Discovered what I really love about being an entertainment host is the interaction with the guests and the chance to keep learning. Yesterday's show on mobile media was an eye opening experience. Having Heather Way from Parks Associates and Barry Bryant from Ad-Venture Media was amazing. Who knew that the technology is available NOW to walk past a vending machine, push an app on your mobile phone and get your beverage right out of the machine! And that all of the walled gardens between media are starting to crumble. Heather Way actually mentioned that she no longer uses the term 'traditional' media-love that. Barry Bryant shared his insight that advertising still has a 'bad name' and is there to be 'tolerated' but that with creativity and education it will become seamless and entertaining. And I think that is the key right there: entertain me, wow me-don't ever sell me -:)
http://www.ad-venturemedia.com/
http://parksassociates.com/
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