Media Bites-Feb 9 2010

If you've ever had the chance to watch 'It's Always Sunny in Philadelphia' then you've got a real taste for the composition of FX. What I find so encouraging is that they know exactly who their audience is and how to program to them-the widely sought after 18-49 adult viewer ( and I would argue this net skews more male than others, with the exception of Spike TV) They have six out of eleven series returning including 'Nip/Tuck, 'Rescue Me', 'Damages' 'Its Always Sunny in Philadelphia' , 'The League' and 'Sons of Anarchy'

New series on the schedule include the animated show 'Archer', 'Justified', 'Lights Out', 'Louis' +' Terriers'. Additionally, they have acquired the rights to air blockbuster movies including the recently released 'Avatar', the 'Twilight' franchise.

What does all of this mean to consumers and advertisers? According to Kagan research, ad revenues are up to an estimated $373 million and the network continues to promote and grow its viewer base. If you are an advertiser looking to reach young adults that enjoy gritty, edgy programming-get your message on FX. If you're channel surfing and looking for an alternative to vanilla ho hum shows or worse yet, more reality-check out FX.

http://www.fxnetworks.com/