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Sunday, June 13, 2010

Media Bites-June 14 2010


$50 million for BP television advertising while the economy in the Southeast is stagnating due in part to the oil spill? While I'm in support of advertising, marketing and press to raise awareness of this disaster, does it really make sense to spend it on TV ads?

Results from a recent Ace Metrix study:

41% of those surveyed think BP is doing all it can
71% think BP is entirely responsible for the spill
40% of respondents feel the government response was slow and inadequate.



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