Media Bites-September 15 2010

Go Big. Go Bold. Go Outdoor

According to statistics published by the Outdoor Advertising Association of America, outdoor advertising is not facing the declining viewing, listenership or circulation that other traditional media is struggling with. In a recent Outdoor Advertising Association of America article it was noted that the industry saw a 3.6% increase in Q2 2010translating into a $1.88 billion dollar effect. Outdoor advertising is big, it’s bold and it’s in your face. One of the greatest advantages of outdoor advertising is that, while other media circle around the audience trying to get their attention, the audience circles around the boards while running their daily errands, participating in a car pool or taking public transportation.

You can learn more about out of home as well as all other forms of media by clicking on http://youradherethebook.com/preview for a quick view of Your Ad Here: De-mystifying the Business of Media and Advertising. Enter promo code OUTDOOR at checkout and sign up for our e-mail newsletter and you’ll receive a 15% discount until September 30. Rather have an e-version and start learning how to maximize your ad dollars now? Your Ad Here is available for immediate download on Scribd.com.