There are issues and obstacles right out of the gate even as Steve Jobs is bringing the much anticipated device to market.
1. Content will be subject to ITunes and Apple's pricing.
2. Media companies are searching for direct access to new customers to generate revenue. IPad doesn't do that.
3. Jobs neglected to note that Hulu.com will not be available for download because it doesn't support flash.
4. According to comScore November statistics, 30 billion videos were downloaded for the first time. Many publishers are concerned that their most relevant content will never be seen.
6. Broadcasters have little or no interest in participating or delivering their content on the device. This gives them almost no control over viewing and pricing.
7. Magazine and newspaper companies were the first to hitch their wagons to the IPad-this could truly be the life raft they are searching for. However, user information will not be made available to the publishers for marketing purposes.
8. At $499.00 the value is there for an early adopter or Apple fan-but for the average consumer, that price point is a little steep.
9. Kindle has already had a much longer lead time to market and at $259, the pricing is much more palatable.
http://www.apple.com/ipad/
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