It looks like there is a new sheriff in town and its name is Google TV. What is Google TV? We’ve been getting a lot of questions about it so we’re going to try to boil it down for easy understanding.
Basically Google TV is local television and the worldwide web served up in one seamless experience.
What kind of programming can you expect to see? Over the last few months, Google has had its nose to the grindstone signing up content partners to serve up the best there is. What they’ve got so far is: Turner Broadcasting where you can catch your favorite episodes of Law and Order, SpongeBob Squarepants, Adult Swim, Conan and Family Guy. There is NBC Universal which is launching a new platform on Google TV called CNBC Real Time where you’ll be able to track you stocks and financial news. Authenticated HBO subscribers will be getting their fill of True Blood, Boardwalk Empire, Hung and more through HBOGo. (http://www.hbogo.com/) For the basketball nut in the household, there will be NBA Game Time where you’ll get scores and highlights in real time. For you movie fanatics, AmazonVOD has secured 75,000 titles to rent or own. And of course Netflix will offer limitless hours of movies and television series whenever you want them.
The great thing about it is that while you’re watching your chosen programming, you can have the internet opened in another window and watch Facebook updates change, make airline reservations, check out the stats for the baseball game and anything else that you’d normally doing on the web AFTER you’ve finished watching television.
So how do you hop on the band wagon and invite Google TV into your home? It’s easy. For those of you who are in the market for a new television, you can purchase a new Sony Internet Television(http://discover.sonystyle.com/internettv/#/home) which is Google enabled. Or if you’re happy with the HDTV set you already have, you can connect your cable or satellite box to Logitech Revue.(http://www.logitech.com/en-us/smartTV/revue) Cables are provided which will give you access to your wireless high speed internet or to your internet cable.
And what’s in this for the business owner? We think the opportunity is endless. Now while your target audience is watching TV, they can at the same time, check their Facebook, browse their favorite websites and all the while be followed by Google’s behavioral targeting.
Is Google TV a fad that will come and go? We don’t believe that is the case at all. It is the wave of the future. What will Google think of next? It’s our newest obsession.
To learn more about the world of media and advertising check out'Your Ad Here De-mystifying the Business of Media and Advertising' at http://www.youradherethebook.com.
Chrissie Van Wormer
Michael J Massey
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