Showing the LOVE for Your Ad Here + Media Man

'Michael is my go-to guy for media knowledge. His enthusiasm is infectious and knowledge of the industry is mind blowing. I have had the pleasure of knowing and working with Michael on a number of projects and highly recommend his services to anyone.' Melissa Ward, Internet Marketing and Social Media Exert, NewWard Development LLC.

'A true creative thinker..I had the pleasure of working with his group on interactive emerging media technologies when everyone else was still learning about the products. I have the highest regard for his approach and look forward to working with the Media Man in the future.' Sarah Thomas, Interactive Director WRGB TV

So in my free time when I'm not working media and advertising, I just finished a quick read by Massey & Van Wormer "Your Ad Here"...a MUST HAVE for any small business owner...its a fantastic, short, sweet How-To guide. LOVED IT!! Available on www.bn.com and www.amazon.com. Angela McFarland, small business owner, Publisher

"I am a seasoned marketer, well versed in most ad media. Your Ad Here gave me real insight into maximizing my ad budget. It totally explained on line media and even areas of broadcast I was unaware of. This book is a must for new advertisers and experienced professionals alike. I recommend it for anyone who advertises in any media. David Weinstein, Marketing Director

“I am a small business owner and realized I needed to start somewhere. After the first few pages, I was able to grasp the concept that even I needed to market my products and services. In just the few chapters that followed I had a better idea of who my target audience was and by which advertising means to pursue to get the biggest bang for my advertising dollar. Your Ad Here is now dog-eared and highlighted throughout, as I refer to it often. What is unique about this book is that is has become an invaluable reference. This book has helped me understand from start to finish how to promote my business.' Pattie Rackvica, Owner Dragonfly Beads, Founder and Director of a Non-Profit

Media Bites-July 7 2010

If I believe everything I see and hear, then broadcast television continues to grow even in this competitive environment.

PricewaterhouseCoopers notes that ad spending on TV in the US will grow to $80.3 billion in 2014 from $62.1 billion in 2009 and a recent Magna Global research paper points out that TV's share of media dollars continues to expand to 36.8% in 2015. Emerging technologies will also have an impact on viewing as the introduction of HD sets that deliver better quality picture and sound actually encourage more consumers to watch more TV.

The problem is technology and choice. (1)Hulu recently launched HuluPlus for $9.99 month and will make programming available on the IPhone, IPad and soon enough on the Playstation3 and Xbox game consoles.

(2) Netflix just signed a deal with Relativity Media allowing them to stream up to 14 movies per year to their 13 million subscribers.

(3) Viewers skip ads through DVRs and other devices. In fact, Comcast just launched multi room DVR technology in select markets.

(4) Premium nets HBO, Showtime and Starz continue to develop original programming ( 'Spartacus', 'Tudor', 'True Blood' 'Hung' 'Pillars of the Earth')

Its still fragmented viewing and as yet no one has developed a technology that has one access point, one password, one bill so that I can choose when, where and how I watch TV.