According to a recent mediabuyerplanner.com article, Magna states newspaper advertising will continue to decline an additional 11% through the end of this year. Just when I thought there was no hope left for print advertising, along comes Mediabids.com; a newspaper and magazine auction marketplace. This portal allows buyers and advertisers to search for the publication they need, with the size the require and pay for it easily and efficiently. No need to call up a newspaper, find the right account executive, play phone and email tag, not have the right sizes listed, have to set up a billing address and send an insertion order. All of those barriers are removed. Additionally mediabids.com offers a pay per performance function similar to most digital properties- the publisher ONLY gets paid when there has been recorded activity.
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