Woof Woof Lick Lick
In the never ending world of interesting and quirky ways to promote a business, media giant Time Warner has gone to the dogs. Boomerang (http://www.boomerangtv.co.uk/), TW’s kids channel, wanted to come up with event that would highlight the pooch loving brand in London's posh Regent's Park. So did they decide to give away free dog food? Nope, that's been done. How about a free Pooper scooper? Believe it or not, that, too, has been done. They went to the dogs by creating the K99 doggy ice cream van which blasts out the Scooby Doo theme song while providing delectable icy treats for the love of the dog flavors like 'Dog Eat Hog World' (chicken and ham sorbet) and 'Canine Cookie Crunch' ( a specially baked biscuit reminiscent of cookies and cream).
http://www.youtube.com/watch?v=QUh49cpDvw0&feature=related
The event drew over 6,000 dogs with their human companions and all of the proceeds were donated to Berkshire Search and Rescue Dogs. Perfect fit for Foursquare (check in at the k99 van) and Tweet-up ( share a tea and 'biscuit' in Regent's Park with Fido). What a fun and frivolous way to enjoy a day out with your dog and 5,999 others. Check out 'Your Ad Here De-mystifying the Business of Media and Advertising on http://amazon.com and http://barnesandnoble.com for ways to get the right message in front of the right audience at the right time. Doggie ice cream not included.
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