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I was convinced that there was almost no creativity left in radio-until stumbling upon this gem that's running in Amsterdam:
http://www.youtube.com/watch?v=qdCVHNkMqfo
Hear an ad on the air, hold your land line phone up to it, get connected to the advertiser.
While I find the technology innovative and interesting, wouldn't it make more sense to be able to hold your smart phone up, have it navigate to the web site and make a reservation-then send you an app download? Now if it can do that, when can I get started using it?
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