Disney acquires Marvel Entertainment for $4 billion
Bob Iger is certainly on a roll to build the worlds largest entertainment empire-add this newest company to the portfolio that already includes Pixar ($7.4 billion) and ABC Family ($5 billion) and the future seems bright for this powerhouse.
Marvel Entertainment gives Disney access to all of the super heroes we all grew up with: Captain America, Thor, Spider-Man and over 4,995 other comic book characters that have not yet been on the big or small screen. This is the perfect creative addition to an entertainment company that has not had a real mass appeal hit since 'Pirates of the Carribean' in 2003. However, this will take some time as Disney won't be able to distribute any Marvel movies until the Paramount deal ends in 2013.
All of these acquisitions are done for one reason only and that is to increase the bottom line. Disney needs to feed their real profit centers: merchandising, theme parks and TV channel. While it's certainley exciting to release a movie that will generate in excess of $200 million or more, its all about the merchandising-action figures, fast food liscensing, comic books, new rides in both US and international parks, tv show development (avails for national advertisers) and digital content.
Only time will tell if the creativity and innovation grows, or if Disney will become more like a huge conglomerate similar to P&G. I'm betting that creativity will prevail. Stay tuned. Its going to be an exciting ride -:)
Marvel Entertainment gives Disney access to all of the super heroes we all grew up with: Captain America, Thor, Spider-Man and over 4,995 other comic book characters that have not yet been on the big or small screen. This is the perfect creative addition to an entertainment company that has not had a real mass appeal hit since 'Pirates of the Carribean' in 2003. However, this will take some time as Disney won't be able to distribute any Marvel movies until the Paramount deal ends in 2013.
All of these acquisitions are done for one reason only and that is to increase the bottom line. Disney needs to feed their real profit centers: merchandising, theme parks and TV channel. While it's certainley exciting to release a movie that will generate in excess of $200 million or more, its all about the merchandising-action figures, fast food liscensing, comic books, new rides in both US and international parks, tv show development (avails for national advertisers) and digital content.
Only time will tell if the creativity and innovation grows, or if Disney will become more like a huge conglomerate similar to P&G. I'm betting that creativity will prevail. Stay tuned. Its going to be an exciting ride -:)
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