Newsday Rejects Ad Criticizing Cablevision-The Tennis Channel offered up the ad that leads with 'Thanks for nothing Cablevision'...you dropped the ball by preventing your customers from seeing round the clock coverage of the US Open. The ad goes on to encourage readers to switch to DISH, Fios or Direct TV. All of the NYC area newspapers (NY Times, NY Post, Daily News, Westchester Rockland Journal News and the Record of NJ) accepted and ran the ad.
By the way, the Newsday is owned by Cablevision.
It is perfectly acceptable in this business to deny ad placement based on objectionable content, or disregard for a certain group of people. However, in this instance, neither one of those issues was what stopped Newsday. What prevented the paper from running the ad was that it positioned it's parent company in a very negative way. Representatives from Newsday were quoted as saying: “The Tennis Channel ads are nasty, unfair and intentionally misleading, and we don’t think anyone should carry them.”
The Tennis Channel counters that arugment by saying,“We desperately wish we weren’t in this situation. This wasn’t of our choosing. But at some point you have to look a bully in the eye and say, ‘This isn’t right.’ ”
In my opinion, this cable net has the right to fight their fight in a public forum-both for their loyal viewers and for their business model. Cablevision is censoring information because it feels the ads are 'nasty'?? It would be like NBC not accepting any ads from an organization that criticizes GE. Seriously doubt that would happen.
Ken Solomon, CEO of The Tennis Channel made a comment that resonated with me: “We figured this was just business and simply a message to let viewers know where to find us,” he said. “The newspaper industry is not doing all that well, so it’s a surprise they turned down this amount of money.”
Its a surprise to me as well.
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