnered through strategic questioning, they will return with a proposal for a scope of work. The proposal will include work to be performed, estimate of time to completion and the all-important cost. Best candidates for these jobs would have a degree in business, liberal arts or marketing. They need the ability to ask the right questions at the right time and also should have no fear of rejection.

Media Planners and Buyers integrate with account services, creative and brand planning. Usually there is a media director or VP of Media Services that oversees and manages the group. There will be a media planner whose primary role it is to take the allocated media budgets and determine how the funds will be spent. Planners are responsible for developing strategic campaigns by applying various media platforms such as interactive and traditional. As a media planner, you should have a keen understanding not only of the client’s goals but also of their competition. Media Buyers, on the other hand, are mainly responsible for negotiating media space or time. They should also be well versed in researching how and where media placements will yield the highest return on investment (ROI) for the client. It is the goal of the media buyer to find the most cost effective combination of mediums that will best enable the client to get the right message to the right people at the right time. These media buyers are kept sane by Media Assistants who are those detail oriented people responsible for the monumental task of gathering the details and keeping everything organized. Information they may be responsible for are such items as media kits, market analyses, rate cards and rating sheets to name a few. If you have a degree in business, communications or liberal arts and enjoy learning about outdoor, television, radio, mobile and more, this could be a great career for you.

So this is how a large regional or global firm might be structured. As we said earlier, if you enjoy structure and a steady work flow, this could be a good fit for you. But if you like not knowing what you’ll be doing any day, a small boutique agency might be the place for you. A boutique agency is generally much smaller and may focus on media planning and buying or creative services or brand planning or a combination of those services. With a boutique agency, you might find yourself in a new business development meeting in the morning and on the phone buying media right after lunch. The following morning you might be working against a deadline writing copy for a radio ad and by the afternoon you could be assisting in storyboarding a television spot. Every day will be different in this type of environment but the jobs to be completed are pretty much the same.

There are some great sites that cater specifically to anyone looking for a position in the advertising business.

http://www.mediapost.com Lists positions in their classified section.

http://adage.com/talentworks Detailed descriptions, positions and blogs

http://www.varietymediacareers.com/ Media and entertainment positions

http://www.mediajobmarket.com/jobs/index.jsp Marketing, advertising and media positions

This is one of the few industries where change is part of the landscape and having a business head and a creative heart is actually welcomed.

Michael J Massey michael@youradherethebook.com

Chrissie Van Wormer chrissie@youradherethebook.com

Media Bites-October 22 2010

2010-10-22T11:37:00.000-07:00

It looks like there is a new sheriff in town and its name is Google TV. What is Google TV? We’ve been getting a lot of questions about it so we’re going to try to boil it down for easy understanding.

Basically Google TV is local television and the worldwide web served up in one seamless experience.

What kind of programming can you expect to see? Over the last few months, Google has had its nose to the grindstone signing up content partners to serve up the best there is. What they’ve got so far is: Turner Broadcasting where you can catch your favorite episodes of Law and Order, SpongeBob Squarepants, Adult Swim, Conan and Family Guy. There is NBC Universal which is launching a new platform on Google TV called CNBC Real Time where you’ll be able to track you stocks and financial news. Authenticated HBO subscribers will be getting their fill of True Blood, Boardwalk Empire, Hung and more through HBOGo. (http://www.hbogo.com/) For the basketball nut in the household, there will be NBA Game Time where you’ll get scores and highlights in real time. For you movie fanatics, AmazonVOD has secured 75,000 titles to rent or own. And of course Netflix will offer limitless hours of movies and television series whenever you want them.

The great thing about it is that while you’re watching your chosen programming, you can have the internet opened in another window and watch Facebook updates change, make airline reservations, check out the stats for the baseball game and anything else that you’d normally doing on the web AFTER you’ve finished watching television.

So how do you hop on the band wagon and invite Google TV into your home? It’s easy. For those of you who are in the market for a new television, you can purchase a new Sony Internet Television(http://discover.sonystyle.com/internettv/#/home) which is Google enabled. Or if you’re happy with the HDTV set you already have, you can connect your cable or satellite box to Logitech Revue.(http://www.logitech.com/en-us/smartTV/revue) Cables are provided which will give you access to your wireless high speed internet or to your internet cable.

And what’s in this for the business owner? We think the opportunity is endless. Now while your target audience is watching TV, they can at the same time, check their Facebook, browse their favorite websites and all the while be followed by Google’s behavioral targeting.

Is Google TV a fad that will come and go? We don’t believe that is the case at all. It is the wave of the future. What will Google think of next? It’s our newest obsession.

To learn more about the world of media and advertising check out'Your Ad Here De-mystifying the Business of Media and Advertising' at http://www.youradherethebook.com.

Chrissie Van Wormer

Michael J Massey

Media Bites-September 27 2010

2010-09-27T08:56:00.000-07:00

If you’re a small or start-up company, you may not have advertised at all beyond the Yellow Pages. Your company is doing fine but it’s not growing the way you’d like. You want to do more, but you’re not sure how to measure your results. To you, marketing or advertising is like throwing your money up into the air on a windy day and hoping that it will come back to you. Up until now you may have relied completely on word of mouth and you’ve done pretty well but you’d like to do better. You’re unsure of what to do because you don’t know how to decide how much to spend or how to spend it. You’re not even sure you can afford to advertise. But in today’s competitive economy, the real question is, can you afford not to advertise

We’ll make this as simple as we can for you. The benchmark for budgeting is to plan on spending 1% to 5% of your gross sales on advertising and media. And here are 3 tips to help you with the process:

1) You'll have to spend money to make money. Most small businesses are launched on a shoestring with no advance planning. Now is the time to give that some real thought based on cash on hand, projected revenue stream and gut instinct.

2) Check out media websites. Most local TV, radio and print outlets will either provide a planning rate card or a contact page for more details.

3) Talk to peers in your network. Ask them about their spending patterns. Use sites like LinkedIN to ask broad based questions such as : 'What is the average cost of a billboard in St. Louis' ? 'What sort of impression delivery should I expect from the Post-Disptach.com website? What should I expect to pay for a transit ad in Des Moines? Although it won't be exact, these answers will give you something to work with.

To learn more about how to set up an advertising budget as well as many other tips and tricks, take a look at 'Your Ad Here De-mystifying the Business of Media and Advertising'

Visit http://youradherethebook.com and enter your email for a chance to win a brand new Kindle. No purchase necessary. Winner will be announced October 31 2010

Media Bites-September 23 2010

2010-09-23T11:43:00.000-07:00

So where do you go to get the tools and information you need to begin using the strength of radio? Start by checking out www.youradherethebook.com for a preview of Your Ad Here: De-Mystifying the Business of Media and Advertising. And since we know that’s it’s all about fattening up your bottom line, we’re offering a 15% discount when you enter the promo code SBN at checkout. Leave your email address and sign up for our free e-newsletter and you’re automatically entered to win a Kindle. Winner will be announced on October 31^st.

Media Bites-September 15 2010

2010-09-15T16:05:00.000-07:00

Go Big. Go Bold. Go Outdoor

According to statistics published by the Outdoor Advertising Association of America, outdoor advertising is not facing the declining viewing, listenership or circulation that other traditional media is struggling with. In a recent Outdoor Advertising Association of America article it was noted that the industry saw a 3.6% increase in Q2 2010translating into a $1.88 billion dollar effect. Outdoor advertising is big, it’s bold and it’s in your face. One of the greatest advantages of outdoor advertising is that, while other media circle around the audience trying to get their attention, the audience circles around the boards while running their daily errands, participating in a car pool or taking public transportation.

You can learn more about out of home as well as all other forms of media by clicking on http://youradherethebook.com/preview for a quick view of Your Ad Here: De-mystifying the Business of Media and Advertising. Enter promo code OUTDOOR at checkout and sign up for our e-mail newsletter and you’ll receive a 15% discount until September 30. Rather have an e-version and start learning how to maximize your ad dollars now? Your Ad Here is available for immediate download on Scribd.com.

Media Bites-September 10 2010

2010-09-10T09:04:00.000-07:00

Woof Woof Lick Lick

In the never ending world of interesting and quirky ways to promote a business, media giant Time Warner has gone to the dogs. Boomerang (http://www.boomerangtv.co.uk/), TW’s kids channel, wanted to come up with event that would highlight the pooch loving brand in London's posh Regent's Park. So did they decide to give away free dog food? Nope, that's been done. How about a free Pooper scooper? Believe it or not, that, too, has been done. They went to the dogs by creating the K99 doggy ice cream van which blasts out the Scooby Doo theme song while providing delectable icy treats for the love of the dog flavors like 'Dog Eat Hog World' (chicken and ham sorbet) and 'Canine Cookie Crunch' ( a specially baked biscuit reminiscent of cookies and cream).

http://www.youtube.com/watch?v=QUh49cpDvw0&feature=related

The event drew over 6,000 dogs with their human companions and all of the proceeds were donated to Berkshire Search and Rescue Dogs. Perfect fit for Foursquare (check in at the k99 van) and Tweet-up ( share a tea and 'biscuit' in Regent's Park with Fido). What a fun and frivolous way to enjoy a day out with your dog and 5,999 others. Check out 'Your Ad Here De-mystifying the Business of Media and Advertising on http://amazon.com and http://barnesandnoble.com for ways to get the right message in front of the right audience at the right time. Doggie ice cream not included.

Media Bites-September 7 2010

2010-09-07T02:26:00.000-07:00

Now for something you don't really hear about anymore: Imagine receiving a gift of free groceries and other goods. This is exactly what happened to a group of neighbors near Baton Rouge LA. Save-A Lot (http://save-a-lot.com/) supermarket which has reduced newspaper ads and circulars in that market. Instead they embraced a true grassroots community campaign. The supermarket, an affiliate of St. Louis based chain Supervalue, was searching for something to do that was unique and would set them apart in a sea of groceries stores and mega chains. According to a recent Ad Age article, with a limited media spend for 6 months of $1.9 million, they had to think creatively.
"We're always looking for new ways to break through," noted Mark Kotcher, director of brand marketing and design for Save-a Lot. "A lot of grocery advertising today is people saying 'Our prices are the lowest, our prices are the lowest.' Well, we believe in proof points and what better way than to take it right to [the customer's] front door?" Mr. Kotcher added, "I would imagine you'll see this promotion in other places."

The company, which currently has just over 1,000 stores, is looking toward a goal of doubling that number by 2015 and believes that strategies like this one will build brand recognition.

The challenge that Save-A Lot faced is not unlike what any small business faces on a daily basis-without the benefit of an advertising budget of $1.9 million to work with. The bottom line here is that with a little creativity, there are ways to communicate with your customers in interesting and engaging ways without breaking the bank.

A few options you might consider would be to Tweet out any new specials you have to encourage followers and build recognition. Write an article about your business and post it on Scribd.com or Docstoc.com. Generate some buzz by creating a series of two minute videos and upload them to multiple sites using tubemogul.com. The possibilities are endless. Read more about them in Your Ad Here De-mystyfying the Business of Media and Advertising available at http://www.youradherthebook.com, http://www.barnesandnoble.com or as an e-book at Sribd.com.

Media Bites-September 1 2010

2010-09-01T08:54:00.000-07:00

Radio. Its come a long way since the early part of the 20^th century when families sat in the

living room to listen to President Roosevelt’s fireside chats or to enjoy the latest adventures

of Amos and Andy. Radio was king until the 1950s when a little invention called television

came on the scene changing the world forever. Fast-forward 50 years and radio is still

around today. According to a March 2008 radioworld.com article, there are 13,977

licensed commercial radio stations in the US and over 151 Stations on Sirius satellite radio.

And spot radio continues their growth pattern with another positive quarter. According to the Radio Advertising Bureau, radio revenues are up 6% in Q2 2010 compared to Q2 in 2009. It was the second quarter of positive numbers, following a long period of negative growth. In the period from April-June 2010, local radio revenue was up 3%, to $3 billion, while national increased 17%, to $702 million.

That being said, one of the greatest strengths of radio is its ability to target locally. Wherever you live, radio is a part of your community. Beyond that, because local radio does not have a long lead-time from production of your ad to the airing, it’s sales and promotions groups work diligently to help you develop an event around your sale or promotion that fits with their station’s target audience.

To learn more about the power of Radio as well as the ins and outs of all other forms of media, check out our book: Your Ad Here De-Mystifying the Business of Media and Advertising. Available NOW at http://www.youradherethebook.com, http://www.amazon.com and http://www.barnesandnoble.com. Download an e-book version at Scribd.com.

Media Bites-August 26 2010

2010-08-26T02:40:00.000-07:00

I was just asked this week if I was considering purchasing and IPad. You see, I like to consider myself a 'first adopter'-someone that goes out and gets the latest and the greatest technology gadget to make my business and personal life faster and more productive. Apple came out with the Iphone-I was at the AT&T store signing up. Needed a new laptop-headed right to the Apple store and picked up my new titanium alloy MacBook. IPad is launched and I just cannot bring myself to spend the money on another device. It sure look sexy and fun to be able to zip through newsprint, buy books to read, watch movies ( and soon television shows as well) and at 1.5 pounds and thin its lightweight enough to carry anywhere. And with literally thousands of apps to download, I should be salivating over the prospect of owning one.( http://www.apple.com/ipad/) But its almost as if I want to love something and I just can't. Its not you IPad, its me. I'm happy with my Iphone and MacBook for now. But lets talk again in six months, maybe I'll feel differently then.

2010-08-18T14:13:00.000-07:00

Showing the LOVE for Your Ad Here + Media Man

'Michael is my go-to guy for media knowledge. His enthusiasm is infectious and knowledge of the industry is mind blowing. I have had the pleasure of knowing and working with Michael on a number of projects and highly recommend his services to anyone.' Melissa Ward, Internet Marketing and Social Media Exert, NewWard Development LLC.

'A true creative thinker..I had the pleasure of working with his group on interactive emerging media technologies when everyone else was still learning about the products. I have the highest regard for his approach and look forward to working with the Media Man in the future.' Sarah Thomas, Interactive Director WRGB TV

So in my free time when I'm not working media and advertising, I just finished a quick read by Massey & Van Wormer "Your Ad Here"...a MUST HAVE for any small business owner...its a fantastic, short, sweet How-To guide. LOVED IT!! Available on www.bn.com and www.amazon.com. Angela McFarland, small business owner, Publisher

"I am a seasoned marketer, well versed in most ad media. Your Ad Here gave me real insight into maximizing my ad budget. It totally explained on line media and even areas of broadcast I was unaware of. This book is a must for new advertisers and experienced professionals alike. I recommend it for anyone who advertises in any media. David Weinstein, Marketing Director

“I am a small business owner and realized I needed to start somewhere. After the first few pages, I was able to grasp the concept that even I needed to market my products and services. In just the few chapters that followed I had a better idea of who my target audience was and by which advertising means to pursue to get the biggest bang for my advertising dollar. Your Ad Here is now dog-eared and highlighted throughout, as I refer to it often. What is unique about this book is that is has become an invaluable reference. This book has helped me understand from start to finish how to promote my business.' Pattie Rackvica, Owner Dragonfly Beads, Founder and Director of a Non-Profit

Media Bites-August 18 2010

2010-08-18T03:41:00.000-07:00

Broadcast TV is not the playground for the young and hip anymore. According to a recent survey by Steve Sternberg for Baseline Inc, the average viewing age continues to grow. Starting with the Tiffany network (CBS) where the median viewer is now 55; ABC hovers at 51 and NBC is at 49.

Are there older viewers out there that spend money and respond to advertising messages-of course. In fact, the Census Bureau reports that the median age in the US is 38, up from 33 in 1990. However, who is more likely to purchase or adopt a new product-a 60yr old woman watching 'Dancing with The Stars' (BTW-that is the average age of that show) or a 26yr old guy watching '1000 Ways to Die'? I'm going to go with the 26yr old guy-unless I'm selling long term care insurance or an RV.

I guess this all might stem from some challenges I faced early on in my media career while working as an account executive at a rock radio station ( playlist included Alice in Chains, Soundgarden, Blind Mellon and Metallica) where the focus was 18-34 yr old males. I remember a fast food client that shall remain nameless could not see the value in using a station that had true fans and spoke directly to an audience that consumed their product on a regular basis.

If broadcast nets are going to survive in this competitive environment, then they should work on decreasing the average viewing age. As Sternberg points out: 'There's no law that says they can't get any younger.'

Media Bites-August 9 2010

2010-08-09T02:47:00.000-07:00

Green green all around (should you care?)

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing is composed of a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. What has become increasingly difficult in the last few years is defining the term and marketing products correctly.

Environmental Leader writes that the green market outperformed the economy as a whole, growing more than 6% in 2008, followed by flat growth in 2009. The report also finds that the market took a hit from tighter consumer budgets due to the recession and trading down from high-end green brands. The market grew about 41% from 2004 to 2009,

What does this mean to a small business that is considering tapping into this growing market?

Marketing products by focusing on their “green” benefits can be a sound business strategy but often the most obvious benefits aren’t the ones that motivate potential customers.

Ask yourself the following questions before you dive in and start your company’s green campaign:

—What are the benefits to my target market and how can I emphasize them?
—How will these translate to short term and long term cost savings for customers?
—How can your business promote green benefits in an organic non-threatening format?
—What other benefits can your customer gain from using your products?

—How will your audience evaluate your product or service’s green attributes against your competition?

—Do they media properties under consideration have a policy in place to reduce their carbon footprint?

—How will we measure return on investment?

“By carefully highlighting your products’ green benefits and tailoring your messages to focus on the benefits most relevant to the target market, it is possible to overcome objections to the increased up-front costs of, and resistance to, adoption of new and greener technologies”, writes Bob Lipp, president of Marcomm Group.

Promoting products based on their green advantages is becoming much easier as consumers and companies show their support for environmentally safe products. According to a recent survey from market research firm Mintel; over 35% of US consumers noted that they would pay more for ‘green friendly’ products.

Although research is beginning to surface that notes Americans are willing to pay more for ‘green products’, it’s certainly not a guarantee when consumers are scrutinizing every expense. However, with careful planning and marketing investment, your business could have an added revenue stream that will deliver in any economic environment.

(source: Wikipedia.org, mediaplannerbuyer.com)

Your Ad Here De-mystifying the Business of Media and Advertising

2010-08-04T08:28:00.001-07:00

Preview edition

Your Ad Here De-mystifying the Business of Media and Advertising

View more documents from mediaman64.

July 2010 White Paper

2010-08-04T08:26:00.001-07:00

Check out this SlideShare Presentation:

Where are all the catholics

View more documents from mediaman64.

Media Bites July 21 2010

2010-07-21T14:47:00.000-07:00

Liberteks has been running the very successful Small Business Expo and Career Fair at the College of Nanoscience and Engineering for the past five years. Seminars to include 'Touting Your Smallness Online' and 'How To Self Publish Your Great American Novel'

Attendance is free. Click here to register http://smalbany.eventbrite.com/

I'll be there as a guest blogger tweeting, foursquaring, facebooking, cinchcasting and maybe even doing a special edition of Your Ad Here for blog talk radio.

Media Bites July 15 2010

2010-07-15T13:53:00.000-07:00

A recent ruling on TV decency occurred this week. The US appeals court has struck down an FCC policy that banned the broadcasting of profanity. A BBC news article goes on to say that the original ruling banning 'patently offensive' references to sex, sexual organs and excretion with no real definition of what is truly offensive generated far too much fear among American broadcasters. Now its OK to swear and use the actual words for sexual organs and bodily functions.

All of this is really the byproduct of the society we live in and the race for ratings and revenue. The more shocking or scary, the more viewers tune in; more viewers= higher ratings and in turn the chance to charge higher rates for ad placement. Don't get me wrong, its a business and business needs to make a profit-just not sure we need to sink quite this low to do it.

Here's something else to keep in mind: broadcast television is for entertainment and information and must be closely monitored at all times when you have kids ( I speak from experience). It is not the responsibility of the media properties to be educators and be held accountable for what is airing because there is not enough diligence in the household to prevent certain eyes and ears from absorbing questionable content. Should they do some self regulating? You bet-but they never will, so it is up to the individual or family to decide what is and is not appropriate. There is a great tool on the set-its called the power switch.

Media Bites-July 7 2010

2010-07-07T03:10:00.000-07:00

If I believe everything I see and hear, then broadcast television continues to grow even in this competitive environment.

PricewaterhouseCoopers notes that ad spending on TV in the US will grow to $80.3 billion in 2014 from $62.1 billion in 2009 and a recent Magna Global research paper points out that TV's share of media dollars continues to expand to 36.8% in 2015. Emerging technologies will also have an impact on viewing as the introduction of HD sets that deliver better quality picture and sound actually encourage more consumers to watch more TV.

The problem is technology and choice. (1)Hulu recently launched HuluPlus for $9.99 month and will make programming available on the IPhone, IPad and soon enough on the Playstation3 and Xbox game consoles.

(2) Netflix just signed a deal with Relativity Media allowing them to stream up to 14 movies per year to their 13 million subscribers.

(3) Viewers skip ads through DVRs and other devices. In fact, Comcast just launched multi room DVR technology in select markets.

(4) Premium nets HBO, Showtime and Starz continue to develop original programming ( 'Spartacus', 'Tudor', 'True Blood' 'Hung' 'Pillars of the Earth')

Its still fragmented viewing and as yet no one has developed a technology that has one access point, one password, one bill so that I can choose when, where and how I watch TV.

Media Bites-June 25 2010

2010-06-25T14:39:00.000-07:00

For all of you Media Man fans that poke fun at all the gym and Starbucks check ins, here's a little update on location based marketing ( or as a friend of mine lovingly calls it: pleaserobmyhouse.com)

Startups and other less than visible brands are moving from useless games that take up space to a practical app that is actually a lot of fun.

As an example, take the newest geotargeted app on the scene-http://www.goby.com/. Say you want to look for hiking trails in Appalachia on a specific date. Your search will deliver a list of places to visit and a map of where they are. But it doesn't stop there. Click on a pin to a new location (the Adirondack Park) it will magically give you the same search results, different location. Looking for a the hottest wings in Memphis? Search and discover the price and location, move the pin to Austin and bingo-same search, different city.

Tasti D-Lite recently launched TastiRewards (http://www.tastidlite.com/). Mashable explains that customers can use their Treat Cards to gather points for purchases and those that opt in to social media bonuses are atuomatically entered to additional points.

And lets not forget my personal favorite Foursquare. I checked in at a NYC hotel for a conference and immediatley received a text that noted ( and I'm paraphrasing) 'Luann from the Real Housewives of NYC says that three blocks from here is the best Asian restaurant on the Upper East Side' Now, most people would find that annoying and obtrusive. However, I thought it was the coolest thing since sliced bread.

Get on the grid and give one of these a try.

Media Bites-June 14 2010

2010-06-13T04:19:00.000-07:00

$50 million for BP television advertising while the economy in the Southeast is stagnating due in part to the oil spill? While I'm in support of advertising, marketing and press to raise awareness of this disaster, does it really make sense to spend it on TV ads?

Results from a recent Ace Metrix study:

41% of those surveyed think BP is doing all it can

71% think BP is entirely responsible for the spill

40% of respondents feel the government response was slow and inadequate.

Media Bites June 2 2010

2010-06-02T09:04:00.001-07:00

The discussion on my radio show today was about reality TV and the blurred lines between being a clinician and being an entertainer. Think Dr Drew Pinsky, Dr Laura, Dr Ruth, Dr Phil ( all first names, isn't that interesting). We all know that at one point they all had thriving practices that were truly helping people. As Benita pointed out today; what was the tipping point? What made them go from an appointment book full of addicted and abused patients to TV/radio personalities and does that jeopardize their credibility?

Media Bites-May 21 2010

2010-05-21T03:29:00.000-07:00

Checking in at Starbucks, the gym, office max, train stations, a tapas bar in Buenos Aires-what is all this about. It's free and fun foursquare my friends, and here's a primer on what it is and how it works:

Foursquare is a hybrid of friend finder, social media application and a city guide. It allows you to check in anywhere in the world, give comments about what you're doing and give tips about your location ( 'be sure to try the crab legs', 'this place has the worst bathrooms', )

Win points and badges by checking in at new and interesting places-you can even become the Mayor by having the most checkins at one of your locations. Download the app to your IPhone, Blackberry and Android.

Link it to your Twitter and Facebook streams and now your family, friends and enemies will know where you are every minute of the day.

http://foursquare.com/

Media Bites-May 15 2010

2010-05-15T03:39:00.000-07:00

Remember when Saturday afternoon cartoons were all about 'Tom & Jerry', 'Tennessee Tuxedo' & 'The Smurfs?' Starting in the fall of 2010, the joint partnership between Hasbro and Discovery (The Hub) will be cracking open the vault to relaunch some of the best 1980's animation.

According to CEO Margaret Loesch "We think if we come in and really focus on the 6- to 12-year-old demo as our prime target, it's a relatively underserved audience where there's a lot of opportunity to do a lot more. Cartoon Network and Nickelodeon are doing a great job now, but the audience is starting to age up"

Media Bites-May 7 2010

2010-05-07T03:18:00.000-07:00

I was convinced that there was almost no creativity left in radio-until stumbling upon this gem that's running in Amsterdam:

http://www.youtube.com/watch?v=qdCVHNkMqfo

Hear an ad on the air, hold your land line phone up to it, get connected to the advertiser.

While I find the technology innovative and interesting, wouldn't it make more sense to be able to hold your smart phone up, have it navigate to the web site and make a reservation-then send you an app download? Now if it can do that, when can I get started using it?

Media Bites May 4 2010

2010-05-04T03:44:00.000-07:00

TV Everywhere & Anywhere continues:

In the quest to get your entertainment ( not news, my print friends) where ever and whenever you want it, DISH Network will open up a beta web portal this summer to offer premium content. According to Multichannel News, Comcast is the only distributor to offer the service through Fancast Xfinity Video (http://www.comcast.net/on-demand-online/)-viewers can watch their favorite shows from HBO, Starz, TNT, TBS, A&E, History, CBS and AMC.

Time Warner Cable, Verizon FIOS and DirectTV are all at various launch stages. Additionally, HBO (owned by Time Warner) recently introduced HBOgo and MobiTV (http://www.mobitv.com/) has been in the game for a while now. Yup, I've already downloaded both HBO and MobiTV apps to my IPhone.

However, here's the frustrating part: Lets say I want to catch the latest episode of 'True Blood' on my Macbook. Whoops, can't do that. My cable provider is Time Warner and they haven't rolled out that product yet. OK, no worries. I'll go to HBOgo and catch it there. Blocked there as well as they have a limited number of distributors signed up and their parent company isn't one of them.

I see TONS of opportunity for media business start ups to get every distribution company, networks, programmers, marketers and tech pros on the same page so the consumer can benefit. I'll say it again with gusto: one access point, one fee, multiple devices. Hey, maybe my business partner and I could develop something........

Media Bites-April 23 2010

2010-04-24T03:35:00.000-07:00

According to a recent mediabuyerplanner.com article, Magna states newspaper advertising will continue to decline an additional 11% through the end of this year. Just when I thought there was no hope left for print advertising, along comes Mediabids.com; a newspaper and magazine auction marketplace. This portal allows buyers and advertisers to search for the publication they need, with the size the require and pay for it easily and efficiently. No need to call up a newspaper, find the right account executive, play phone and email tag, not have the right sizes listed, have to set up a billing address and send an insertion order. All of those barriers are removed. Additionally mediabids.com offers a pay per performance function similar to most digital properties- the publisher ONLY gets paid when there has been recorded activity.

Media Bites-April 15 2010

2010-04-15T03:21:00.000-07:00

Broadcast companies are finally learning to work together to develop mobile TV technologies that will benefit consumers. A consortium 0f 173 stations representing over 150 million people will work to distribute news, weather and entertainment via mobile devices using freed up unused spectrum space, rather than the internet.

We still come back to the same questions: Will consumers be willing to pay a fee to access content on handheld devices? How will ratings delivery be tracked as it would now be considered out of home viewing? Will the quality and speed of the downloaded content be worth watching?

It still feels very disjointed and segregated. Wouldn't it make more sense to have a one stop shop where consumers can pay ONE monthly fee from ONE website and access programming anywhere, anytime?

Media Bites-April 12 2010

2010-04-11T03:17:00.000-07:00

I guess that using your kids generates much more revenue than nursing these days. Just read that Kate Gosselin will now star in not one, but two new shows on TLC: 'Kate Plus 8 Specials' to focus on her life as a single mother and 'Twist of Kate', where she will respond to comments and letters of inspiration written by other women. Really? Is this what unscripted TV programming has now come to? Next on the list is a movie deal with Lifetime where Kate will play herself, the kids will play themselves and John Cho will play her ex-husband Jon.

Of course none of us really knows what's going on her head or behind the scenes; as she continues to make the argument that she is doing what's best for the kids and needs to provide for them. Who wants to take bets that most of the kids will need some kind of therapy or Hollywood de-tox to move on with their lives.

Media Bites-April 5 2010

2010-04-05T04:09:00.000-07:00

TV Pilot Update:

Tiffany (CBS) Network profiles:

Cops. FBI, medical dramas and and a 70's re-dux

ATF
Sony Pictures TV/CBS Studios
Michael Dinner (w, d, ep), Sarah Timberman (ep), Carl Beverly (ep)
An ATF agent hunts down criminals while trying to balance life as a father to his teenage daughter.
Dylan Walsh

Chaos
20th Century Fox TV
Tom Spezialy (w, ep), Brett Ratner (d, ep), Martha Haight (ep)
Rogue CIA operatives combat bureaucratic gridlock, rampant incompetence and political infighting.
Freddy Rodriguez, Eric Close, James Murray, Tim Blake Nelson, Carmen Ejogo

Criminal Minds spinoff (planted spinoff)
ABC Studios/CBS Studios
Chris Mundy (w, ep), Mark Gordon (w, ep), Ed Bernero (exec consultant), Deborah Spera (ep), Richard Shepard (d)
Revolves around profilers who work outside the FBI bureaucracy.
Forest Whitaker, Matt Ryan,
Beau Garrett, Michael Kelly

Defenders
CBS Television Studios
Niels Mueller (w, ep), Kevin Kennedy (w, ep), Carol Mendelsohn (ep), Joe Gantz (ep), Harry Gantz (ep), Davis Guggenheim (d)
Two fiery Las Vegas defense attorneys go to the mat for their clients.
>Jim Belushi, Tanya Fischer, Jurnee Smollett

Hawaii Five-o
CBS Television Studios
Roberto Orci (w, ep), Alex Kurtzman (w, ep), Peter Lenkov (w, ep), Len Wisman (d, ep)
Updated take on the original series revolving around an elite branch of the Hawaii State Police.
Alex O'Loughlin, Daniel Dae Kim , Grace Park, Taryn Manning

I Witness (rollover from last year)
CBS Television Studios
Trey Calloway (w, ep), Pam Veasey (w, ep)
A detective/professor uses her psycho-physiological skills to solve crimes.

The Odds
Warner Bros. TV/Silver Pictures
Jeff Wadlow (w, ep), Joel Silver (ep), Ian Biederman (ep), Ken Fink (d)
Buddy-cop show set in Las Vegas.
Sullivan Stapleton, Donald Faison, Jacob Vargas, Kelly Hu, Emily Swallow

The Quinn-Tuplets (presentation)
CBS Television Studios
Mike Kelley (w, ep), Giyora Yahalom (ep), Oren Jakobi (ep), Yona Wiesenthal (ep), Eilon Ratzkovsky (ep), Arik Kneller (co-ep), Chris Kelley (w, p), Mimi Leder (d)
Follows the personal and professional lives of the Quinn quintuplets -- five adults whose lives were documented and broadcast since birth.
Amber Tamblyn, Kenneth Mitchell, Sam Witwer, David Giuntoli, Juliette Goglia

Media Bites-March 22 2010

2010-03-22T03:58:00.000-07:00

Pilots at the peacock net bring back high profile exec producers, directors and actors. Check out the latest and greatest:

Chase
Warner Bros. TV/Jerry Bruckheimer TV
Jennifer Johnson (w, ep), Jerry Bruckheimer (ep), Jonathan Littman (ep), David Nutter (d)
A thriller about a team of U.S. marshals hunting most-wanted criminals.
Kelli Giddish, Cole Hauser, Jesse Metcalfe, Amaury Nolasco, Rose Rollins

The Event
Nick Wauters (w), Steve Stark (ep), Jeff Reiner (d)
A thriller about a regular man fighting his way through a mysterious conspiracy.
Jason Ritter, Blair Underwood, Sara Roemer, Scott Peterson, Zjelko Ivanek, Ian Anthony Dale, Taylor Cole, Wes Ramsey

*Yup, stars John Ritter's son Jason

Kindreds
Warner Bros. TV/David E. Kelley Prods.
David E. Kelley (w, ep), Bill D'Elia (d)
Follows a curmudgeonly former patent lawyer and his group of misfit associates.
Ben Chaplin, Aml Ameen

*Reminds me a bit of 'House', but with lawyers

Rex Is Not Your Lawyer
Andrew Leeds (w), David Lampson (w), Barry Schindel (ep), Gail Berman (ep), Lloyd Braun (ep), David Semel (ep, d)
A brilliant attorney begins coaching people who represent themselves.
David Tennant, Jerry O'Connell, Abigail Spencer, Jeffrey Tambor, Jane Curtin, Cleo King, Lindsay Kraft

Rockford Files
UMS/Carousel
David Shore (w, ep), Steve Carell (ep)
An updated version of the 1970s NBC series about Jim Rockford, a roguish private eye.
Dermot Mulroney

Undercovers
Warner Bros. TV/Bad Robot
J.J. Abrams (w, d, ep), Josh Reims (w, ep), Bryan Burk (ep)
After retirement, a husband and wife are reactivated as CIA agents.
Boris Kodjoe, Gugu Mbatha-Raw, Carter MacIntyre, Gerald McRaney, Jessica Parker Kennedy, Ben Schwartz

And for a bit of useless cocktail party information, there are 4 projects starring famous offspring:

"The Event": Jason Ritter

"Happy Endings": Damon Wayans, Jr.

"Hawaii-Five O": Scott Caan

"The Good Guys": Colin Hanks

Media Bites-March 11 2010

2010-03-11T03:03:00.000-08:00

Pilots in the pipeline
Now is the time when all the broadcast and cable nets share their new programming plans-feuding housewives, witches and Kirstie Alley. So I thought I's get the ball rolling with a few choice shows that are on the docket for pick up or pass. Maybe I'll even start a contest or a poll to pick the winners and losers. Let's start with ABC:

Boston Finest
ABC Studios
Richard Hatem (w), Bert Salke (ep), Chris Brancato (ep), Gary Fleder (d, ep)
A female detective teams with a disgraced ex-cop to solve crimes and untangle the conspiracy that sent him underground.
Katee Sackhoff, Richard T. Jones, Will Yun Lee.

*Katee Sackhoff gave a great performance as a tortured pilot on SyFy's original series 'Battlestar Gallactica'

Cutthroat
20th Century Fox Television
Michele Fazekas (w, ep), Tara Butters (w, ep), Bronwen Hughes (d)
A dramedy about an ambitious Beverly HIlls single mother who runs an international drug cartel.
Roselyn Sanchez, Jon Seda, Peggy Lipton, Escher Holloway

*Doesn't this sound a little bit like the Showtime original 'Weeds'?

Generation Y
ABC Studios
Noah Hawley (w, ep), Warren Littlefield (ep), Henrik Bastin (ep), Peter Magnasson (ep), Martin Piersson (ep), Craig Gillespie (d)
A doc-style scripted dramedy that follows a disparate group of former high school classmates.
Michael Stahl David, Keir O'Donnell, Kelli Gamer, Daniella Alonso, Julian Morris, Mechad Brooks, Jamie King, Anne Son

*I've seen this already-isn't it called 'Degrassi' on Teen Nick.

Freshmen
20th Century Fox Television
Greg Malins (w, ep), Arianna Huffington (ep), Pamela Fryman (d), Roy Sekoff (ep)
An ensemble about three first-year members of Congress who live together in a Washington row house.
Sarah Chalke, Tommy Dewey, Taran Killam, Suzy Nakamura, Ben Lawson, Taran Killam

*Is this what happens when 'The Real World: DC' grows up??

Funny in Farsi
ABC Studios
Nastaran Dibai (w, ep), Jeffrey B. Hodes (w, ep), Barry Sonnenfeld (d, ep)
About an Iranian immigrant family in 1970s Newport Beach, Calif.
Maz Jobrani, Hrach Titizian, Marjan Neshat, Kendra Jain,
David Gore, Sarah Shahi

*'That 70's Show' moves to the Middle East

Stay tuned for more updates from the Media Man.

Media Bites-March 8 2010

2010-03-07T03:38:00.000-08:00

Your Ad Here-demystifying the Business of Media and Advertising will be available for purchase in mid April. In the meantime, here's a little bit of what to expect inside:

Media and advertising is everywhere. It’s a huge part of our culture. Turn on your computer screen and it is likely there will be a figure gyrating across your screen trying to sell you an online college degree or low rate auto loan. Open the newspaper and even within the columns of news you’ll see ads for everything from divorce lawyers to dance studios to funeral homes. Pull out of your driveway and onto the highway and more than likely you’ll notice billboards promoting the latest craft festival or maybe the latest cell phone technology. Flick on your radio and you may hear an ad for your local dry cleaner that reminds you that you left your laundry hanging over the kitchen chair. Settle in for an evening at home in front of the television and once again, you’ll be offered the opportunity to purchase everything from fast food to a shiny new car to some microwave popcorn. Check your messages on your phone and there may be a text message for the latest sale of Crazy Boy Jeans. It’s everywhere. So how do you get your message heard in all the noise?

The media and advertising business is a mystery to most people. Even account reps from one media to the next may not fully understand how the other works. Broadcast and outdoor are two very different animals with a different set of parameters and calculations. Media buyers work in an environment of long mathematical calculations and believe us when we tell you; they put a lot of trust in their gut. So how are you supposed to know where to start when many professionals are quite often in the dark?

February 24 2010-Media Bites

2010-02-24T02:44:00.000-08:00

Will consumers begin to accept more advertising in the digital video realm? Nielsen hopes so. Starting in the fall of 2010, the research company will begin sharing data with subscribers that include commercial viewing; whether on line or on air.

Viewers tend to gravitate to sites like Hulu.com and Fancast.com that have limited commercial interruption. What I think is more palatable there is that you can decide how you want the advertising delivered while viewing. Additionally, these services will actually give you 'your show will return in 30 seconds' message. In order for the Nielsen research model to work, the same commercial load must air in both places. Can you imagine trying to watch the most recent episode of 'Flash Forward' and having to sit through an endless array of auto ads and wireless services messages? Why not just TiVo or DVR the show and push through all of the advertising?

Now instead of the consumer controlling the content and consumption, the media will control both-again.

I'm already paying cable fees to watch on air. Not really interested in paying again to see the same show with the same commercial load. Let me pay one monthly price and watch on my laptop while sitting in an airport, on my clear and crisp Apple LED cinema monitor, in my house on the TV or on my Iphone-here's my credit card. I want to control the when, where and how I am entertained or informed and for that, I'm willing to pay.

Media Bites-Feb 10 2010

2010-02-10T02:33:00.000-08:00

FOX wants Howard Stern to replace Simon Cowell on 'American Idol'

Straight from the shock jock's mouth: 'There's not a better job on the planet than judging that f*****g karaoke contest'. Is FOX just about ready to jump the shark by even considering putting Stern on the judges panel? I could see a few guest apperances to shake things up a bit-even Victoria Beckham was on during auditions (not only giving advice as a member of the Spice Girls, but counseling contestants on their fashion sense as well).

How about using this as a platform for Conan O'Brien? Rumor has it, and Rupert Murdoch has already said the net is very interested in having him. Couldn't you see him on the panel with his nasty sidekick puppet canine Triumph trading jabs with the contestants, Randy and Kara-now that I would tune in for.

Howard Stern on 'Idol' will certainly bring fans over from his Sirius gig and FOX may even see a ratings bump. However, in my humble opinion, that won't last and ratings will slide off the chart.

Media Bites-Feb 9 2010

2010-02-09T03:26:00.000-08:00

If you've ever had the chance to watch 'It's Always Sunny in Philadelphia' then you've got a real taste for the composition of FX. What I find so encouraging is that they know exactly who their audience is and how to program to them-the widely sought after 18-49 adult viewer ( and I would argue this net skews more male than others, with the exception of Spike TV) They have six out of eleven series returning including 'Nip/Tuck, 'Rescue Me', 'Damages' 'Its Always Sunny in Philadelphia' , 'The League' and 'Sons of Anarchy'

New series on the schedule include the animated show 'Archer', 'Justified', 'Lights Out', 'Louis' +' Terriers'. Additionally, they have acquired the rights to air blockbuster movies including the recently released 'Avatar', the 'Twilight' franchise.

What does all of this mean to consumers and advertisers? According to Kagan research, ad revenues are up to an estimated $373 million and the network continues to promote and grow its viewer base. If you are an advertiser looking to reach young adults that enjoy gritty, edgy programming-get your message on FX. If you're channel surfing and looking for an alternative to vanilla ho hum shows or worse yet, more reality-check out FX.

http://www.fxnetworks.com/

Media Bites-Jan 29 2010

2010-01-29T03:07:00.000-08:00

IPad to change the economics of consumer attitudes in the new media age.

There are issues and obstacles right out of the gate even as Steve Jobs is bringing the much anticipated device to market.

1. Content will be subject to ITunes and Apple's pricing.

2. Media companies are searching for direct access to new customers to generate revenue. IPad doesn't do that.

3. Jobs neglected to note that Hulu.com will not be available for download because it doesn't support flash.

4. According to comScore November statistics, 30 billion videos were downloaded for the first time. Many publishers are concerned that their most relevant content will never be seen.

6. Broadcasters have little or no interest in participating or delivering their content on the device. This gives them almost no control over viewing and pricing.

7. Magazine and newspaper companies were the first to hitch their wagons to the IPad-this could truly be the life raft they are searching for. However, user information will not be made available to the publishers for marketing purposes.

8. At $499.00 the value is there for an early adopter or Apple fan-but for the average consumer, that price point is a little steep.

9. Kindle has already had a much longer lead time to market and at $259, the pricing is much more palatable.

http://www.apple.com/ipad/

Media Bites-January 21 2010

2010-01-20T03:14:00.000-08:00

Cable and premium TV continue to deliver more entertaining fare

I was just talking to a friend of mine in broadcast media sales today about 'American Idol' and how it just delivered a 10.4 rating with 18-49 yr old adults. His response : 'I can't believe I'm going to say this, but, is that it?' And right after that I got a feed about the Wednesday edition of 'Idol' and noticed that the new show, 'Human Target' a James Bond savior for the small screen, lost over 50% of the lead -in audience. The conversation then turned to the heavy promoting on Showtime of season 4 of 'The Tudors' and an older HBO movie called Night Shift ( we had also been talking about Conan O'Brien)

So where is all of this going? Ratings are important in broadcast and its that measurement that makes or breaks a show. But I challenge you to name 5 or more watercooler broadcast TV shows for the 2009-2010 season. Come on, give it a try. Do a mobile or text call out to your friends and family. Difficult isn't it?

How about cable or premium TV. And you don't even have to like the shows - these are just random buzzworthy shows:

The Tudors

Hung

True Blood

Nurse Jackie

Dexter

Californication

Weeds

Spartacus: Blood and Sand

Party Down

Crash

Entourage

Jersey Shore

Big Love

Curb Your Enthusiasm

Boardwalk Empire

Dirty Jobs

Damages

Nip/Tuck

The point here is there's a lot of moaning and groaning about no creativity, bad writing and the inability to truly engage an audience in a show long enough to keep it on the air. All the shows I just listed probably cost much less to make than their broadcast brethren, know how to keep an audience engaged and make money for their networks and production companies.

Broadcast isn't dead by any means, it just needs a jump start and a transfusion to give it some new life.

Media Bites-January 14 2010

2010-01-14T03:06:00.000-08:00

Conan O'Brien and the NBC late night debacle

Lets start with the public letter written by Conan O'Brien:

People of Earth:

In the last few days, I've been getting a lot of sympathy calls, and I want to start by making it clear that no one should waste a second feeling sorry for me. For 17 years, I've been getting paid to do what I love most and, in a world with real problems, I've been absurdly lucky. That said, I've been suddenly put in a very public predicament and my bosses are demanding an immediate decision.

Six years ago, I signed a contract with NBC to take over The Tonight Show in June of 2009. Like a lot of us, I grew up watching Johnny Carson every night and the chance to one day sit in that chair has meant everything to me. I worked long and hard to get that opportunity, passed up far more lucrative offers, and since 2004 I have spent literally hundreds of hours thinking of ways to extend the franchise long into the future. It was my mistaken belief that, like my predecessor, I would have the benefit of some time and, just as important, some degree of ratings support from the prime-time schedule. Building a lasting audience at 11:30 is impossible without both.

But sadly, we were never given that chance. After only seven months, with my Tonight Show in its infancy, NBC has decided to react to their terrible difficulties in prime-time by making a change in their long-established late night schedule.

Last Thursday, NBC executives told me they intended to move the Tonight Show to 12:05 to accommodate the Jay Leno Show at 11:35. For 60 years the Tonight Show has aired immediately following the late local news. I sincerely believe that delaying the Tonight Show into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting. The Tonight Show at 12:05 simply isn't the Tonight Show. Also, if I accept this move I will be knocking the Late Night show, which I inherited from David Letterman and passed on to Jimmy Fallon, out of its long-held time slot. That would hurt the other NBC franchise that I love, and it would be unfair to Jimmy.

So it has come to this: I cannot express in words how much I enjoy hosting this program and what an enormous personal disappointment it is for me to consider losing it. My staff and I have worked unbelievably hard and we are very proud of our contribution to the legacy of The Tonight Show. But I cannot participate in what I honestly believe is its destruction. Some people will make the argument that with DVRs and the Internet a time slot doesn't matter. But with the Tonight Show, I believe nothing could matter more.

There has been speculation about my going to another network but, to set the record straight, I currently have no other offer and honestly have no idea what happens next. My hope is that NBC and I can resolve this quickly so that my staff, crew, and I can do a show we can be proud of, for a company that values our work.

Have a great day and, for the record, I am truly sorry about my hair; it's always been that way.

Yours,

Conan

NBC is making a monumental mistake by putting Jay Leno back to 11:30 for several reasons:

1. Although none of us are aware of the contract agreements, Leno retired and left 'The Tonight Show' so that a fresh host and new opportunities could enhance the franchise.

2. Ratings delivery for the 10PM hour for 'Leno' have been lukewarm at best.

3. As Conan states, pushing 'The Tonight Show' back to 12:05AM will also affect the livelihood of Jimmy Fallon and all of the staff and crew on that show.

4. Moving shows on a schedule and changing hosts never,ever works.

5. If 'Leno' didn't really work at 10PM, are viewers really going to follow him BACK to 'The Tonight Show' after we all know that Conan was booted out?

NBC brass needs to think long and hard about fixing what's wrong with the network before they start dumping. Or maybe Comcast will start doing it for them.

Media Bites-Jan 11 2010

2010-01-11T07:36:00.000-08:00

Media Bites-January 6 2010

2010-01-06T06:48:00.000-08:00

I thought it would be fitting to offer some predictions and observations for the TV and entertainment business since its the start of a new year, mid season shows will launch and the Consumer Electronics Show starts in Las Vegas on Thursday. (and I'm here in the 20 degree weather-where is the justice!) so in no particular order here we go:

1. This will be the last season of 'American Idol'. With salaries getting a bit out of hand, Paula Abdul gone, Ellen DeGeneres as a judge and rumors flying about Simon Cowell's exit, ratings slipping year to year, it might be time to pack it in before they 'jump the shark'.

2. TV Everywhere will be launched despite the rantings of consumer advocacy groups. This product will make the buy once, play anywhere model much more viable. If I'm already paying for premium channels like HBO, Starz, Cinemax and Showtime, why should I be chained to my TV set to watch them? TV Everywhere affords the ability to view from a laptop, smart phone or other mobile device. Who knows, maybe someday there will be kiosks at the doctor's office to enter your code and watch while you wait. Certainly better than reading the same Ladies Home Journal from 2005.

3. Consumers will become much more savvy and diligent about their cable TV delivery. The recent FOX/Time Warner Cable retransmission issue left some customers shaking their heads and asking why is there an issue over $.30 difference per subscriber/per month. One viewer in California said: 'I would have dropped cable had the deal not been reached, gone somewhere else, paid whatever I had to to get what I needed'

FOX wanted $1.oo per, = roughly $5.1 million annually.TWC wanted $.70=$3.6 million annually ( In the Albany media market) Thats a $1.5 million difference in retransmission fees alone. See why FOX was fighting the battle.

4. The joint venture (as NBC is calling it) between NBCU and Comcast will bring the wrath of regulators and most likely advocacy groups who will shout monopoly. Comcast will be forced to sell of some of the NBC network stations in order to appease Washington.

5. Disney is working on a product that they will quickly bring to market that would let consumers buy a film or TV show, pay for it once and make it portable enough to watch anywhere and on whatever device they chose. Bob Chapek, President of distribution for Walt Disney Studios shares his opinion: 'Every device now is internet connected..I see it as plasma that flows from one to another. Any device that is not connected is at risk of being obsolete.'

6. Local TV news properties will continue along the same old path and watch ratings slide. Its not appointment news anymore when it is available on line 24/7. Why not make my favorite story accessible as a podcast or screencast that I can take with me and share??

7. Comedies will continue to have a rebirth. 'Two and a Half Men.',' How I Met Your Mother.' 'The Big Bang Theory', 'Cougar Town', 'Modern Family'. Well written, enjoyable to watch fare will continue to gain audiences.

8. Dare I say the beginning of the end for reality TV? Although, with the addition of 'Jersey Shore', 'Real World, D.C.', 'Tough Love', 'Frank's House', 'Big Family' and now I just read in Hollywood Reporter that Kate Gosselin is in talks for a dating show maybe the wheels aren't going to come off the bus-but we can hope right?? (see above-well scripted comedies will prevail)

9. Companies like Zillion TV and Epix will be able to fully launch and give consumers top tier movies to watch on laptops through HDTV and smart phones.

10. And last but not least, the jury is still out on 'Leno' on NBC. Seems like the show has been preforming in the 2-3 rating for A18-49. No great shakes and NBC declined to renew 'Southland', which would have given them an opportunity to build a strong night, since the peacock net doesn't have anything they can hang their hat on, aside from the aging 'Heroes'

What are your predictions for 2010? Will you watch more or less TV? Are you an 'Idol' fan or could care less? The Media Man would love to hear any and all opinions.

Media Bites-December 19

2009-12-19T04:13:00.000-08:00

Pop Culture and Religion

After my recent interview with Rev Dr. Tim Coombs on Blog Talk Radio (http://www.blogtalkradio.com/michael-massey) I continued to ponder on some of the issues we touched on-

1. Why have we as a society decided it is more appropriate to use the phrase 'Happy Holidays'? As Tim pointed out and I have to agree, that really means nothing to me. Especially here in the northeast as it appears that we are asking people to celebrate Winter.

2. I have wished my Jewish friends 'Happy Hanukkah' and in turn they have said 'Merry Christmas' to me and my family and guess what, neither one of us was offended.

3. Rather than discourage the production of shows such as 'Vampire Diaries', 'Supernatural' and 'Moonlight', or movies similar to 'New Moon' , 'Harry Potter and the Half Blood Prince'-should we not encourage them to continue as they allow spiritual exploration, questions to be asked and curiosity about religion, faith and an afterlife to be pondered.

4. Finally, should we not welcome difference of opinion and media choices?

Media Post-December 4 2009

2009-12-04T09:05:00.000-08:00

I recently had to do a project with my fifth grade son on what my earliest memory was and I'm going to show my age here. It was the 1969 Apollo Moon launch-the famous 'one small step for man, one giant step for mankind' event. Keep in mind I thought all of the hoopla was about ME because it was a few days before my 5th birthday. Anyway, I remember them waking me up and watching it on a black and white TV with rabbit ears. 40 years isn't really that long ago, but in the TV landscape, it may as well be the age of the dinosaurs.

Ratings delivery in broadcast TV have seen a rapid decline in the the last 30 years. During the 1979-80 TV season, the top shows were 'M*A*S*H', 'Three's Company' and 'That's Incredible' with a household rating of 21.7. In the 2009-2010 season, the best of the best delivered a 13.0 household rating, a 41% decline in ratings which equates to less viewers and that means fewer consumers actually see your message if its on broadcast TV.

TV as we know it will not survive if it does not continue to evolve. Phil Leigh, of Inside Digital Media says 'whether its a monitor for video games, DVD player or laptop computer, the TV set is just a window into the Internet cloud.' And many new technologies are making it easier to hit that cloud and bypass the standard delivery format. In Q1 2009, there were 31 million TV households with a DVR, according to Mediabrands research, that number should surpass 51 million by 2014. Now I don't know about you, but you'd have to pry that DVR out of my hands.

Additionally, video streams increased to over 104.3 billion (yes billion) between January and October 2009 and Hulu had 583.2 million downloads in September 2009. Social media has also pulled consumers away from the set to watch friends, shows and dogs doing stupid things in a pool. According to Nielsen research, on-line video streams on social media sites has increased over 45%.

New gadgets are making their way into homes including Blu-Ray, Roku and Apple TV that stream movies and other content, but you may soon be watching your favorite episodes of 'Glee' and 'It's Always Sunny In Philadelphia' as well. And at Best Buy you can pick up an Internet connected TV with CinemaNow, giving users the ability to download movies. Other services like Zillion TV and Epix are developing similar technologies to give the users much more control.

The ultimate goal is a TV that streams quality content, lets me record shows or movies, play games, respond to ads I'm interested in, surf the web and work out all through one console. Hang on world, the future is upon us.

(source Crain Communications, Ad Age Nov 30 2009)

Media Bites-November 24 2009

2009-11-24T08:15:00.000-08:00

Murdoch, Microsoft and Money

This is quite an interesting turn of events from earlier press stating that News Corp intends to charge for content. That statement has encouraged other newspapers, including the Daily News and the Boston Globe to put some of their content behind a pay wall. While I don't agree with that strategy, I can certainly understand the need to explore that revenue model.

The latest details emerging make me scratch my shaved head and wonder where is all of this going.

First, News Corp is bent on having indexed articles removed from Google listings. According to a recent article in mediabuyerplanner.com (http://www.mediabuyerplanner.com/), Murdoch states that " free content devalues the work and that indexing on Google News is stealing."

Now lets add Microsoft to the mix-word is that Bing is considering paying publishers to list their content on the search engine.

Seems to me the main objective here is that News Corp is making an attempt to force Google to pay newspapers and other publishers for content. Google claims to send news organizations 100,000 clicks per minute and does it because publishers want to be found-and if the pub doesn't want to be listed, they aren't. Google has the economy of scale to resist any pressure from outside sources so removing the indexed articles will not have large scale effect on their revenue.

So who is going to be cashing in if this little scenario plays out? You guessed it: publishers.

They will receive revenue from Bing. Murdoch will now have a dual revenue stream for all News Corp websites as the company will get payment for listing and payment for content subscriptions. Next, we'll see other struggling publications attempting that. And why wouldn't they? If a powerhouse like News Corp can do it, why can't they?

What on the surface could appear as a life raft for some print publications will actually quicken their demise. You're not listed on Google? Oh, I have to pay to access the news I need? What, there's a subscription cost to get to the news listings on Bing? See ya. Plenty of other local and national websites that will give me the news when I want it and not ask me to pay for it.

Its all about consuming news whenever and wherever I want. And by the way, I'm not interested in paying for it.

Media Bites-November 23 2009

2009-11-22T03:42:00.000-08:00

New TV business model causing conflict between broadcast and online platforms

Broadcast television continues to spend analyzing their current business model instead of determining ways to truly partner with online sites. One network exec has stated, " the spending on Hulu versus the network is still small. But the undercutting of broadcast CPM's is something we're all concerned about. It's been more pronounced during the past few months and it's something that Hulu has not addressed." A media buying source confirms their concerns, but goes on to say that, " Hulu doesn't really represent a threat to network TV, today. However, advertisers are considering online video as an alternative to broadcast.'

In my opinion, anything that allows me to consume media when, where and how I want it is a threat to the current broadcast model. Wouldn't it make much more sense to embrace change, develop technologies and produce programming that makes me want to spend time watching?

If Time Warner Cable can develop TV Everywhere beta that lets me watch premium pay per view content on my laptop and Comcast can launch a similar version, as well as a local sports VOD, why can't NBC, CBS, ABC, FOX and the CW do the same?

Media Bites-Nov 16 2009

2009-11-16T14:11:00.000-08:00

Media Continues To Fragment But Innovators Find A Niche.

Tired of cable or satellite? If you live in the City of the Angels, starting today you'll have a new option: Sezmi.(http://www.sezmi.com/) Here's the skinny-Sezmi transmits cable networks through digital TV frequencies that they have leased from local broadcasters. Users install two pieces of equipment that the company is calling a 'smart reception system' that brings in over the air programming and the Internet, as well as a set top 'digital media player' that sends the programming to a TV screen or records it for later consumption. Customers can opt to lease the equipment (cost unknown) or purchase for $299.00.

During the trial for a monthly fee of $5.00 you can see local broadcast, Internet channels and some pay-per-view services. For $20 more you'll have access to over 100 cable channels. As a consumer, I'm all over this concept. As a customer of an unnamed cable company, I'm paying $135 for bundled services ( cable, Internet and phone) and we rarely go that far up the digital tier. The Sezmi model would have my monthly costs at $25.00 for the service, $40 for Internet (cable carrier)and $30 for phone (Vonage or similar). In times like these every penny counts and I'd take the $40 savings. Now, in fairness, what you'd be giving up are: 24/7 customer service.

Not only is Sezmi competitively priced for users, it has a distinct advantage over other TV-over-the-internet companies: it can offer networks a percentage of subscription fees , in addition to a revenue share from advertising. At this point in time, that's something a platform like Hulu can't offer yet; but that could all change with the proposed Comcast/NBCU merger.

(source: LA Times, Jon Healy. Images from Sezmi)

Media Bites-November 6 2009

2009-11-06T02:26:00.000-08:00

Activity in the media business affecting change in the TV landscape

(1) During the last week of October, several TV station group owners reported third quarter revenue declines: Meredith (-13%), LIN TV (-18%), and McGraw Hill (-24). (Claire Atkinson-Nov 1 Broadcasting & Cable)

(2) Comcast is oppressively pursuing the purchase of NBC Universal and many executives expect the deal to close within the next 12-18 months, even with the sticky issue of Vivendi not yet relinquishing its 20% stake in NBC Universal. The Wall Street rumor on this deal is that Comcast may sell off the NBC Network and station groups to a third party.

(3) News Corp is also on the M&A hunt, bidding on Cox Communications 65% stake in Travel Channel, renaming it to National Geo Traveler. Fuel TV, the youth oriented net may also be sold off in the process.

Mergers, acquisitions and sell offs should all be viewed in a positive light for both consumers and advertisers. Networks and TV groups that are struggling could be revived and reinvented as part of a larger media organization, offering more selection, better programming and greater promotional opportunities. Additionally, alternative viewing platforms such as Hulu, Fancast, ZillionTV, TV Everwhere and now even ITunes, will have a more expansive market as viewers may elect to watch their favorite shows on their desktop, as well as on the set-top.Its hoped, and the preliminary research is proving it true, that if viewers tune in via an alternate platform, they will also sample the show during its time slot or via DVR or other device.

And according to a recent AP interview, Comcast CEO noted, ' I've been saying for a long time that I think video over the internet is more friend than foe.'

How great that would be if all of the parties could work together to deliver quality programming to viewers when they wanted and how they wanted it, subscription models that benefit consumers and programmers and advertiser friendly opportunities that make money for all.

Media Bites-October 27 2009

2009-10-27T13:42:00.000-07:00

There is another player in the TV universe that hasn't even launched yet that may be worth checking out: Zillion TV. According to their website (zilliontv.tv) you choose the programs, how to watch even what addressable ads you'll accept. Right now they have agreements in place with Disney, NBC Universal, SONY and Warner Brothers.

Content streamed to my TV via the internet connection, I choose how I want it, when I want it and what ads I see. What a concept-media delivered to me when I want to get and programming I choose to receive. I may have to drop the cable provider when this launches.

Media Bites-October 16 2009

2009-10-16T02:22:00.000-07:00

Comcast-NBC Universal-Vivendi deal will change the entertainment landscape.
The deal for Comcast to buy 51% of NBC Universal is just about wrapped up and the word is stil out on whether Vivendi will divest its 20% stake in NBC Universal.

Comcast subscribers total over 24 million and contribute to more than half of the company's 2009 revenue. The reasoning behind this deal all points back to viewing of content or as Brian Roberts, Comcast CEO calls 'cable bypass'-canceling their subscriptions and gravitating towards on line viewing platforms. The way around that is to prevent posting content on the internet, fee for content or accessing the content by proving users already subscribe to a pay TV service (TV Everywhere) Once this deal is complete, Comcast would hold the most TV assets worldwide including a percentage of the NBC broadcast network, Telemundo, USA, Bravo, MSNBC and CNBC.

To complete the deal that Comcast wants, Vivendi,(http://www.vivendi.com/vivendi/-accueil-en-) the French media and telecommunication company must shed 20% of its ownership in NBC Universal. Vivendi has until Nov 15 to notify one of its media partners GE, on whether they will sell any interest in NBC Universal.

It would be great if this entertainment merger and acquisition resulted in better quality programming, reduced subscription rates and innovative viewing technologies. It should since Comcast (http://www.cmcsk.com/)would control most of the content and production currently airing. Stay tuned as this will not be the end of TV consolidation, there will be much more to come that will hopefully make a positive impact on they way TV is delivered and consumed.

Media Bites-October 8 2009

2009-10-05T03:43:00.000-07:00

Content is king-but will you pay for it?
After meeting with a local print publication recently who informed me that they would now be charging a penny to access online stories- and after News Corp chair Rupert Murdoch stated most of the FOX properties will move to paid content, I wanted to keep beating this drum and ask will consumers be willing to pay for content?

I keep coming back to the same answer: only if there is real value in it at that moment for you.

All media properties are on a quest to develop additional revenue streams without diluting their core products or worse, having consumers cancel subscriptions and suffer further losses. A recent LA Times article noted that Soleil Securities calculated that every viewer that alters their viewing habits, choosing web over TV is forfeiting $920 in annual ad revenue and that Disney, Fox and NBC subsidize $33 million in losses at Hulu which is offset by only $123 million in ad dollars. The skyrocketing cost of producing all forms of TV advertising is underwritten by the $22 billion in cable and satellite subscription fees but it is not enough revenue to generate a profit. The answer seems to be a slow migration to pay for online content access.

Which brings it back to the -only if there is real value at that moment for you. In my opinion, if its a news story then the answer is no. Why? Because if I'm really that interested, I'll surf around until I find it at no charge elsewhere. If its an episode of 'Its Always Sunny in Philadelphia' or 'Glee' that I want to see, or have the ability to download a full length movie to my Iphone-you bet I'll pay for that because its entertainment and I'm programmed to pay for entertainment. I'm not going to pay for the news when it's available 24/7 everywhere you turn.

If sites like Hulu.com and Fancast.com position and price themselves correctly, I believe you'll see not only increased usage and revenue, but more sampling of on air product as well. Print pubs are betting that if they price it more aggressively for subscribers, they will increase circulation. Only time will tell if that though process will work.

Media Bites-October 2 2009

2009-10-02T03:16:00.000-07:00

The Jon and Kate + 8 saga takes an odd turn
As a parent of 3 kids under the age of 14, I've always enjoyed watching the daily struggles they all faced running a household with 8 kids. Each parent had their own style and personality and it seemed to work.

Then we hear things are not all wine and roses. Alleged affairs and struggles within the Gosselin marriage. Not unique to many families in America, but now wide open for everyone to see thanks to the beauty of reality TV (assisted of course by the media hoopla that surrounds them everywhere they went). So in an emotional and heartfelt response, Jon and Kate announced a formal separation and agreed to continue to do the show 'for the kids'. The show goes on hiatus and relaunches in August delivering over 9 million viewers.

Now all we saw and heard at the end of the summer was about Jon's partying, meeting with Lindsey Lohan's father to pitch a show and his dates with young adult women. All this from a man who has said one of the reasons for the separation was that he was uncomfortable with all of the media exposure.

The latest in what is really turning into a reality TV train wreck is a cease and desist order restraining TLC from any further filming with the kids delivered to the network by Jon Gosselin. Interesting, since according to TLC, he was directly involved in shooting only a few days prior to the legal document being filed. Why the change of heart? Could it be that the show name is being changed to 'Kate + 8'?? Will he loose out on some of the income that is being generated from the show?

Right now the focus should be on those kids that are seeing their parents relationship fall apart, in public. In my opinion, viewers will begin to retreat from the show, ratings will slip (they already are showing serious erosion) and the show will be either retooled or cancelled. Only time will tell-but lets hope TLC and the Gosselins do the right thing.

Media Bites-September 27 2009

2009-09-27T02:33:00.000-07:00

There has been movement in the Fall 2009-2010 broadcast TV season and we are barely two weeks in.

The first cancellation of the season has already happened with Ashton Kutcher's 'Beautiful Life' getting the axe from the CW after only 1 episode.

'Glee' becomes the first full season pickup-Fox
'Vampire Diaries' gets a back 9 script order-CW

I thought it would be fun to handicap the season; the next cancellation, the network pick ups, the big surprises, and the shows that should have made it-but didn't. And just so you don't have to work TOO hard, here's a link to the new shows:

http://www.tvguide.com/special/fall-preview/newshows.aspx

Media Bites-September 24 2009

2009-09-24T03:10:00.000-07:00

W Hotels add new music to properties-hires music director

A recent Variety article notes that the boutique hotel is putting a much greater emphasis on music because 'the W's overall intention is to be the coolest place in town and cool places usually have cool music,' said Eva Ziegler global brand leader for the chain.

New hire Michaelangelo L'Acqua, fashion show producer and dj vet, will connect the hotel group with music centric events: performances with Wonderlust Live artists Natasha Bedingfield and Pete Yorn, tie-ins with the Golden Globes and links to the Hong Kong Film Festival.

The CD compilation that was introduced in 2002 and updated only once per year, will be tossed out and music will soon be delivered via mp3 players and ITunes.

Wouldn't it be great if the W decided to comp you a series of songs that you could download on Itunes during your stay. Or, invite guests to a VIP concert in the lobby with a chance to meet the artist. What about a brand loyalty program that offered a discount to purchase the music, the video, the event tickets as a W VIP guest?? Make it part of the culture and the vibe in NYC, London, St. Petersburg and Dubai. This group has the potential to do something really unique and unprecedented.

I think what you'll see happen is a separate charge on your bill for purchases as the travel industry does everything it can to generate additional revenue. I certainly don't fault them for that; its business, everyone needs to make money. But if the goal is to weave music into the experience and make it exciting and seamless, then lets hope they do that without an extra service charge.

September 19 2009

2009-09-19T03:25:00.000-07:00

Epix HD Launched by Lionsgate, MGM and Paramount
Service will have no advertising and won't appear on your cable bill.

Here's how it will work: The network will broadcast movies that fit into the 'pay TV' window-the time frame weeks before a DVD release, much like HBO or Showtime does now. What makes this completely different is that it will be bundled with cable packages and if the consortium can convince enough cable providers to sign on, they will have an immediate financial advantage over premium pay TV. Additionally, users will be able to get the content online, on demand and at Epixhd.com (http://www.epixhd.com/) Keep in mind that there will be no direct-to-consumer services, only TV distributors including cable companies, Verizon FIOS, AT&T U-Verse and satellite services. In order for the TV viewer to take advantage of this unique network, they'll need to subscribe to both internet and cable service.

The timing of this launch couldn't be better. Case in point-Time Warner Cable has been testing TV Everywhere in select markets. This service allows you to view not only premium pay per view nets online like HBO and Showtime, but other top tier programming as well.

12-24 months from now, TV and internet as we know it will be completely different. It will be one big happy internet/TV universe-At least thats my opinion -:) But that's just me.

September 15 2009

2009-09-15T03:05:00.000-07:00

Its rare that a TV show sticks with me several days after it aired-but I have to say the Sunday September 13 Episode of 'Mad Men' was a bit disturbing and emotional.

http://www.amctv.com/videos/mad-men/?bcpid=8803972001&bclid=32693689001&bctid=39615751001

AMC has a real hit on their hands. Amazing cast, great writing, period costuming and culture.
Check it out. Sundays at 10PM on AMC

September 14 2009

2009-09-14T14:43:00.001-07:00

A friend of mine in the ad business had a great line for the newspaper business: 'it's like rearranging deck chairs on the Titanic'. Such a perfect description. The lumbering giants cannot move fast enough to change the business model. Working right now with a property (that shall remain nameless, of course) that won't or can't work with me on a cost per click rather than impressions basis-and this for a unique ad that no one else is doing. They would be showcasing not only the ad, but their ability to run it and generate results. And you wonder why the newspaper business is suffering.

Paying for content is another. I finally figured out why this has me so fired up; I'm not going to pay for something that doesn't have any value for me. And quite frankly, most major publications have still not shown it in paid content. However, several specialty publications like Runners World are moving to a hybrid pay model; bundling interactive tools like show reviews and marathon training with a print subscription for one price.

According to a recent survey from the American Press Institute, 51% of publishers believe they can successfully charge for content. 68% of publishers thought that if they charged for content, users would have a difficult time finding content elsewhere, 38% would limit full story access and 28% would build a micropayment system for specific article purchase. Poll was completed by 118 newspapers of various sizes in small, medium and large media markets.

I think what's happening is publishers will start limiting access to content, watch their audience shrink and lose precious advertising revenue. Find a way to bundle and bring value to the product in new and innovative ways for both consumers and advertisers. Show some creativity and value and then, guess what- you can have your cake AND eat it too -:)

September 10 2009

2009-09-10T03:15:00.000-07:00

Maybe I'm a little odd-most people that know me would say that is an understatement -:) However, I love the media business (which is why I'm co-authoring a book. Shameless plug here, more on that later) and soak up new + innovative strategies like a sponge, so here are a few samples that may actually rise above the clutter.

Campaign for the new ABC Drama 'Flash Forward':

The show is based on a novel by Robert J. Sawyer and follows the aftermath of a global event in which everyone on the planet passes out for two minutes. During the collective blackout, everyone sees a vision of their future.

The cast includes Joseph Fiennes, Sonya Walger, John Cho, Courtney B. Vance and Christine Woods. David S. Goyer ("Batman Begins") and Brannon Braga ("24," "Star Trek: Voyager") created the show.

Ads were created in ad spaces that target a techno-geek audience; Wired, Popular Mechanics, gaming magazines and jointhemosiac.com.(http://www.jointhemosaic.com/site/index.html#/MAP)

When fanboys hold the pics up to a webcam, they'll be able to see a 3D ad for 'FlashForward'. Run your mouse over the pictures, and they'll turn into clips from the show. ABC Entertainment is calling this 'augmented reality' - would you ever spend over 10 minutes with a print ad? Didn't think so. In my humble opinion ( a phrase I've started borrowing from a friend of mine) this is what media innovation is all about. Taking what really could be considered flat and static (print ad) + making it interactive and engaging. Nice job ABC.

E! Entertainment TV Pushes Headlines Via Clear Channel Billboards:

The campaign that began on Labor Day, runs for eight weeks on 125 digital display boards in 9 top media markets. Electronic display gives the net much more flexibility and options when using this out of home media to promote feature news stories. Upload copy and artwork with the click of a mouse, no printing costs and creative change on the fly. And according to Clear Channel, the boards reach an aggregate daily circulation of 10 million. Here again is an example of taking a flat media like out of home and presenting messages on it in an exciting and attractive way.

Media really can be fun, exciting, unique and innovative. Even sexy. Just have to keep thinking beyond the traditional. At least that's what I'm all about -;)

September 2 2009

2009-09-01T03:12:00.000-07:00

Disney acquires Marvel Entertainment for $4 billion

Bob Iger is certainly on a roll to build the worlds largest entertainment empire-add this newest company to the portfolio that already includes Pixar ($7.4 billion) and ABC Family ($5 billion) and the future seems bright for this powerhouse.

Marvel Entertainment gives Disney access to all of the super heroes we all grew up with: Captain America, Thor, Spider-Man and over 4,995 other comic book characters that have not yet been on the big or small screen. This is the perfect creative addition to an entertainment company that has not had a real mass appeal hit since 'Pirates of the Carribean' in 2003. However, this will take some time as Disney won't be able to distribute any Marvel movies until the Paramount deal ends in 2013.

All of these acquisitions are done for one reason only and that is to increase the bottom line. Disney needs to feed their real profit centers: merchandising, theme parks and TV channel. While it's certainley exciting to release a movie that will generate in excess of $200 million or more, its all about the merchandising-action figures, fast food liscensing, comic books, new rides in both US and international parks, tv show development (avails for national advertisers) and digital content.

Only time will tell if the creativity and innovation grows, or if Disney will become more like a huge conglomerate similar to P&G. I'm betting that creativity will prevail. Stay tuned. Its going to be an exciting ride -:)

August 31 2009

2009-08-31T02:49:00.000-07:00

I sometimes feel like the newspaper business is dying a slow and painful death that I keep reading about-on line.

According to recent research data from Bloomberg, during Q2 2009, display ad revenue is down 30%, recruitment 66% and classified advertising is off 40%. No other media has suffered such a downward spiral and in my humble opinion, I just do not see it rebounding.

The world is becoming much more digital on a daily basis and try as they might, newspapers cannot compete with the speed at which other media delivers both news and entertainment. If I can log in or tune into any cable news net at any time of the day or night to find out what's going on in Washington or what celeb went out without any pants on, why would I wait for the newspaper to show up on my doorstep. Many would make the argument that newspapers deliver local, community news-true. But so do local cable systems, radio stations and digital platforms.

This will truly be a case of survival of the fittest. The print publications that innovate and quicken their transition to digital will excel. The ones that don't will be acquired.

It will be a one screen world in the next five to ten years-newspapers will be part of that world. Or they won't.

August 27, 2009

2009-08-24T04:32:00.000-07:00

I will admit that I will tune into unscripted TV fair on a semi-regular basis-'American Idol', 'Real Housewives ' franchise, 'Deadliest Catch', 'Ghost Adventures', 'Ghost Hunters' and 'Top Chef'.

We all know the economics of why in the last several years there has been a huge increase in the amount of reality TV: It is a lot less expensive to produce than a scripted series. Broadly speaking, if the cost to produce a non-scripted cable series is $150,000 per episode x 13 in a series=$1.95million. Spot time against the show is sold on a national and local availability and in a 60 minute show, there may be up to 5 commercial pod breaks with room for 2-3 minutes worth of messaging. Lets have a little fun with the math-If a national spot in 'Real Housewives of Atlanta' sells for a conservative $10,000 (and I think I am underestimating) x 8 national avails=$80,000 in revenue from national advertisers in hour x 13 episodes=$1.04 million. And that doesn't include the local airtime or the product placement or barter to offset the cost of production expenses. And keep in mind, a non-scripted show on cable can be run over and over again, gathering more ratings and revenue.

The fact is we enjoy watching others struggle, work hard, overcome challenges, argue and make up because we think to ourselves that could be me or I wish I had the balls to do that or I give them credit because I could never get on a boat or on a stage and do that. Kudos to you.

What I cannot tolerate watching is programming that is vapid, demeaning and quite frankly a waste of air time and most recently found to be linked to violent crime. Shows like 'NYC Prep' 'I Love Money', 'Real World', 'Miami Social', 'My Antonio' ,'MY BFF' and the list goes on and on and on. And now we have the sad story of Ryan Jenkins, a contestant on "VH1's Meghan Wants a Millionaire', and his murdered girlfriend, as well as the Brazilian TV producer that hired professionals to murder and then sent a crew over to film it.

When is it enough. I'm a business owner and a capitalist and I'm all about making money but I think this really speaks volumes about our society and culture when this programming makes it on the schedule.

I remember pitching several shows to the Manager of Development at VH1 several years ago. While we were discussing shows,ratings and revenue, her comment to us was:(and I'm paraphrasing) ' we're going to ride the reality train until it comes to a stop' Maybe it has. Or should.

August 19 2009

2009-08-19T03:09:00.000-07:00

Isn't it great when advertising creates dialogue and discussion? Ads purchased by the Iowa Atheists & Freethinkers, feature clouds against a blue sky and say, “Don’t believe in God? You are not alone.”

The Des Moines Area Regional Transit Authority removed the ads citing the word 'God' has never been allowed on buses in the past. Executives from the bus agency noted that they have had churches advertise in the past for worship and membership, but never for a belief. Eventually the ads were replaced when the transit authority realized that its rules and regulations were outdated.

So what we have here is a group or group of atheists that feel it is their right to promote their beliefs on a public transit system. Isn't this really preaching your ideas in a forum that I cannot turn off, throw away, tune out or otherwise not engage with?

However, if you are accepting ads and messages from churches, there is certainly an issue of fairness here. Perhaps the answer is to rewrite the rules and regs to note that any ads referencing 'God', 'religion', 'atheism', 'church' or 'faith' will no longer be acceptable ad copy. And that rule will apply to Christians and Atheists, Buddhists and Taoists, Jews and Mormons. The list goes on and on.

Then we can have a unique form of advertising called: propaganda

What makes all of this so interesting and controversial IS the differing viewpoints and beliefs.
Personally, I find the bus ads offensive. But that's just my opinion and I am certainly allowed to express that-as is anyone else. At the core here is the question of whether or not one group has the right to change a business model or practice based on their opinion or beliefs. This is a murky area and unless lines are drawn and companies stand firm, you will continue to see stories like this.

August 18 2009

2009-08-18T02:50:00.000-07:00

Newsday Rejects Ad Criticizing Cablevision-The Tennis Channel offered up the ad that leads with 'Thanks for nothing Cablevision'...you dropped the ball by preventing your customers from seeing round the clock coverage of the US Open. The ad goes on to encourage readers to switch to DISH, Fios or Direct TV. All of the NYC area newspapers (NY Times, NY Post, Daily News, Westchester Rockland Journal News and the Record of NJ) accepted and ran the ad.

By the way, the Newsday is owned by Cablevision.

It is perfectly acceptable in this business to deny ad placement based on objectionable content, or disregard for a certain group of people. However, in this instance, neither one of those issues was what stopped Newsday. What prevented the paper from running the ad was that it positioned it's parent company in a very negative way. Representatives from Newsday were quoted as saying: “The Tennis Channel ads are nasty, unfair and intentionally misleading, and we don’t think anyone should carry them.”

The Tennis Channel counters that arugment by saying,“We desperately wish we weren’t in this situation. This wasn’t of our choosing. But at some point you have to look a bully in the eye and say, ‘This isn’t right.’ ”

In my opinion, this cable net has the right to fight their fight in a public forum-both for their loyal viewers and for their business model. Cablevision is censoring information because it feels the ads are 'nasty'?? It would be like NBC not accepting any ads from an organization that criticizes GE. Seriously doubt that would happen.

Ken Solomon, CEO of The Tennis Channel made a comment that resonated with me: “We figured this was just business and simply a message to let viewers know where to find us,” he said. “The newspaper industry is not doing all that well, so it’s a surprise they turned down this amount of money.”

Its a surprise to me as well.

August 17 2009

2009-08-17T03:39:00.000-07:00

I have been waiting for this season premiere and wasn't disappointed. The first scene with Don reliving his early life, including his birth was disturbing and moving at the same time. Loved Betty's comment to Don after Sally broke his valise that she was 'taking to his tools like a little lesbian'

Must agree that of all the characters, I really enjoy watching Peggy evolve. Here is a woman that started out acting little a frightened little mouse and has now become a force to be reckoned with. If you could fast forward the agency 4o years, I think she and Joan would be running the place and taking no prisoners.

I have to admit, I didn't see the foreplay scene coming with Sal and the bellhop that came to fix the air conditioning. And the look that Don gives him when he sees him is priceless-amused, disturbed and understood all in that 30 second shot.

All is not what it seems on'Mad Men' -and that's what makes it so amazing.

http://www.amctv.com/originals/madmen/

And while your here, Mad Men Yourself -;) Here I am-circa 1963

August 15, 2009

2009-08-14T03:41:00.000-07:00

As summer is coming to an end, the fall TV 2009 will soon be upon us. I can remember getting new school clothes, leaves falling and all the new shows on TV happened all around the same time. In celebration of autumn (I'm not wishing the summer away!), here are the must watch shows and the not so much shows. Add to the list, make comments and suggestions - I may turn this into a radio show & web cast.

Must watch

'Caprica' -SyFy
'Flashforward' -ABC
'Fringe' -FOX
'The Good Wife' -CBS
'Human Target' -FOX
'Lie To Me' -FOX
'Spartacus: Blood and Sand'-Starz
'Mad Men'-AMC
'Vampire Diaries'-CW
'Community'-NBC

Not so much
'Witches of Eastwick'-ABC
'Cougar Town'-ABC
'So You Think You Can Dance'-FOX
'Accidentally on Purpose'-CBS
'The Beautiful Life'-CW
'Brothers'-FOX
'Hank'-ABC

Check out the pilots here:
http://www.thrfeed.com/player.html

August 9 2009

2009-08-09T03:42:00.000-07:00

Newscorp CEO Murdoch is wasting any time. According to The Guardian, The Times will be relaunched as a stand-alone website and access to certain sections will require a fee begining in November. The Sunday Times is the largest weekend newspaper in the U.K with over 1 million weekly copies sold. Murdoch is betting that this move will prompt other papers to do the same-“Quality journalism is not cheap,” Murdoch said (via Australian paper The Age). “An industry that gives away it's content is simply cannibalising its ability to produce good reporting."

Interesting viewpoint. Has sort of a 'better than you' attitutude, doesn't it. It seems that Murdoch is truly believing that readers will enjoy what each property's reporters and writers have to say, that they will open their wallets to prove it. What's worse is that if other publications see that it can be done, they will follow suit and began to charge as well.

What you will begin to see is a wave of consumer protest, cancellation of any print subscriptions and an influx of Ihate(insert publication, website, TV here).com blogs and websites.

The bottom line is its all about value. Users will pay for something they feel adds something to their life that they can't get somewhere else.

August 7 2009

2009-08-07T04:05:00.000-07:00

News Corp President Rupert Murdoch announces to analysts and reporters that the company will start charging for all news websites in the struggling newspaper division as well as strong revenue generator FOX News Channel. Q4 showed a loss of $203 million dollars.

So now that the business model doesn't work and the company is experiencing one of the worst years ever, its time to charge consumers for reading newspaper content on line. Guess what-that concept is going to backfire. The argument here is that quality journalism is expensive. Yet, I'm still trying to get my head around paying for content on-line when there are literally thousands of other sources to turn to- other news outlets, bloggers, and Twitter feeds. The argument I often make with local media properties when pitched 'news' is by the time I see it or read it, its already 'old news'.

I think the only way to make paying for news content work, is for it to have tremendous value to the user. Offer up something they cannot get elsewhere. Deliver an integrated approach that includes a customized home page, rss reader, free print delivery, Iphone app and incentives and discounts for using multiple services. Its a business and I am all for making money-but it's a bad move for media properties to just start charging for content that was delivered up free. Its a recipe for disaster.

August 4 2009

2009-08-04T02:43:00.000-07:00

Last Friday on the Media Man radio show, we discussed breaking down the 'walled gardens' of media outlets. In fact, one of my guests, Heather Way says she no longer even uses the term traditional media as it really has become more and more digital with each passing day.

A recent article in TV Week from CBS Chief Research Office Dave Poltrack has a vision of media where the DVR is really a passing fad. What? No more recording of shows or restart what you've missed? Potrack sees a world where most of the viewing won't be seen on the square box in your living room, you'll be doing it via the internet and not neccessarily on your computer. Highspeed internet providers will stream the content to your big screen TV.

However, its all about revenue, so lets follow the money trail: the highspeed ISP would pay a fee to the broadcast property for any users that want to access the content, users would then view for free or pay a moderate subscription cost (similar to Itunes) to view commercial free. Great for broadcast properties as they will know have a dual revenue stream-ad dollars and funding from the internet providers.

Keep in mind, since both the ISP and the broadcaster have details on the household, this makes for a perfect addressable ad opportunity, only serving advertising messages that are appropriate for that household in that market. What a concept. No more ads for retailers or restaurants that don't exist near you. No more ads for luxury cars or Florida retirement homes. What if you take this one step further and use the technology that is currently available to find out about Miami while you're watching 'Burn Notice' or purchase diabetic equipment while viewing 'Nurse Jackie' or order up a case of Grey Goose Vodka during 'Mad Men.

The walled gardens are crumbling and media is headed this way-I am hopping on for the ride.

August 3 2009

2009-08-03T07:23:00.000-07:00

Great meeting with the software development partner today. Funny thing is, the path we started on may not be the path we eventually take -;) After a coffee filled discussion today, we started to realize we had uncovered another possibility that is NOT being exploited now, can make money and may have a much lower barrier to entry. Stay tuned. BIG things are happening.

August 1 2009

2009-08-01T03:48:00.000-07:00

Discovered what I really love about being an entertainment host is the interaction with the guests and the chance to keep learning. Yesterday's show on mobile media was an eye opening experience. Having Heather Way from Parks Associates and Barry Bryant from Ad-Venture Media was amazing. Who knew that the technology is available NOW to walk past a vending machine, push an app on your mobile phone and get your beverage right out of the machine! And that all of the walled gardens between media are starting to crumble. Heather Way actually mentioned that she no longer uses the term 'traditional' media-love that. Barry Bryant shared his insight that advertising still has a 'bad name' and is there to be 'tolerated' but that with creativity and education it will become seamless and entertaining. And I think that is the key right there: entertain me, wow me-don't ever sell me -:)

http://www.ad-venturemedia.com/

http://parksassociates.com/

July 29 2009

2009-07-29T03:03:00.000-07:00

After reading an article by Lisa Seward of Mod Communications in 'Media' I'm realizing that I'm on the the right path in this software development journey.

Ms Seward states: "Because I'm a strident promoter of creativity in advertising, it might surprise you that I genuinely embrace this development toward data-driven marketing investment decisions. But I do, absolutely. First, it allows marketing budgets to accomplish more, which is supposed to be the reason we all do this work in the first place. Second, and almost more important at a time when those budgets are under such intense scrutiny, it allows marketers to prove that marketing does indeed work. Third, I choose to believe it's possible to allow facts about what and how advertising works to enhance creativity rather than stifle it. How cool would it be to know where to focus our thinking instead of stabbing blindly all over a blank white page in search of ideas?...

In the near- to mid-term, there will be plenty of work designing and building these sophisticated databases, as well as conducting the incredible amounts of research necessary to populate them with initial data sets. As some shops have already figured out, there's also a fertile opportunity to sell any manner of communication-planning capabilities in the interim."

The media business is in a constant state of evolution and frankly, revolution. I will make certian that I am positioned to take full advantage of the changes.

July 23 2009

2009-07-23T03:09:00.000-07:00

45th birthday today -;) and I'm thankful for:
Still being in business after 10 1/2 years
Checking account that isn't empty
Great kids and wife
My health
Clients that appreciate me
Radio show that I enjoy doing
Software application that I will make a reality
And more opportunities than you can shake a stick at.

July 19 2009

2009-07-19T04:08:00.000-07:00

Media Man Show (TV) what would it look like?:
Entertainment show-I'm the host, maybe with a co-host/sidekick.
Multi camera
Style: hip without being over the top
Profile TV (network & cable) and get the inside unique facts: actors insights, producers, writers, digital platform stuff, music scores and musicians
:30 minutes
Quick vignette style-cool camera angles
Q&A
Digital apps for download
Web based-keep costs down
Shot in studio

July 17 2009

2009-07-17T02:51:00.000-07:00

Show day today! I still always get nervous right before I go on-especially when there's a guest I've never even met. Think this will be a great one with a lot of energy and outside questions. No problem with Dan Austin or Zack Brown.

Truly feel like this is my calling & would like to transition this to TV. Oh yeah, its on my life list -;)

July 11 2009

2009-07-11T03:06:00.000-07:00

I'm finding the less I concern myself with 'how much money did that or is it going to make me' the more focused I become. However, that does not mean I will take on anything just to do it-that always ends up costing time & energy in the long run.

Realizing I need to have more face to face time. Social media and email is great-but people do business with people they know and like. Committing to one networking event each quarter-there, I said it. I'm sure that will propel me along with my 'life list'. Which, BTW, I do one thing daily that gets me closer to the goals.

June 29 2009

2009-06-29T03:05:00.001-07:00

Karen's birthday today-big 46. Nice dinner and her favorite dessert key lime pie. On the agenda today, meeting with the CW to talk about mediavoodoo.com. Need to uncover any objections regarding remnant space.

June 26 2009

2009-06-26T03:43:00.000-07:00

June 25 2009

2009-06-25T03:30:00.000-07:00

Got the guests for July radio show. Dan Austin and Zack Brown to talk about the downfall of local radio.

Keeping on the positive-really helps to have my LIFE list in front of me so that I measure everything against that. Writing plan for mediavoodoo.com and meeting with three broadcast professionals so that I can overcome challenges to acquiring perishable inventory.

Great place to work is outside-except for the ants that keep crawling up my legs -;)

June 20 2009

2009-06-20T03:21:00.000-07:00

Life List a/k/a Things I want to Do:
Pay off mortgage in 5 years
Buy a house on the beach
Celebrate anniversary in Scotland
Travel to Prague + Budapest
10,000 listener for the 'Media Man Show'
'Media Man TV Show' on Spike, VH1, web and FOX News
Write a book about the media business
Have $10,000 in checking account at all times
Contribute $3000 to IRA's
Pay off personal credit card in 24 months
No Debt
Learn to fly
Spend 3-6 months in the United Kingdom working and playing
See the Italian countryside

June 18 2009

2009-06-18T04:06:00.001-07:00

Karen's cousin's husband is batteling cancer for the second time around. It makes you stop and take notice of all the things to be thankful for.

Also need to start a life list. Someone mentioned it to me yesterday and it really got me thinking about it.

-- Post From My iPhone

June 7 2009

2009-06-07T03:28:00.000-07:00

Great show on Friday with plenty of positive feedback. I really enjoyed myself and can picture myself as a radio/TV host interviewing players in the tv, media, and advertising business. Figure if I keep at this, the way to make money will come. Chrissie gave me the idea of seminars or speaking tours as the way to drive revenue. And there's always the advertising model which I know PLENTY about -;). God has me on the path and I'm loving it.

June 4 2009

2009-06-04T03:00:00.000-07:00

Friday is the first time I will have multiple guests on the line for my show. It was nice to hear from Rich Kline that he got what I was trying to accomplish + thought I had the personality to make that work. In fact, I can see revenue being generated by a strong collaboration-he is a type A personality that makes things happen.

Additionally, I'm meeting with Amy Hart in NYC to talk about a collaboration as well and connecting with an old contact at HBO. Energy is good to keep the empire building moving -:)

June 1 2009

2009-06-01T03:33:00.000-07:00

This is the halfway point in the year & every day I need to make sure that I'm building the empire. Today will be all about research for the radio show, watching videos, producing intros/outros and checking on multiple guests on the line.

May 29 2009

2009-05-29T03:21:00.000-07:00

New mantras are 'acceptance' + 'blessed'. And oddly enough, getting a new Macbook has energized me. New toys have a way of doing that.

Picturing my bank account with $10,000 AFTER all bills have been paid.

May 24 2009

2009-05-24T04:26:00.001-07:00

Goal: by August 31, will have a plan in place to generate money from hosting radio show. Cannot even rely on clients anymore to support revenue stream. Coming to the realization more and more that this is all about ME!

-- Post From My iPhone

May 22 2009

2009-05-22T02:59:00.001-07:00

I have been so focused & energized lately that it scares me. If I put my heart and soul into becoming a host by using blogtalkradio & ustream.tv & have my goal of buying software beta up by Dec 31-I can build my media empire. There is NO reason why I cannot make a name for myself & maybe make some money along the way. I have been using the universe to bring great things into my life & will continue to do so by pushing away the negative.

-- Post From My iPhone

May 16 2009

2009-05-16T03:57:00.000-07:00

Took a mental health day on Wed. Caught up on some sleep, watched 'The Day the Earth Stood Still.' and unplugged. Goal is to get beta for mediavoodoo.com launched by Dec 31 2009. Business plan completed by June 1 and raise 15-20k to start the build out. How to build revenue streams: mediaman show-sell sponsorships, tshirts, hats, trivia contest giveaways, logos/names stenciled on my head -;), on the wall as it airs on ustream.tv

Next shows: May 28, June 4, July 9

May 10 2009

2009-05-10T03:49:00.000-07:00

Mothers Day dinner planned today-chicken, steak, cowboy potatoes and salad.
Love learning about how to be a better host. Realizing show works much better with a sidekick or interview. Wondering if I should change the name from 'Media 24/7' to 'The Media Man'

May 11 2009

2009-05-07T16:14:00.000-07:00

I am imagining myself having a web show, interviewing key players I'm the media biz.

This is where I will make a name for myself

-- Post From My iPhone

May 5 2009

2009-05-05T04:36:00.001-07:00

Finally figured out that I feel guilty focusing on the radio show and the software app because I think I should be doing something else. That is the something else. Energy MUST go there or it will never happen!

-- Post From My iPhone

April 30 2009

2009-04-30T03:04:00.000-07:00

Realized yesterday that if I don't put the energy into writing the business plan which includes 'Media 24/7' radio and TV and 'mediavoodoo.com' software application, it will never happen and we won't generate the dollars we need. I am committed to the show for 6 months and committed to a beta of the software launched by December 31 2009-8 months away. I will have to limit new business soliciting-scary thought, but it is what has to be done.

April 28 2009

2009-04-28T08:45:00.001-07:00

How is it possible that my chol is so high?? Just figures that the fitness freak has a liver that makes too much of this crap-:)

More show ideas-July mobile marketing with direct tv

What would a biz pay to underwrite the radio show? What's the content of the web show look like. This is my passion-I will be a well known & well paid talent/host

-- Post From My iPhone

April 27 2009

2009-04-27T02:55:00.000-07:00

Struggling with how to monetize 'Media 24/7'. There's only been one show so far-I think the way to do this now is to make a list of potential underwriters that would be willing to give $100 or more.Then I can draft a presentation to solicit the funds. Got to think big Initial goal: $10,000.

April 24 2009

2009-04-24T12:25:00.001-07:00

One of those rare non freak out laid back, warm kind of days. Great time catching up with an old HS friend.

-- Post From My iPhone

April 22 2009

2009-04-22T14:03:00.000-07:00

Today I feel like I'm in the trenches putting out fires + sending emails. Hard to build the media empire when you're sending out notes.

Not sure I want to admit this, but I would love to be known as a host/personality like Ryan Seacrest. There, said it.