Your Ad Here-demystifying the Business of Media and Advertising will be available for purchase in mid April. In the meantime, here's a little bit of what to expect inside:
Media and advertising is everywhere. It’s a huge part of our culture. Turn on your computer screen and it is likely there will be a figure gyrating across your screen trying to sell you an online college degree or low rate auto loan. Open the newspaper and even within the columns of news you’ll see ads for everything from divorce lawyers to dance studios to funeral homes. Pull out of your driveway and onto the highway and more than likely you’ll notice billboards promoting the latest craft festival or maybe the latest cell phone technology. Flick on your radio and you may hear an ad for your local dry cleaner that reminds you that you left your laundry hanging over the kitchen chair. Settle in for an evening at home in front of the television and once again, you’ll be offered the opportunity to purchase everything from fast food to a shiny new car to some microwave popcorn. Check your messages on your phone and there may be a text message for the latest sale of Crazy Boy Jeans. It’s everywhere. So how do you get your message heard in all the noise?
The media and advertising business is a mystery to most people. Even account reps from one media to the next may not fully understand how the other works. Broadcast and outdoor are two very different animals with a different set of parameters and calculations. Media buyers work in an environment of long mathematical calculations and believe us when we tell you; they put a lot of trust in their gut. So how are you supposed to know where to start when many professionals are quite often in the dark?
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