Broadcast companies are finally learning to work together to develop mobile TV technologies that will benefit consumers. A consortium 0f 173 stations representing over 150 million people will work to distribute news, weather and entertainment via mobile devices using freed up unused spectrum space, rather than the internet.
We still come back to the same questions: Will consumers be willing to pay a fee to access content on handheld devices? How will ratings delivery be tracked as it would now be considered out of home viewing? Will the quality and speed of the downloaded content be worth watching?
It still feels very disjointed and segregated. Wouldn't it make more sense to have a one stop shop where consumers can pay ONE monthly fee from ONE website and access programming anywhere, anytime?
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